Attitudinal Meaning in COVID-19 Local Language Guidelines of Indonesia: A Systemic Functional Linguistic Study

The Ministry of Education and Culture has published 3M's health protocol behavior change guidelines regarding the campaign to prevent COVID-19 transmission in 77 local languages of Indonesia. However, this research only focused on guidelines that used Sundanese as a local language in West Java. This research aimed to identify the types of attitudes and analyze the meanings that appear in these guidelines. The author used the theory of Martin and White (2005), namely the attitude subsystem as part of the appraisal system with Systemic Functional Linguistic approach which showed the author's evaluative attitude towards various things written to lead the readers. The result of this research showed that some information contained judgement both positive and negative side such as the authors found 15 clauses included in the affective indicator of the attitude subsystem in security meaning and four clauses satisfaction meaning. In addition, the authors found 16 clauses included in the attitude subsystem of judgment indicator referring to social esteem and three clauses referring to social sanction. The author also found 12 clauses included in the attitude subsystem of appreciation indicator referring to composition, five clauses referring to valuation, and two clauses referring to reaction. Based on the results of the analysis of each clause listed in the 3M health protocol behavioral change guidelines then the authors conclude that the message conveyed is positive attitude for the society. AbstrakKementerian Pendidikan dan Kebudayaan telah menerbitkan pedoman perubahan perilaku protokol kesehatan 3M terkait kampanye pencegahan penularan COVID-19 dalam 77 bahasa daerah di Indonesia. Namun, penelitian ini hanya berfokus pada pedoman yang menggunakan Bahasa Sunda sebagai bahasa daerah di Jawa Barat. Penelitian ini bertujuan untuk mengidentifikasi jenis-jenis sikap dan menganalisis makna yang muncul dalam pedoman tersebut. Penulis menggunakan teori Martin and White (2005) yaitu subsistem sikap sebagai bagian dari sistem penilaian dengan pendekatan Linguistik Sistemik Fungsional yang menunjukkan sikap evaluatif penulis terhadap berbagai hal yang ditulis untuk mengarahkan pembaca. Hasil penelitian menunjukkan bahwa beberapa informasi mengandung penilaian baik sisi positif maupun negatif seperti, penulis menemukan 15 klausa yang termasuk dalam indikator afektif subsistem sikap bermakna keamanan dan 4 klausa bermakna kepuasan. Selain itu, penulis menemukan 16 klausa yang termasuk dalam subsistem sikap indikator penilaian yang mengacu pada penghargaan sosial dan 3 klausa yang mengacu pada sanksi sosial. Penulis juga menemukan 12 klausa yang termasuk dalam subsistem sikap indikator apresiasi mengacu pada komposisi, 5 klausa mengacu pada penilaian, dan 2 klausa mengacu pada reaksi. Berdasarkan hasil analisis dari setiap klausa yang tercantum dalam pedoman perubahan perilaku protokol kesehatan 3M maka penulis menyimpulkan bahwa pesan yang disampaikan bermakna sikap positif bagi masyarakat.

SUBORDINASI PEREMPUAN JAWA DALAM TEKS SUNTINGAN SERAT CENTHINI TAMBANGRARAS AMONGRAGA: PENDEKATAN LINGUISTIK SISTEMIK FUNGSIONAL [Subordination of Javanese Women in Edited Text of Serat Centhini Tambangraras Amongraga: Systemic Functional Linguistic Approach]

