scholarly journals The Impact of Corporate Social Responsibilities on the Evaluation of Employer Brand: A Comparative Study Between China and South Korea

2016 ◽  
Vol 34 (2) ◽  
pp. 37-52
Author(s):  
장진 ◽  
ZHAO XINSHENG ◽  
Sungjoon Yoon
2016 ◽  
Vol 16 (2) ◽  
pp. 58
Author(s):  
Jacek Wozniak

<p>The use of e-recruitment for hiring personnel is constantly expanding. However, the scientific understanding of factors affecting company employer brand during e-recruitment, is still poor. Research into corporate social responsibilities (CSR) shows that information about the company’s involvement in these areas makes its image more positive, including its image as an employer. CSR is an umbrella concept, which includes activities similar to traditional sponsoring of sports and cultural events. Two theories explaining the impact of information on attractiveness of the employer’s brand in the e-recruitment process are presented. The aim of the text is to check which of them – cultural fit or signaling theory – more adequately explains the changes in how a candidate perceives a company’s attractiveness, when given information about its’ sports and cultural sponsoring and environment-related activities. The effect of both positive and negative information concerning a company’s activities on its employer image in the e-recruitment situation is analyzed. Data from an questionnaire filled in by 80 young full-time workers shows that positive information about a company’s CSR and sponsoring activities affects candidates according to the cultural fit model, while negative – according to the signaling theory model. The consequences for theory and managerial practice are described.</p>


2021 ◽  
Vol 12 ◽  
Author(s):  
Jianhua Wei ◽  
Rong Xiong ◽  
Marria Hassan ◽  
Alaa Mohamd Shoukry ◽  
Fares Fawzi Aldeek ◽  
...  

The basic aim of this research was to check the impact of innovation, corporate social responsibilities (CSR), and entrepreneurship on the monetary performance of banks in five different countries: Qatar, Pakistan, China, the United States (US), and France. This research was conducted to measure the relationship of these factors and innovative workforce activities. The secondary data were collected from websites of twenty five banks in different countries, including Islamic and conventional banks. Different econometric analyses, such as descriptive statistical analysis, correlation coefficient test for measuring the interaction, and ordinary least square regression analysis for determining the impact of dependent and independent variables, were carried out. In the present study, entrepreneurship, CSR, and innovation were taken as independent variables. Board size, frequency of assemblies, and self-employed with large shareholders were included as sub-parts of entrepreneurship. On the other hand, the financial performance of banks was taken as the dependent variable. Return on assets (ROA) and return on equity (ROE) were considered parts of economic performance. The overall conclusions drawn in this study showed that there was a significant relationship between all the studied variables. The research provided useful insights into the long-debated question regarding the relevance of entrepreneurship and CSR.


2017 ◽  
Vol 14 (4) ◽  
pp. 405-412 ◽  
Author(s):  
Zonke Njapha ◽  
Lawrence Mpele Lekhanya

Since Corporate Social Responsibility (CSR) has become established in our vocabulary, over the past few years, business enterprises have come under increasing pressure to accept responsibility for the environment in which they function. This paper is aimed to evaluate the impact of company corporate social responsibilities on the development of local communities. The primary data were collected using the quantitative technique. Data were collected from selected areas of Richards Bay in the Northern region of KwaZulu-Natal (KZN) province. The sample consisted of 129 respondents from the members of communities. The reliability data of this study found to be significant at 0.782. The results reveal that the majority of respondents believe that they do benefit from a local company in many ways. The findings also indicate that the benefits include creation of jobs, capacity building, technology, contracting and business opportunities and social investment. The finding of this study is limited by the study’s exploratory and quantitative nature. Generalizing should be done with care and further research with larger samples and consideration of the other provinces is therefore recommended.


2018 ◽  
Vol 2 (1) ◽  
pp. 61-74
Author(s):  
Maqsood Hayat ◽  
Shehzad Khan

The main objective of this study was to examine the impact of CSR guidelines 2013 on the level of corporate social responsibilities (CSR) activities and their disclosure in Pakistan. This study analyzed the voluntary disclosure guidelines impact on various stakeholders of the top companies of the year listed in Pakistan’s stock exchange for the five years (2011-2015). It is found that the introduction of these guidelines 2013 had a positive impact on the overall level of corporate social responsibilities disclosures (CSRD). It was also observed that the overall trends in the level of CSRD increased gradually within the sample period. There need to be continuous a requirement through regulations and local pressures on the firms for engaging in ethical business practices and to disclose that information to government organizations and general public. Corporations can gain both economically and ethically when they take CSR as marketing and public relation opportunity. Finally, corporations can give itself edge by distinguishing its operations from others and therefore gain competitive advantage.


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