Website User Interface of Marine Bio-Tourism Destination for Today Digital Environment

This quasi experimental research investigated the influence of user interface from tourism destination website toward the attitude of youth tourist. Paper reviewed website persuasion and examined the level of influence website user interface persuasion based on the method ELM toward youth tourists’ attitude i.e. attitude to website, attitude to tourism destination, attitude on bio-tourism and visit intention. Data analysis MANOVA GLM generated the website information in the form of peripherals routes has effect most powerful to influence tourists’ attitude especially visit intention. It indicates tendency that youth tourists still more careful attention to learn content message and they were more cognitive response to powerful argument about the importance of the protection and preservation of marine tourism destination. The youth tourist instead influentially by experiential, with this result that the peripheral form of bio-tourism website user interface design which explored about the adventure tourism destination visit experiences is recommended. This research useful to know the attitude of consumers after they observe marine tourism destination web site then management can design customer interface of websites effectively in conformity with expectation of consumer.