scholarly journals Market Analysis of Apparel Preferences and Consumer Satisfaction of Female Baby Boomers in Canada

2021 ◽  
Author(s):  
Jenelle Sparado
Keyword(s):  
Focus Group ◽  
Baby Boomers ◽  
Consumer Satisfaction ◽  
Market Research ◽  
Baby Boomer ◽  
Market Analysis ◽  
Retail Market ◽  
Buying Behavior ◽  
Consumer Behaviors ◽  
Female Baby

The study investigated the consumer behaviors, shopping patterns, and consumer satisfaction of female baby boomers. With a specific focus on the Canadian retail market, the study first surveyed women born between the years of 1946 and 1964 to obtain market research and data that will further aid in a smaller focus group. As boomers enter into their fifties and sixties, there is a growing disconnect between what a boomer wants and what is available to them on the market. The study provides strategies for product sourcing by determine what fit, fabrics, and styles of clothing that boomer women want, and whether or not they are satisfied with what is available to them on the market. The results are beneficial to both consumer and retailer in understanding clothing preferences. Keywords: Baby boomer, clothing, buying behavior

scholarly journals Market Analysis of Apparel Preferences and Consumer Satisfaction of Female Baby Boomers in Canada

2021 ◽  
Author(s):  
Jenelle Sparado
Keyword(s):  
Focus Group ◽  
Baby Boomers ◽  
Consumer Satisfaction ◽  
Market Research ◽  
Baby Boomer ◽  
Market Analysis ◽  
Retail Market ◽  
Buying Behavior ◽  
Consumer Behaviors ◽  
Female Baby

The study investigated the consumer behaviors, shopping patterns, and consumer satisfaction of female baby boomers. With a specific focus on the Canadian retail market, the study first surveyed women born between the years of 1946 and 1964 to obtain market research and data that will further aid in a smaller focus group. As boomers enter into their fifties and sixties, there is a growing disconnect between what a boomer wants and what is available to them on the market. The study provides strategies for product sourcing by determine what fit, fabrics, and styles of clothing that boomer women want, and whether or not they are satisfied with what is available to them on the market. The results are beneficial to both consumer and retailer in understanding clothing preferences. Keywords: Baby boomer, clothing, buying behavior

scholarly journals The forgotten women: an exploratory study of baby boomers’ attitudes towards fashion magazines

2021 ◽  
Author(s):  
Danielle Des Rosiers
Keyword(s):  
Body Size ◽  
Baby Boomers ◽  
Exploratory Study ◽  
Baby Boomer ◽  
Qualitative Approach ◽  
Human Emotion ◽  
Fashion Magazines ◽  
Perceptions And Attitudes ◽  
Female Baby ◽  
Depth Interviews

An exploratory study of female baby boomers’ perceptions of fashion magazines was conducted using in depth interviews. This research acknowledges that fashion tends to focus on a youthful demographic, and fashion assumes this older demographic will conform to the youthful ideals that are displayed. Fashion magazines are therefore faced with the challenge of how to attract older female readers while still portraying a fashionable image. By taking a qualitative approach that focuses on verbal descriptions and human emotion, this research will help explain the perceptions and attitudes felt by female baby boomers. Participants indicated diversity, going green, embracing sexuality, clothedness, and body size, influenced their reading of fashion magazines. This research advances knowledge by revealing the central themes that influence baby boomer women’s responses to fashion magazines. It advises fashion editors to re-consider their current casting and editorial practices in order to attract baby boomer women.

scholarly journals The forgotten women: an exploratory study of baby boomers’ attitudes towards fashion magazines

2021 ◽  
Author(s):  
Danielle Des Rosiers
Keyword(s):  
Body Size ◽  
Baby Boomers ◽  
Exploratory Study ◽  
Baby Boomer ◽  
Qualitative Approach ◽  
Human Emotion ◽  
Fashion Magazines ◽  
Perceptions And Attitudes ◽  
Female Baby ◽  
Depth Interviews

An exploratory study of female baby boomers’ perceptions of fashion magazines was conducted using in depth interviews. This research acknowledges that fashion tends to focus on a youthful demographic, and fashion assumes this older demographic will conform to the youthful ideals that are displayed. Fashion magazines are therefore faced with the challenge of how to attract older female readers while still portraying a fashionable image. By taking a qualitative approach that focuses on verbal descriptions and human emotion, this research will help explain the perceptions and attitudes felt by female baby boomers. Participants indicated diversity, going green, embracing sexuality, clothedness, and body size, influenced their reading of fashion magazines. This research advances knowledge by revealing the central themes that influence baby boomer women’s responses to fashion magazines. It advises fashion editors to re-consider their current casting and editorial practices in order to attract baby boomer women.

scholarly journals Baby Boomers Who Provide Informal Care for People Living with Dementia in the Community

