scholarly journals Mobile AR: User Evaluation in a Cultural Heritage Context

2019 ◽  
Vol 9 (24) ◽  
pp. 5454
Author(s):  
Anabela Marto ◽  
Alexandrino Gonçalves
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Archaeological Site ◽  
User Evaluation ◽  
Virtual Model ◽  
Mobile Augmented Reality ◽  
Heritage Sites ◽  
Augmented Reality Application ◽  
Mobile Ar

The growing number of mobile augmented reality applications has been favoring its awareness and usage among diversified areas. Focusing on cultural heritage applications, this study presents an evaluation of a mobile augmented reality application tested at Conimbriga, an archaeological site. The prototype developed for this purpose, named DinofelisAR, allowed users to view, over 360 degrees, a majestic reconstruction of a Forum from the Roman Era superimposed over its current ruins. Thus, users were able to keep perceiving the present-day surroundings of a Roman city in ruins while, at the same time, had the possibility to explore the matching virtual model. The results presented, arising from 90 participants involved in this evaluation, praise the sense of opportunity for new augmented reality solutions targeted at cultural heritage sites.

scholarly journals CONCEPTUAL MODEL OF MOBILE AUGMENTED REALITY FOR CULTURAL HERITAGE SITE TOWARDS ENJOYABLE INFORMAL LEARNING ASPECT

2015 ◽  
Vol 77 (29) ◽  
Author(s):  
Ulka Chandini Pendit ◽  
Syamsul Bahrin Zaibon ◽  
Juliana Aida Abu Bakar
Keyword(s):  
User Interface ◽  
Augmented Reality ◽  
Cultural Heritage ◽  
Informal Learning ◽  
Conceptual Model ◽  
Interface Design ◽  
User Interface Design ◽  
Mobile Augmented Reality ◽  
Heritage Site ◽  
Mobile Ar

Conceptual model of mobile augmented reality (AR) for cultural heritage site based on enjoyable informal learning aspect is proposed to help technical or content developers to develop mobile AR application specifically for cultural heritage site that include enjoyable learning aspect. The conceptual model provides appropriate content, navigation and user interface design, interactivity, features, hardware, and process for providing informal learning in enjoyable way at cultural heritage site using mobile AR. The conceptual model consists of three structures, six components, and twenty nine elements. The usage of conceptual model is flexible which can be implemented according to developer’s needs and preferences.

scholarly journals Old tradition, new technologies: comprehension and retention using augmented reality

2021 ◽  
Author(s):  
Olivia Parker
Keyword(s):  
Augmented Reality ◽  
Print Media ◽  
New Technologies ◽  
Smart Devices ◽  
Mobile Augmented Reality ◽  
Printed Media ◽  
Augmented Reality Application ◽  
Future Potential ◽  
Mobile Ar ◽  
World Environment

Traditional media, especially printed media, such as newspapers, books, and posters, is static. The increased usage of smart devices has trigged the use of mobile augmented reality (AR) in commercial print media. This technology allows consumers to overlay supplemental multimodal content on the real-world environment through the use of an AR app on a smartphone or tablet. The addition of mobile AR provides an extra dimension through which to absorb or dismiss an advertisement’s content. The main objective of this study is to determine if the use of mobile augmented reality in print affects the customer’s ability to understand and remember the message of an advertisement. Assessing augmented reality’s affect on printed media will help determine the value of investing in this technology and its future potential in the advertising landscape. This experiment was designed to test whether participants in two groups, one that used Layar, an augmented reality application, and one that did not, were still able to understand and remember the messages and content of a Nissan car advertisement featured in the Toronto Star. Through interviews and questionnaires subjects were tested on their recall ability and message comprehension given the passage of time. The results indicate that AR poses no significant advantage or disadvantage when compared to traditional print media. It appears that regardless of the mode of communication the advertisement’s messages are successfully conveyed. The results have shown that over time the viewer is likely to remember what interests them independently of whether augmented reality is used or not.

scholarly journals Museums, Artefacts and Cultural Heritage Sites

2021 ◽  
Vol 7 (1) ◽  
pp. 19-28
Author(s):  
Gunnar Liestøl
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Mexico City ◽  
Indoor Positioning ◽  
Mobile Augmented Reality ◽  
Heritage Sites ◽  
Digital Copy ◽  
Hardware Platforms ◽  
Smooth Transitions ◽  
Museum Exhibition

The relationships between museums, artefacts and original sites are complex. How may we use mobile augmented reality (AR) to bridge the gaps between both indoors and outdoors exhibitions as well as the opposition between central collections and the more peripheral sites of the original artefacts? In this paper we present two main cases (the Viking Ship Museum in Oslo and the Calmecac Museum in Mexico City) where we have experimented with bringing a digital copy of the displaced artefact back to its original environment, as well as bringing a digital copy of the original environment into the displaced or isolated object in the museum exhibition. Further, we report on a solution to solve the problem with indoor positioning (IPS) and how it can be seamlessly combined with GPS–based outdoor positioning for smooth transitions between inside and outside. Finally, these cases were tested with three different hardware platforms - tablets, smartphones and smartglasses. 

scholarly journals Old tradition, new technologies: comprehension and retention using augmented reality

2021 ◽  
Author(s):  
Olivia Parker
Keyword(s):  
Augmented Reality ◽  
Print Media ◽  
New Technologies ◽  
Smart Devices ◽  
Mobile Augmented Reality ◽  
Printed Media ◽  
Augmented Reality Application ◽  
Future Potential ◽  
Mobile Ar ◽  
World Environment

Traditional media, especially printed media, such as newspapers, books, and posters, is static. The increased usage of smart devices has trigged the use of mobile augmented reality (AR) in commercial print media. This technology allows consumers to overlay supplemental multimodal content on the real-world environment through the use of an AR app on a smartphone or tablet. The addition of mobile AR provides an extra dimension through which to absorb or dismiss an advertisement’s content. The main objective of this study is to determine if the use of mobile augmented reality in print affects the customer’s ability to understand and remember the message of an advertisement. Assessing augmented reality’s affect on printed media will help determine the value of investing in this technology and its future potential in the advertising landscape. This experiment was designed to test whether participants in two groups, one that used Layar, an augmented reality application, and one that did not, were still able to understand and remember the messages and content of a Nissan car advertisement featured in the Toronto Star. Through interviews and questionnaires subjects were tested on their recall ability and message comprehension given the passage of time. The results indicate that AR poses no significant advantage or disadvantage when compared to traditional print media. It appears that regardless of the mode of communication the advertisement’s messages are successfully conveyed. The results have shown that over time the viewer is likely to remember what interests them independently of whether augmented reality is used or not.

Ontology-based mobile augmented reality in cultural heritage sites: information modeling and user study

2017 ◽  
Vol 76 (24) ◽  
pp. 26001-26029 ◽  
Author(s):  
Hayun Kim ◽  
Tamás Matuszka ◽  
Jea-In Kim ◽  
Jungwha Kim ◽  
Woontack Woo
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
User Study ◽  
Information Modeling ◽  
Mobile Augmented Reality ◽  
Heritage Sites
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