scholarly journals The Economic Sustainability of Culture in Hawai’i: Tourists’ Willingness to Pay for Hawaiian Cultural Experiences

2021 ◽  
Vol 14 (9) ◽  
pp. 420
Author(s):  
Gabriella Andrade ◽  
Holly Itoga ◽  
Cathrine Linnes ◽  
Jerome Agrusa ◽  
Joseph Lema

Given the current travel restrictions with the COVID-19 pandemic, there is an unprecedented opportunity for Hawai’i to reexamine its current tourism offerings and establish a new approach to support a more authentic, cultural, and sustainable tourism for the U.S. domestic tourist market. As tourists from the continental U.S. are the largest source market for visitors to Hawai’i, the purpose of this study is to examine the trend towards an “authentic cultural” tourism experience and evaluate whether U.S. visitors will be willing to pay for a deeper integration and representation of Hawaiian culture in tourism offerings. The contingent valuation method (CVM) was adopted to quantify the willingness to pay (WTP) more by the tourists to Hawaii in order to experience a more “authentic Hawaiian cultural experience” as well as “sustainable experiences”. Differences between returning and first-time visitors were considered. This study focused on continental U.S. visitors’ perceptions of Hawaiian culture and the sustainability of Hawaiian tourism products, as well as the assessment of locally grown food and tourists’ willingness to pay extra for these tourism products and experiences. The contingent valuation survey demonstrated that continental U.S. travelers were supportive of an additional fee in order to experience authentic Hawaiian cultural and tourism experiences designed and/or facilitated by Native Hawaiians. In addition, U.S. visitors were also supportive of paying additional fees for activities or experiences to support sustainable tourism in Hawai’i, including paying more for locally grown food, indicating that they would be willing to increase their restaurant/hotel food bill in order to support the Hawaii’s local farming industry. The results of this study demonstrate that there are economic opportunities to further integrate Hawaiian culture and sustainability into the experience of visitors, and that U.S. visitors are willing to support these cultural activities financially.

2018 ◽  
Vol 3 (9) ◽  
pp. 207
Author(s):  
Thalany Kamri

An open-ended contingent valuation survey was conducted involving local and international visitors to estimate the environmental economics of Gunung Gading National Park. This was to elicit the willingness to pay for its conservation. Using a random survey, the average willingness to pay was RM16.14 for international visitors per visit and RM7.38 per local visitor per visit for conservation. The willingness to pay was strongly influenced by gender, education and income. This study demonstrated that contingent valuation method can be a useful tool to guide decision makers regarding policy purposes and natural resources management of protected area in developing countries.Keywords: contingent valuation; open-ended; protected areas; conservationeISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.


2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers

2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.


2020 ◽  
Vol 9 (1) ◽  
pp. 17
Author(s):  
Reni Novianti ◽  
Lukman M. Baga ◽  
A. Faroby Falatehan

Kabupaten Wonosobo memiliki potensi pada sektor pariwisata, salah satunya objek wisata Dataran Tinggi Dieng. Pariwisata merupakan salah satu sektor yang berpotensi memberikan kontribusi terhadap Pendapatan Asli Daerah (PAD). Akan tetapi, kontribusi PAD Wonosobo dalam pembiayaan belanja daerah kurang dari 15 persen. Oleh karena itu, tujuan dilaksanakannya penelitian ini adalah untuk menganalisis kondisi objek wisata terhadap beberapa atribut dengan menggunakan analisis IPA; mengestimasi nilai willingness to pay pengunjung dengan menggunakan Contingent Valuation Method (CVM); serta merumuskan strategi peningkatan PAD Kabupaten Wonosobo melalui peningkatan retribusi objek wisata Dataran Tinggi Dieng dengan menggunakan analisis SWOT. Hasil analisis IPA menunjukkan atribut kondisi jalan menuju kawasan wisata, kebersihan, pelayanan, promosi, penanganan keluhan pengunjung, kemacetan, tempat pembuangan sampah, fasilitas toilet dan musholla menjadi prioritas utama untuk diperbaiki. Sedangkan dari hasil analisis CVM diperoleh nilai WTP sebesar Rp16 513 per orang. Berdasarkan hasil analisis tersebut serta hasil wawancara yang telah dilakukan, dapat teridentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang dan ancaman yang dituangkan dalam matriks SWOT. Terdapat lima strategi yang berperan dalam peningkatan retribusi objek wisata dataran tinggi dieng yaitu: 1) Meningkatkan kerjasama dalam pengelolaan dan pengembangan sumberdaya wisatayang memiliki daya tarik; 2) Membangun sistem yang terintegrasi; 3) membangun dan memperbaiki sarana dan fasilitas umum; 4) memperbaiki akses menuju objek wisata; dan 5) merumuskan peraturan yang mengatur tentang pariwisata, pengelolaan objek wisata beserta elemen-elemennya.


2014 ◽  
Vol 10 (4) ◽  
pp. 482-489
Author(s):  
S Hosking

It is well known to economists that the contingent valuation method (CVM) fills an important gap in valuation technology with respect to managing public environmental goods and services.   Currently acceptable CVM practice requires many challenging steps to be followed.  One of these important steps is that of assessing the theoretical validity of the household willingness to pay (WTP) finding, but it is far from being a sufficient basis for reaching conclusions as to the credibility predicted community willingness to pay for environmental services.  This paper reviews the step of testing for theoretical validity and challenges its importance relative to other more fundamental assessments of the credibility of the predicted household and societal WTP.  This paper then deduces that an external ‘audit’ assessment may be necessary, in addition to an internal one, for these values to attain credibility in the determination of public choices.


2016 ◽  
Vol 62 (No. 8) ◽  
pp. 378-384 ◽  
Author(s):  
De-Magistris Tiziana ◽  
Akaichi Faical ◽  
Youssef Kamel Ben

The objective of the study is to investigate the effect of the oath script (HO) in an hypothetical Contingent Valuation survey in a Mediterranean country (e.g. Italy). Hence, there were conducted the CE surveys with three treatments: (1) CV without a cognitive task, (2) CV with a CT script, and (3) CV with a HO. The findings showed that the effectiveness of the HO script depends on the participants’ socio-demographic characteristics. For instance, it was found that the HO script could help to reduce the hypothetical bias for people who possess a high educational level in contrast with those people with low education and low income. Hence, the findings suggest that the oath script not only does not a guarantee the reduction of the hypothetical bias, but it also does not explain the mixed results found in the previous studies.


1998 ◽  
Vol 27 (2) ◽  
pp. 132-139 ◽  
Author(s):  
Laura O. Taylor

Recent attempts to test the validity of the contingent valuation method have relied on laboratory-type experiments. In these experiments, willingness to pay responses in hypothetical choice experiments are compared with responses from choice experiments requiring actual payments. Often evidence of hypothetical bias is found. Critical for these experimental tests of hypothetical surveys is that the methodology used to elicit willingness to pay from subjects in the real-payment experiment be demand revealing. If it is not, then differences in responses to hypothetical and real valuation questions could be due to free-riding in the real-payment survey and not due to hypothetical bias in the hypothetical survey. This paper reports on experiments that implement a theoretically incentive-compatible revelation mechanism (a closed referendum) to elicit responses to valuation questions in both hypothetical and real experiments. As in earlier studies, evidence of an upward hypothetical bias is found.


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