2021 ◽  
Vol 18 (18) ◽  
pp. 9694
Author(s):  
Christina E. Miyawaki ◽  
Erin D. Bouldin ◽  
Christopher A. Taylor ◽  
Lisa C. McGuire
Keyword(s):  
Mental Health ◽  
Baby Boomers ◽  
Baby Boomer ◽  
Well Being ◽  
The United States ◽  
Health Condition ◽  
Behavioral Risk ◽  
Physical And Mental Health ◽  
Chi Square ◽  
Weighted Estimates

One in four Baby Boomers fills the informal caregiver role in the United States. The objectives of this study were to estimate the prevalence of Baby Boomers who are informal caregivers for people living with dementia and compare their physical and mental health status to caregivers for persons with conditions other than dementia using 2015–2018 Behavioral Risk Factor Surveillance System data (N = 10,602). We identified caregiving status (assisting a family member/friend with a long-term illness or disability in the past month, managing personal care, and not caring for a child/grandchild) and whether the care recipient’s major health condition was dementia. We calculated weighted estimates and used chi-square tests and log-binomial regression for comparisons of selected characteristics. Among Baby Boomer caregivers, 15.4% were caring for someone with dementia. Dementia caregivers were more likely to be female, caring for a parent/parent-in-law, and providing care longer than caregivers for persons without dementia. After adjusting for sociodemographic and caregiving characteristics, the prevalence of fair/poor health, frequent mental distress, and chronic conditions were similar across types of caregivers. Although no differences in caregiver’s physical and mental health by care recipient’s dementia status were found, we should underscore the importance of maintaining Baby Boomer caregivers’ health and well-being.

Sibship size and educational attainment of Canadian baby boomers

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Maryam Dilmaghani
Keyword(s):  
Educational Attainment ◽  
Baby Boomers ◽  
Design Methodology ◽  
Parental Education ◽  
Causal Effect ◽  
Baby Boom ◽  
Sibship Size ◽  
Content Type ◽  
Social Surveys ◽  
Female Baby

PurposeThe present study assesses how sibship size affects child quality as measured by educational attainment.Design/methodology/approachThe data are from the Canadian General Social Surveys (GSS) of 1986, 1990, 1994 and 1995. The sample is restricted to the individuals born in Canada between 1946 and 1965, that is, the baby-boom generation. In addition to controlling for parental education, the sibship size is instrumented by a non-binary variable created based on the sex composition of the sibship. While most previous studies have pooled both genders, the present paper produces by gender estimatesFindingsThe OLS estimates are statistically significant, negative and moderately large for both male and female baby boomers. When the sibship size is instrumented, the estimates indicate that one additional sibling had reduced the educational attainment of male baby boomers by almost half a year. No causal effect for the sibship size is found for female baby boomers.Originality/valueThis is the first paper on the effects of sibship size on educational attainment, using Canadian data.

How funny was that? Uncovering humor mechanisms

2014 ◽  
Vol 48 (9/10) ◽  
pp. 1892-1910 ◽  
Author(s):  
Nathalie Spielmann
Keyword(s):  
Focus Group ◽  
Design Methodology ◽  
Consumer Behaviors ◽  
Content Type ◽  
Situational Involvement ◽  
Outcome Behaviors

Purpose – This paper aims to uncover humor mechanisms. Humor mechanisms influencing consumer behaviors seem relatively under-researched. In consequence, the effectiveness of humorous appeals is often questioned and research has yet to provide clear guidelines regarding why, for whom and when these appeals work. After uncovering ads that contain the two main types of humor mechanisms, the distraction and combined-influence hypotheses are tested in combination with dispositional and situation involvement. Design/methodology/approach – Using a focus group to define the ways consumers perceive humor, two pre-tests established a measure to identify arousal-safety (A-S) and incongruity resolution humor mechanisms. Two main studies (n = 486) test these mechanisms for two types of consumer groups (low and high NFC) in studies meant to replicate content-free and content-based media contexts. Findings – The results show that consumers are likely to have higher attitudes towards the humor ads that contain A-S. When considering the type of ad mechanism used, the results support the distraction hypotheses even for consumers with high NFC and even when in high situational involvement. No support for the combined-influence hypothesis is uncovered. Originality/value – It is shown that humorous mechanism is an important consideration when creating humor ads. The results also add more detailed support for the distraction hypothesis. From these results, marketers have a better understanding of humor mechanisms and practitioners of how to position their humorous advertising depending on the outcome behaviors they wish to encourage. Marketers are also advised to create humorous advertising that is simple rather than complex.

‘I Want to Do More than Just Cut the Sandwiches’: Female baby boomers seek authentic leisure in retirement

2008 ◽  
Vol 11 (1-2) ◽  
pp. 145-167 ◽  
Author(s):  
Coralie McCormack ◽  
Penny Cameron ◽  
Anne Campbell ◽  
Kimberley Pollock
Keyword(s):  
Baby Boomers ◽  
Female Baby
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