International Journal of Nonprofit and Voluntary Sector Marketing
Latest Publications

TOTAL DOCUMENTS

860

(FIVE YEARS 87)

H-INDEX

39

(FIVE YEARS 2)

Published By Wiley (John Wiley & Sons)

1479-103x, 1465-4520

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Transparency of nonprofit organizations: An integrative framework and research agenda

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1725 ◽

2021 ◽

Author(s):

Fanny Dethier ◽

Cécile Delcourt ◽

Jurgen Willems

Keyword(s):

Nonprofit Organizations ◽

Research Agenda ◽

Integrative Framework

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What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1724 ◽

2021 ◽

Author(s):

Davide Cacciarelli ◽

Marco Boresta

Keyword(s):

Machine Learning ◽

Direct Marketing

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Is the representation of beneficiaries by international nongovernmental organizations ( INGOs ) still pornographic?

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1722 ◽

2021 ◽

Author(s):

Abhishek Bhati

Keyword(s):

Nongovernmental Organizations ◽

International Nongovernmental Organizations

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Charity advertising: A literature review and research agenda

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1723 ◽

2021 ◽

Author(s):

Walter Wymer ◽

Hellen Gross

Keyword(s):

Literature Review ◽

Research Agenda

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“Power back in the community”: Going beyond performative generosity in nonprofits

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1720 ◽

2021 ◽

Author(s):

Rosie Ojeda ◽

Maeve Wall

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Leading and lagging indicators in fundraising management: A Canadian case study

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1721 ◽

2021 ◽

Author(s):

Christopher N. Dougherty

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Issue Information

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1685 ◽

2021 ◽

Vol 26 (3) ◽

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The Hong Kong Umbrella Movement as a non‐profit organization: An empirical study on the use of visual branding practices for social change

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1717 ◽

2021 ◽

Author(s):

Georgios Patsiaouras ◽

Anastasia Veneti ◽

William Green

Keyword(s):

Hong Kong ◽

Social Change ◽

Empirical Study ◽

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When doing good is not good enough

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1712 ◽

2021 ◽

Author(s):

Mark J. Carrigan

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How website information decreases intangibility and influences donation

International Journal of Nonprofit and Voluntary Sector Marketing ◽

10.1002/nvsm.1702 ◽

2021 ◽

Author(s):

Saad A. Alhoqail ◽

Kristopher Floyd

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