Representation of the manipulative strategy in German advertising discourse of OTC drugs

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

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Appreciation in online English tourism advertising discourse: an appraisal analysis

Journal of Science and Technology Issue on Information and Communications Technology ◽

10.31130/b2018-196 ◽

2018 ◽

Vol 12 (133) ◽

pp. 33

Author(s):

như phùng thị thúy ◽

Khương Lưu Quý

Keyword(s):

Teaching And Learning ◽

Research Result ◽

English Teaching ◽

Tourism Advertising ◽

Advertising Discourse ◽

Appraisal Analysis ◽

Negative Counterpart

This research examines the manifestation of Appreciation system in online tourism advertising discourse. The data is picked out from ten advertisements posted on Youtube by Expedia Group, an American travel group and are qualitatively and quantitatively analysed with the help of the Concordance AntConc software. The findings show that three subcategories of Appreciation which are Reaction, Composition and Valuation coexist in this discourse with different distribution. Besides, positive Appreciation and its negative counterpart are unevenly distributed in the samples, with the rate of 1: 9. Negative Appreciation, however, contributes to the ignition of visitors’ curiosity and desire to discover the destinations rather evoke unfavourable views of the appraised. Besides the conclusion, some implications for applying the research result to English teaching and learning in Vietnam are also provided at the end of the paper.

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The Pharmacist as an Information Source for Nonprescription Drugs

Journal of Drug Issues ◽

10.1177/002204267700700207 ◽

1977 ◽

Vol 7 (2) ◽

pp. 183-193 ◽

Cited By ~ 10

Author(s):

Daniel W. Boatman ◽

Jean Paul Gagnon

Keyword(s):

Drug Information ◽

Information Source ◽

Mail Questionnaire ◽

Nonprescription Drugs ◽

Television Commercials ◽

Federal Funds ◽

Otc Drugs ◽

Reliable Source ◽

Midwestern City

Consumer sources of OTC drug information were investigated by querying 250 residents in a large midwestern city with a mail questionnaire. Results from an analysis of 163 respondents (69.4 percent) indicated that the majority of these people use the physician and pharmacist equally for OTC drug information. Moreover, they perceive them equally reliable for information on these drugs. Other significant findings were: 1) television commercials rank third in use and seventh in reliability, 2) elder respondents and respondents without children use the physician and pharmacist less for OTC drug information than younger respondents and respondents with children in their households, and 3) approximately half the respondents purchase their OTC drugs in pharmacies. This study concludes because many pharmacists are being trained as drug advisors with federal funds, and because consumers use and perceive him reliable as an OTC drug advisor, that the FDA should inform consumers on OTC drug labels that the pharmacist is a reliable source of OTC drug information.

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Over-the-Counter Monograph Safety, Innovation, and Reform Act

The Journal of Law Medicine & Ethics ◽

10.1017/jme.2021.46 ◽

2021 ◽

Vol 49 (2) ◽

pp. 321-327

Author(s):

Jason Gardiner ◽

Aaron S. Kesselheim

Keyword(s):

Over The Counter ◽

Safety Issues ◽

Otc Drugs ◽

The Us

AbstractOver-the-counter (OTC) drugs are ubiquitous in the US. Policymakers have long debated how to modernize the system for making determinations of safety and effectiveness and addressing safety issues with OTC drugs.

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