scholarly journals THE EFFECT OF PLACE IDENTITY, PLACE IMAGE AND RESIDENTS WELCOMING TOURISTS ON ATTITUDES TO POSITIVE IMPACTS OF TOURISM

2021 ◽  
Vol 11 (2) ◽  
pp. 470
Author(s):  
Çigdem Unurlu
Keyword(s):  
Place Identity ◽  
Place Image ◽  
Positive Impacts

Patrimonio culturale e Identità dei luoghi: un Binomio vincente per la Competitività territoriale

2021 ◽  
pp. 5-20
Author(s):  
Cinzia Genovino
Keyword(s):  
Sono State ◽  
Place Identity ◽  
Place Image

Obiettivo del presente articolo è quello di evidenziare come la competitività degli attori che operano in un territorio dipenda strettamente dal patrimonio culturale e dall'identità del luogo stesso, concetti sedimentati in letteratura, ma che necessitano di una ulteriore validazione empirica. La review della letteratura, infatti, focalizzandosi sui costrutti di place heritage, place image e place identity, ne evidenzia l'influenza sulla place reputation, che, a sua volta, riverbera i suoi effetti sulla place competitiveness e sulla capacità competitiva dei retailer operanti in una specifica area geografica. Successivamente, le ipotesi di ricerca sono state validate attraverso un'analisi sul campo che ha interessato un campione di 85 soggetti, intervistati in store. Lo studio, attraverso un modello di equazioni strutturali, intende sottolineare come la reputazione di un territorio - e le sue componenti - possa impattare sulle performance dei suoi attori, influenzandone la capacità competitiva.

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carola Strandberg ◽  
Maria Ek Styvén
Keyword(s):  
Place Identity ◽  
Content Type ◽  
Place Image ◽  
Key Stakeholders ◽  
Qualitative Nature ◽  
Place Brand ◽  
Gathering Place ◽  
Social Group Identity ◽  
Image Descriptions ◽  
Depth Interviews

Purpose This paper aims to explore how place identity can be expressed in residents’ place image descriptions, addressing differences and similarities in place identity expressions between residents’ descriptions of the image of their place and the image of the place as described to others. Design/methodology/approach In-depth interviews were conducted with residents of a Swedish city. Place image descriptions were analyzed through thematic analysis. Findings Different types of identity perspectives manifest in the place image descriptions of residents. Respondents’ associations reflect place, person and social group identity perspectives, including their own perspective as residents, but also as visitors, or a combination of both. Priming is needed when gathering place image perceptions, to establish which underlying identity perspective is expressed. Research limitations/implications This study offers a Nordic perspective on the organic communication of place image. The scope and qualitative nature of this study is a limitation to its generalizability but also suggests a rich ground for future cross-cultural studies on the topic. Practical implications Results point to the importance of accurately formulating questions to catch stakeholders’ place image. Insights are offered into how stakeholders communicate Nordic place image perceptions when engaging in communication about a place and into the effects of identity on organic place brand communication. Originality/value To the best of the authors’ knowledge, this study is among the first to explore how key stakeholders’ lenses to interpret a place brand are activated in the communication of place image, and how this influences their descriptions of the place.

Place-Identity in a School Setting: Effects of the Place Image

2010 ◽  
Vol 43 (3) ◽  
pp. 344-362 ◽  
Author(s):  
Aurore Marcouyeux ◽  
Ghozlane Fleury-Bahi
Keyword(s):  
School Setting ◽  
Place Identity ◽  
Place Image

What determines residents’ commitment to a post-communist city? A moderated mediation analysis

2019 ◽  
Vol 29 (1) ◽  
pp. 52-68
Author(s):  
Laurent Tournois ◽  
Chiara Rollero
Keyword(s):  
Place Attachment ◽  
Power Distance ◽  
Place Branding ◽  
Moderated Mediation ◽  
Place Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Place Image ◽  
The Relationship

Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

scholarly journals Marketing research and place image

2006 ◽  
Vol 54 (6) ◽  
pp. 239-248
Author(s):  
Miroslav Foret ◽  
V. Foretová
Keyword(s):  
Czech Republic ◽  
Marketing Research ◽  
Theoretical Explanation ◽  
Place Identity ◽  
Marketing Communication ◽  
Place Image ◽  
Visual Style ◽  
Image Identity

The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo.

Creating an eventful rural place: Akaroa’s French Festival

2017 ◽  
Vol 8 (1) ◽  
pp. 84-98 ◽  
Author(s):  
Joanna Fountain ◽  
Michael Mackay
Keyword(s):  
Longitudinal Research ◽  
Participant Observation ◽  
Place Identity ◽  
Longitudinal Case Study ◽  
Content Type ◽  
Making Sense ◽  
Place Image ◽  
Documentary Analysis ◽  
Political Economic ◽  
Construction Of Place

Purpose Recent theorising about the globalising countryside highlights the processes of place making, sense of place and the construction of place-based identities in rural regions, where exogenous forces are utilised, negotiated and contested by local communities as they seek to represent their place. A longitudinal case study of Akaroa’s French Festival shows how this place-based identity has been constructed, promoted and animated over the past two decades at the nexus of globalising and local forces. The paper aims to discuss these issues. Design/methodology/approach The research is based on qualitative methods utilising documentary analysis, participant observation and key stakeholder interviews undertaken in the township of Akaroa, New Zealand. Findings The form this festival has taken, and the version of the place identity represented therein, has shifted over the course of the last two decades. While this is in part due to the energy, personal heritage and agenda of local champions, the influence of the globalising forces, political, economic and cultural, have shaped the place image portrayed through this festival. Originality/value There are limited attempts to theorise rural festivals within a “global countryside” framework, and the detailed longitudinal research underpinning this paper provides a unique opportunity to explore the emergent issues in a rural community festival in qualitative detail. The study reinforces the understanding of the role of local agency in the making of places in a globalising world.

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