Not only are college student-athletes expected to excel on the field and in the classroom, but, as reflections of their university, they must abide by codes of conduct that govern their emotions and communicative behaviors. Interviews of Division I athletes at an academically and athletically elite U.S. university uncovered that similar to employees in the retail and hospitality industries, who are paid to express particular emotions, student-athletes also had to perform emotional labor in order to meet institutional demands. Unlike paid workers, however, student-athletes are considered amateurs and do not receive a salary, and their behaviors are scrutinized most of the day, particularly if they are high-profile players. Despite the powerlessness, frustration, and nervousness student-athletes felt, they were expected to express mental toughness and gratitude. Participants coped with emotional labor demands by turning backstage and relying on teammates for social support. In addition to extending emotional labor research to a new context, this study offers several practical applications, underscoring the need for university athletics departments to prepare and assist student-athletes with the performance and negotiation of emotional labor.