Edited text of Serat Centhini Tambangraras Amongraga is a text that contains the teachings of Javanese culture. The teachings in it are also addressed to Javanese women. This study describes linguistic forms that contain gender bias regarding Javenese women in edited text of Serat Centhini Tambangraras Amongraga. Data are words, phrases, and clauses collected from edited text of Serat Centhini Tambangraras Amongranga part II and V. The analysis was carried out with a qualitative descriptive method using three steps of data analysis, namely data reduction, data display, and conclusion drawing/verivication. The theory used is Halliday’s Sistemic Functional Linguistic, as textual, conceptual, and interpersonal metafunction. The results of this study found that the use of lexicals are categorized as adjectives, representing women’s subordinate position, the use of verbs that place women as the target function, and the use modality, as modulated-obligation to oblige women to have citeria that men want. Teks suntingan Serat Centhini Tambangraras Amongraga adalah teks yang memuat ajaran kebudayaan Jawa. Ajaran di dalamnya juga ditujukan kepada perempuan Jawa. Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk kebahasaan yang mengandung bias gender dalam teks suntingan Serat Centhini Tambangraras Amongraga. Data yang dianalisis dalam penelitian ini merupakan data kebahasaan berupa kata, frasa, dan klausa yang dikumpulkan dari teks suntingan Serat Centhini Tambangraras Amongranga jilid II dan V. Analisis dilakukan dengan metode deskriptif kualitatif menggunakan tiga langkah analisis data, yaitu reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi data. Teori yang digunakan dalam penelitian ini adalah Linguistik Sistemik Fungsional yang digagas Halliday, yaitu metafungsi tekstual, ideasional, dan interpersonal. Hasil dari penelitian ini, ditemukan penggunaan leksikal berkategori adjektiva yang merepresentasikan bahwa posisi perempuan tersubordinasi, ditemukan penggunaan verba yang menempatkan perempuan sebagai fungsi Sasaran, dan penggunaan penekanan pada modalitas, yaitu modulasi obligasi untuk mewajibkan perempuan memenuhi kriteria-kriteria perempuan idaman laki-laki.

A preliminary description of mood in Welsh

In this paper we propose a functional account of the Welsh mood system, focussing on responsives in particular. The discourse functions of responsives are interpreted through the concept of negotiation within the systemic functional linguistic framework, which offers a rich model for accounting for both initiations and responses, including possible tracking and challenging moves. By examining the interaction of mood together with specific features of Welsh, e.g. a dominant VSO clause ordering, mood particles, Subject ellipsis and a complex system of negation, we are able to show that Welsh tends to highlight interpersonal meanings in clause initial position. As the first functional description of Welsh, we also set out important directions for future research, based on the findings presented in this paper.

The linguistic construction of business decisions

This paper models analytical tools for identifying the linguistic resources at play in constructing business decision-making in high-scoring undergraduate business reports from a systemic functional linguistic perspective. Drawing on the discourse semantic system of appraisal and coupling theory in systemic functional linguistics, this paper illustrates a process for analysing the linguistic construction of investment opportunities and risks in undergraduate business reports through the ‘coupling’ of different types of discourse semantic meanings. This study has pedagogical implications for making explicit the key language resources critical for constructing business decisions in undergraduate business studies.

ADULT JOKES IN SAUSAGE PARTY MOVIE: A STUDY OF MULTIMODALITY

The Sausage Party Movie is a comedy film directed by Conrad Vernon and Greg Tiernan (2016) which is sensational. The theme brings some controversy among people about how vulgar it is. The story exposed some sensitive themes such as intercourse, orgy, homosexuality, bisexuality, foreplay, torturing, murderer, annihilation, genocide, colonial domination, and other aspects as well. The contested scenes in the movie which manifest adult jokes are being analyzed by investigating the visual and linguistic elements related to the particular scenes. Thus, this study analyzed the adult jokes in “Sausage Party” by using multimodality approach which combines types of metafunction from Systemic Functional Linguistic (SFL) and visual elements of Gunther Kress and Theo van Leeuwen framework. The data were all scenes which contain adult jokes in this movie. The result reveals that some scenes may construct the meaning which related with the adult jokes. Despite the fact that this film is a comedy cartoon which associated with children, many adult jokes are being displayed to entertain the audiences which not suitable for underage communities. Likewise, the adult jokes are displayed as implicitly as possible to entertain either the underage who thinks it is only a usual joke or the adulthood who socially and practically understood the meaning behind it. In addition, the data is occupied by an intercourse activity between sausage and bun, torturing and murdered ideas, and also the idea of how human had intercourse from another perspective.

