scholarly journals The Role of Sensory Perception in Consumer Demand for Tinned Meat: A Contingent Valuation Study

Foods ◽  
2021 ◽  
Vol 10 (9) ◽  
pp. 2185
Author(s):  
Daniel Vecchiato ◽  
Biancamaria Torquati ◽  
Sonia Venanzi ◽  
Tiziano Tempesta

This study presents an analysis of consumer preferences for a new food product: Tinned Chianina meat. Respondents (N = 249) participated in a sensory test, where they were also asked to declare their willingness to pay (WTP) for the tasted product. The WTP data were collected after the sensory test by means of the contingent valuation method using a payment card elicitation format. Data were analysed with Cragg’s double-hurdle model to understand which factors influenced market participation (WTP > 0) and then the variables that influenced the declared WTP. According to our results, sensory perception played a key role in explaining both participation in the market and the magnitude of the expressed WTP. Moreover, we found that the sensory aspects have a different effect on the decision to participate in the market and on the magnitude of the expressed WTP. Smell and flavour are the most important in determining the probability of entering the market, while texture has the greatest impact on the declared WTP.

2020 ◽  
Vol 65 (06) ◽  
pp. 1389-1400
Author(s):  
DONG-PIL KIM ◽  
KEE-RAE KANG ◽  
HAE-JOO LEE ◽  
HEE-CHAE KIM ◽  
WOO-SUNG LEE ◽  
...  

To address the lack of awareness on environmental values, this study estimates the environmental value of mountain ranges (Jeongmaek) connected to the Baekdudaegan mountain system in South Korea. Seven Jeongmaek are studied during 2011–2016 using a questionnaire survey and the contingent valuation method. Based on willingness to pay (WTP) for biodiversity, this study finds that the lowest estimated WTP was KRW 5813 for Geumbuk and Hannam-Geumbuk Jeongmaek, and the highest value was KRW 120,471 for Hanbuk Jeongmaek. These differences in WTP appear to be significantly determined by education level and number of visits of respondents.


2020 ◽  
Vol 21 (7) ◽  
Author(s):  
Awoke Melak ◽  
TEKLEWELD BELAYHUN ◽  
ESHO KEFYALEW ◽  
ABEBE HAILU ◽  
AMINE MUSTEFA ◽  
...  

Abstract. Melak A, Belayhun T, Kefyalew E, Hailu A, Mustefa A, Assefa A. 2020. Farmers' willingness to pay for Sinar donkey conservation in selected districts of Metekel and Assosa zones, northwest Ethiopia: a contingent valuation study. Biodiversitas 21: 3373-3379. A survey was conducted through single field visits and interviews with 160 respondents in selected districts of Assosa and Metekel Zones, Northwestern Ethiopia, to elicit farmers' willingness to pay for Sinar donkey conservation. Two districts namely Guba and Sherkole were purposively selected from the zones based on the availability of Sinar donkey breeds. Eight representative kebeles were selected from the two districts. A total of 160 households (each district 80 households) were selected randomly. Structured and semi-structured questionnaires were prepared to collect data on socio-economic and farming system characteristics. Descriptive statistics were employed to summarize data and average means were compared using SPSS version 23.0 software. Logistic regression was applied to see the effect of independent variables on the dependent variable. The contingent valuation method was used to know farmers' willingness to pay for conservation of the Sinar donkey breed. The average willingness to pay for the conservation was 98.25 Ethiopian Birr or 3.265US dollars for the conservation program per household per annum. The cash income of the respondents influenced the willingness to pay for the conservation program. This study supports the view that the economic valuation of donkey genetic resources can assist policymakers in setting conservation priorities.


2000 ◽  
Vol 5 (3) ◽  
pp. 289-308 ◽  
Author(s):  
ALEMU MEKONNEN

Community forestry projects in Ethiopia have been implemented using the top–down approach, which may have contributed to the failure of most of these projects. The so-called community plantations practically belonged to the government and the labour contribution of the local communities in the establishment of the plantations was mainly in exchange for wages. In this paper, we use the contingent valuation method to examine the determinants of the value of community forestry in rural Ethiopia and its feasibility, when the plantations are established, managed, and used by the communities themselves. The value elicitation format used is discrete question with open-ended follow-up which is closer to the market scenario our respondents are familiar with compared, for example, with the single discrete choice format. Unlike most other studies, we use a tobit model with sample selection in the empirical analysis of the bid function to correct for the effect of excluding invalid responses (protest zeros, outliers and missing bids) from the analysis. The analysis of the bid function shows that household size, household income, distance of homestead to proposed place of plantation, number of trees owned and sex of household head are significant variables that explain willingness to pay. We also find that there are significant differences in willingness-to-pay across sites. It is hoped that this study contributes to the limited empirical literature on community forestry in developing countries by indicating some of the conditions under which community plantations will be acceptable and feasible.


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