A Study on Street Fashion Brand from the Viewpoint of the Millennial Generation Consumers

2020 ◽  
Vol 23 (4) ◽  
pp. 134-143
Author(s):  
Won Won Du ◽  
Mi Hyun Kim
Keyword(s):  
Millennial Generation ◽  
Fashion Brand

CUSTOMERS’ PERCEPTION OF HERITAGE AND AUTHENTICITY IN LUXURY FASHION BRAND: A STRUCTURAL PATH DIAGRAM

2016 ◽  
Author(s):  
Cristiano Ciappei ◽  
Lamberto Zollo ◽  
Andrea Boccardi ◽  
Riccardo Rialti
Keyword(s):  
Path Diagram ◽  
Fashion Brand ◽  
Structural Path
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