One step at a time: Aligning theory and practice in a tertiary embedding initiative

The widespread, theoretically-informed practice of curricula embedded academic language and learning development is generally acknowledged as the most productive method of improving tertiary student outcomes. University-wide comprehensive support, however, for the collaborative processes of interdisciplinary research, design, resource and staff development required to achieve this, is not common. Yet many practitioners continue to engage in embedding initiatives in response to faculty requests, despite institutional constraints on time and funding. This paper documents one such initiative, a common yet under-reported type, conducted one small step at a time over a number of years in a firstyear core unit in the architecture faculty of a large metropolitan university in Australia. The paper aims to respond Wingate’s (2018) call for more thorough documentation of pedagogic principles applied in embedding practice to allow for replicability. This granular examination of the first implementation and later refinements of the initiative shows how aligning practice with proven theoretical models, in this case, Systemic Functional Linguistic (SFL) and the SFL-based pedagogic model, the Teaching/ Learning Cycle (TLC), proved fruitful in constrained circumstances.

Infografías científicas en secundaria: complejos de significados multimodales en ensambles compuestos verbales-visuales

The complexity of science discourse has long been recognized as challenging for many students. Systemic functional linguistic accounts of technicality and meaning aggregation, differentiating scientific and everyday discourse, have explicated the linguistic complexity confronting students. The complexity of images and image-language ensembles in science discourse has not been similarly delineated. Two aspects of multimodal meaning-making have not been sufficiently theorized to support pedagogies of visualization interpretation and creation in science: (1) the role of the verbiage within scientific visualizations has been largely ignored; (2) image analysis has emphasized single-structure images, e.g. narrative or classificational or analytical, whereas multiple structures in a single image is a frequent and significant resource in science. This paper outlines a framework describing the co-deployment of image and verbiage to construct multi-structure image-language ensembles in high school science textbooks. Using this framework two investigations are described: (1) variation among textbook infographics in image-language co-articulation representing meaning complexes of phenomena such as mitosis; (2) the relationship between co-articulation of image-language resources and achievement level in infographics constructed by senior high school students. Implications are drawn for extending transdisciplinary research in educational semiotics and science education and for pedagogies of multimodal disciplinary literacy development in high school science.

Transitivity and Bidirectional Framing in Telecommunication Advertisements

Advertisements are onerous ways of representing the identity of producers and consumers who are both agents of social life, and mobile telecommunication advertisement is not an exception. However, this has not attracted sufficient attention in linguistic studies. This study investigates the bidirectional framing of the identities of telecommunication service providers and the subscribers in twelve MTN and GLO advertisements, aired on popular mainstream television stations between 2014 and 2017. These were downloaded from youtube, where they are trended as unsolicited adverts to reach millions of users. The qualitative analytical approach was adopted, using transitivity, in the systemic functional linguistic (SFL) framework, as theory, to analyse transcribed texts from the advertisements. The findings show that copywriters use material, mental, verbal, relational and existential processes to frame service providers as welfarists, supremacists and benefactors/beneficiaries, and the subscribers as consumerists, opportunists and beneficiaries/benefactors. The supremacist’ and welfarist’ identities are used as indexes to establish the stiff competition between and among service providers to gain more subscribers. The results also show that welfare services are initiated as basis for out-doing self and other-self services. The enthusiasm of the subscribers to use services account for their framing as ‘consumerists’ and ‘opportunists.’ The beneficiary and benefactor identities are bidirectional, as both service providers, and subscribers mutually benefit from each other in a one-to-one relation. The study concludes that transitivity processes are indelible linguistic resources used in telecommunication advertisement to bidirectionally frame the identities of service providers and subscribers, with a view to enhancing consumerism.