Reverse Innovation in Emerging Market -Innovation Diffusion Model and A Case Study of China-

2020 ◽  
Vol 18 (1) ◽  
pp. 171-198
Author(s):  
Yongkyun Chung
Keyword(s):  
Innovation Diffusion ◽  
Diffusion Model ◽  
Emerging Market ◽  
Reverse Innovation

scholarly journals Promoting Electric Vehicle Cell Innovation Diffusion Considering Patent Licensing Strategy: A Combination of Evolutionary Game and Optimization Algorithm Approach

2021 ◽  
Vol 12 (3) ◽  
pp. 95
Author(s):  
Weiwei Sun ◽  
Zheng Zhang
Keyword(s):  
Electric Vehicle ◽  
Innovation Diffusion ◽  
Diffusion Model ◽  
Optimization Algorithm ◽  
Evolutionary Game ◽  
Patent Holder ◽  
Patent Licensing ◽  
Object Function ◽  
Patent License ◽  
Fierce Competition

Electric vehicle cell industry is an emerging area with fierce competition on technical innovation, in which the patent holder can choose different innovation diffusion options to maximize the return; however, the strategy is unclear in certain scenarios. We tried to explain the question of how to maximize the patent holder’s return by appropriate patent license strategy to promote EV cell innovation diffusion, when competition and patent licensing relationship exist in the supply chain. A multistage and multichannel diffusion model of EV cell comprising the patent holder, EV cell producer and EV producers is developed; the evolutionary game is analyzed considering the competition among same stage players and patent licensing relationship among different stage players; and an optimization algorithm is introduced to find the maximum weighted object function of the patent holder. We established the multistage and multichannel diffusion model and found a nonlinear complex relationship between patent holder object function and the key factors including patent royalty pricing and innovation advantage coefficient; in addition, an optimization algorithm is developed based on adopters’ decision-making related with competition and patent licensing.

scholarly journals A Case Study of Dairy-Based Farmer Producer Company in Haryana: Collective Action Approach for Enhancing Farmer Income

2021 ◽  
pp. 78-87
Author(s):  
Sunil Kumar ◽  
Devendra Kumar Meena ◽  
Vishnu Shankar Meena
Keyword(s):  
Capacity Building ◽  
Value Chain ◽  
Emerging Market ◽  
Group Discussion ◽  
Raw Milk ◽  
High Price ◽  
Governance System ◽  
Market Opportunities ◽  
The Impact

The concept behind Farmer Producer Organizations is that farmers, who are the producers of agricultural products, can form groups and register themselves under the Indian Companies Act 1956. The aim is to enhance farmer’s income, capacity building, competitiveness, and increase their advantage in emerging market opportunities. To examine the role of farmer producer organization in enhancing farmers, a case study was conducted in Karnal District of Haryana. Study the management and governance system of FPC and assess the impact of FPC on members was the objective of the case study. Personal interviews and group discussion methods were used for data collection and gathering information on FPC. Mishti farmer producer organization was established on 25 march 2013 for collecting, processing, and marketing milk and milk products. It covered eight villages of Karnal and collect raw milk from members and non-members farmers at high price than other value chain actors. The result of the study indicate that farmer who supplies milk to FPC, get 8-10 rupee per lit high price than others. It also provides bonus to member farmers who are shareholders of the company and their income from dairy farming is enhanced by 25-30 percent. FPC also plays a significant role in enhancing the backward and forward linkage of farmers and capacity building of farmers in different agricultural aspect.  Members of FPC are highly satisfied with the services provided by FPC and its performance in local areas.

Organic food consumers in Hong Kong

2012 ◽  
Vol 18 (1) ◽  
pp. 141-146
Author(s):  
Matthew H. T. Yap
Keyword(s):  
Hong Kong ◽  
Innovation Diffusion ◽  
Diffusion Theory ◽  
Organic Food ◽  
Research Proposal ◽  
Organic Foods ◽  
Continuous Growth ◽  
Innovation Diffusion Theory

Asian organic foods consumers’ behaviour is worth investigating to sustain the continuous growth of organic foods consumption. Hence, Fiona has the ambition to employ the innovation diffusion theory to profile and understand organic foods consumers in Hong Kong in her research proposal. The process of writing an acceptable research proposal is challenging, tedious and time consuming as depicted in Fiona’s experience. Hence, this case study provides the opportunity for educators, students, and organic foods sellers and retailers to discuss and address Fiona’s challenges.

Anatomy of Green Marketing

2014 ◽  
pp. 125-142
Author(s):  
Elif Yolbulan Okan ◽  
Neva Yalman
Keyword(s):  
Emerging Market ◽  
Environmental Communication ◽  
Green Marketing ◽  
Green Product ◽  
New Paradigm ◽  
Theoretical Concepts ◽  
Study Approach ◽  
Changing Attitudes ◽  
Political Economic

There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and competitiveness are defined as the new paradigm for the world economy, green marketing has been one of the most popular topics in the business arena. This chapter aims to examine this concept from several different perspectives. The first section summarizes the evolution of the green marketing concept with the help of theoretical underpinnings. The criticisms regarding green marketing are also discussed. The second section investigates green consumer behavior. In order to position green product offerings, companies need to understand the characteristics and buying patterns of different segments of the green consumer. This section helps to identify the Turkish green consumer. The language and appeals used in environmental communication are very important in changing attitudes. Thus, the third section focuses on the effectiveness of green messages. In the last part of the chapter, the Gezi Park protests from Turkey are examined as an important case with political, economic, social and international impacts as well as its triggering effect of leading to mindful consumption. This chapter explores existing literature on an interest provoking subject--green marketing--as well as integrating theoretical concepts with a recent social event from an emerging market with a case study approach.

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