The impact of technology on external architectural appearance

Losing the ability to remember certain images of a specific building in the human’s mind is one of the problems these days, as this may make him feel the loss of its coordinates and lack of familiarity with his surroundings, and this happens when the architectural facades change and appear in more than one image. This paper focuses on new concepts of building façades, far from image constancy, which has been a great part of its conceptual structure. The study aims to discover the changes introduced by technology to the concepts of building façades, as it is important to deal with them in their new scope and adapt them to other parts of the components of the architectural forms of buildings. To achieve that, the study discusses the conceptual structures of building façades designed by new and old architecture pioneers. The paper is based on a comparative study to examine whether the facades of buildings for new architects have lost parts of their concepts and appear in a new and different way, compared to the basic components of the concept of architectural facades, depending on the characteristics of image constancy.