scholarly journals Geographic Analytics and Visualization for Decision Making: An Application for Online Food Delivery Platform

2019 ◽  
Vol 8 (2) ◽  
pp. 6453-6458

Promoting organizers such as marketing planners frequently utilize geographical information systems to single out appropriate retail stores, setting up advertising campaigns based on regions, and target direct showcasing exercises. Geographical information systems topical maps encourage the visual evaluation of regions. A wide arrangement of elective symbolization, for example, circles, bars, or shading, can be utilized to represent quantitative geospatial data on such maps. In any case, there is little learning on which sort of symbolization is most viable for each case. In a huge scale exploratory study, the creators demonstrate that the symbolization firmly impacts choice execution. GIS-based representations encourage the evaluation of store areas and help organizers to choose the most encouraging options. The choice of the best option requires a visual streamlining which is supported by GIS topical maps. In this study, the manner in which how various GIS-based information portrayals impact advertising analyst’s decision making for online food delivery platforms is explored. The outcomes demonstrate that GIS maps are an important piece of work and that sort of guided representation impacts the initiated decision-making process. Keywords – Geographical Visualization; Food delivery platform; Online food ordering

Author(s):  
Paul Hendriks

The spatial element, which is omnipresent in data and information relevant to organizations, is much underused in the decision-making processes within organizations. This applies also to decision-making within the domain of Competitive Intelligence. The chapter explores how the CI function may benefit from developing a spatial perspective on its domain and how building, exploring and using this perspective may be supported by a specific class of information systems designed to handle the spatial element in data: Geographical Information Systems (GIS). The chapter argues that the key element for linking GIS to CI involves the identification of situations in which spatial analysis may support organizational decision-making within the CI domain. It presents a three-step procedure for identifying how CI may recognize spatial decision problems that are useful to boost the operation of the CI function. The first step concerns identifying relevant spatial variables, for instance by analyzing economic, demographic or political trends as to their spatial implications. The second step involves using GIS for positioning the organization with respect to the identified variables (present and projected position). The third step amounts to drawing strategic conclusions from Step 2 by assessing how the competition in relationship with the own organization would be positioned along the identified spatial analysis lines.


2018 ◽  
Vol 9 (3) ◽  
pp. 157
Author(s):  
Tatiana Camargo Gontscharow ◽  
Sâmia Momesso Marques ◽  
César Gustavo Rocha Lima ◽  
Jose Augusto Lollo

O meio ambiente e todos os aspectos relacionados ao seu uso, conservação e proteção estão sendo cada vez mais objeto de discussão. Para que a gestão pública obtenha bons resultados na proteção de recursos naturais, é fundamental o uso de tecnologias associadas à administração. Os Sistemas de Informações Geográficas (SIGs) possibilitam integrar bases de dados administrativos de municípios a bases cartográficas, permitindo maior agilidade na tomada de decisões a preservação de recursos. As múltiplas análises passíveis de execução em um SIG levam, em conjunto, a melhor gestão de uma grande massa de dados. Com tal visão, foi desenvolvido o projeto de extensão “SIG e Gestão Pública: Interação Universidade-Administração” do qual foram apresentadas aqui algumas experiências vivenciadas durante seu período de execução (2016-2017). Os objetivos do projeto foram: capacitar gestores públicos (prioritariamente), estudantes universitários e população em geral quanto à aplicação do SIG (SPRING); promover a troca de experiências das diferentes aplicações do Software na administração pública; assessorar gestores públicos na tomada de decisões, e incentivar a disponibilização de dados e resultados técnicos para novos estudos. As atividades presenciais foram realizadas nas dependências do Campus Central da UNESP de Ilha Solteira/SP e incluíram workshops e exercícios práticos com SIG. Merecem destaque a assiduidade e a avaliação final positiva dos participantes (em 2016 e 2017), as iniciativas de trocas de experiências entre eles, e a busca por novas soluções de obtenção e tratamento de dados e seu compartilhamento. As trocas de experiências e a busca por novas soluções foram as razões de maior interação entre os cursistas, e entre eles e a equipe que desenvolveu o curso. Palavras-chave: Gestão Pública, Meio Ambiente, Sistema de Informação Geográfica (SIG) Content shared under Creative Commons Attribution 4.0 Licence CC-BY Experience in the training of public managers in geographical information systems   Abstract: The environment and all aspects related to its use, conservation and protection are increasingly being the subject of discussion. To achieve good results in public management of natural resources, the use of technologies associated with the administration is essential. Geographic Information Systems (GIS) make it possible to integrate administrative databases of municipalities to cartographic databases, allowing greater flexibility in decision-making resource conservation. The multiple analyzes that can be executed in a GIS lead, together, the best management for a large amount of data. With this in mind, was developed the extension project "GIS and Public Management: University-Administration Interaction", which are presented here some experiences during its execution period (2016-2017). The objectives of the project were: to train public managers (primarily), University's students and the average population about the application of GIS (SPRING); to promote the exchange of experiences of different applications of the Software in the public administration; advise public managers on decision making and encourage the provision of data and technical results for further studies. The classroom activities were held on the premises of the UNESP Campus at Ilha Solteira - SP and included workshops and practical exercises with GIS. It is worth noting the assiduity and the positive final evaluation of all participants (in 2016 and 2017), the will to exchange experiences and the search for new ways of data acquisition and processing solutions, as well as sharing it. The experience exchange and the search for new solutions were the most critical factors in the interaction between the students and the team that developed the course. Keywords: Public Management, Environment, Geographic Information System (GIS).   Experiencia en la capacitación de administradores públicos en sistemas de información geográfica   Resumen: El medio ambiente y todo el aspecto relacionado a su uso, conservación y protección son temas actuales y objetos de discusión. Para que la gestión pública obtenga buenos resultados en la protección de los recursos naturales, es fundamental el uso de tecnologías asociadas a la administración. Los Sistemas de Información Geográfica (SIGs) posibilitan integrar las bases de datos administrativas de las ciudades con sus bases cartográficas, permitiendo mayor agilidad en la toma de decisiones en lo que se refiere a la preservación de los recursos naturales. Los múltiples análisis que se ejecuta en un SIG llevan en consideración, en conjunto, la mejor gestión de una gran cantidad de datos. Con tal visión se desarrolló el proyecto de extensión "SIG y Gestión Pública: Interacción Universidad-Administración" del cual aquí se presentan algunas de las experiencias ocurridas durante su período de ejecución (2016-2017). Los objetivos del proyecto fueron: capacitar gestores públicos (prioritariamente), estudiantes universitarios y población en general en cuanto a la aplicación del SIG (SPRING); estimular el intercambio de experiencias de las diferentes aplicaciones del Software en la administración pública; asesorar a los gestores públicos en la toma de decisiones, y alentar la disponibilidad de datos y resultados técnicos para nuevos estudios. Las actividades presenciales se realizaron en el Campus Central de la UNESP de Ilha Solteira/SP e incluyeron talleres y ejercicios prácticos con SIG. Se destaca la asiduidad y la evaluación final positiva de los participantes (en 2016 y 2017), las iniciativas de intercambio de experiencias entre ellos, y la búsqueda de nuevas soluciones para la obtención, tratamiento y difusión de los datos. Los intercambios de experiencias y la búsqueda de nuevas soluciones fueron las razones de mayor interacción entre los participantes y, entre ellos y el equipo que desarrolló el curso. Palabras-clave: Gestión Pública, Medio Ambiente, Sistema de Información Geográfica (SIG).


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