Preferences for Heritage Tourism Development Using a Choice Modeling Approach

2012 ◽  
Vol 17 (6) ◽  
pp. 747-759 ◽  
Author(s):  
Jason Draper ◽  
Chi-OK OH ◽  
Rich Harrill
Keyword(s):  
South Carolina ◽  
Heritage Tourism ◽  
Political Support ◽  
Choice Modeling ◽  
The South ◽  
Cultural Experience ◽  
Heritage Sites ◽  
National Heritage ◽  
Tourism Attractions ◽  
Development And Management

Development and management of heritage tourism attractions pose several challenges, such as lack of financial resources and political support. heritage sites and attractions often include numerous attributes (e.g., education, guided tours, shopping for local products) that can be provided at various levels of involvement and interest. however, the financial constraints of heritage tourism sites inhibit the ability to improve programs and services. The purpose of this study is to identify and compare the preferences of consumers and ambassadors (i.e., local tourism and community leaders) for improving management programs and services of the South Carolina National heritage Corridor using a choice modeling method. Both groups were generally in favor of developing more opportunities for local shopping, education/interpretation, and enhancing the cultural experience when visiting the South Carolina National heritage Corridor. however, ambassadors were more in favor of developing education/interpretation and the cultural experience compared to consumers. As agencies develop programs and services designed to increase visitation, preference information from different constituent groups are valuable to effectively decide what programs and services to develop.

(Re)placing the Terengganu Peranakan Chinese as “Mek Awang”: Making Chinatown and Heritagising the Peranakan Identities in Kuala Terengganu

2021 ◽  
Vol 39 (2) ◽  
pp. 1-23
Author(s):  
Hong Chuang Loo ◽  
Giok Hun Pue ◽  
Puay Liu Ong
Keyword(s):  
Participant Observation ◽  
Heritage Tourism ◽  
Brand Name ◽  
Heritage Sites ◽  
National Heritage ◽  
Cultural Terms ◽  
Ethnic Category ◽  
Simple Change ◽  
Ethnographic Data ◽  
Depth Interviews

In 2017, the Terengganu Chinese Peranakan Association (TCPA) withdrew its participation in the 4th Annual Terengganu Peranakan Festival (TPF) organised by the Terengganu Chinese Chamber of Commerce and Industry (TCCCI) because of a dispute over the combined term “Mek Awang”. To TCPA members, Mek Awang is a derogatory term, which the Malays used to refer to someone as being “soft”, effeminate, or a cross-dresser. However, TCCCI has appropriated the term Mek Awang and used it as a brand name to promote the festival, and to highlight the “uniqueness” of the Terengganu Peranakan Chinese community. This case is an example of how local cultural terms or practices have been readapted to suit tourism interests. Tourism is often accused of reinventing culture for capital ventures. Consequently, many academics and social critics have come to regard official national heritage sites and heritage tourism with scepticism and disdain. Combining ethnographic data from our in-depth interviews with the Terengganu Peranakan Chinese and our participant observation during the festival, we argue that the dispute over Mek Awang is not only a simple change in reference, but is also an indication of a deeper contemporary global process that affects ethnic minorities and their identities. We conclude that various attempts to commodify the peranakan experiences and culture in Terengganu as well as the intention to place the peranakan as a marketable heritage in Chinatown can be interpreted as attempts to replace a heterogeneous community with a homogeneous, uniform, genetic and identifiable ethnic category with a Peranakan1 (with capital “P”) identity.

KASHMIR’S THREATENED HERITAGE: STUDY OF BIJBEHARA TOWN

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
JAHANGIR AHMAD MALIK ◽  
R. A. SHARMA
Keyword(s):  
Special Reference ◽  
Heritage Tourism ◽  
Secondary Data ◽  
Research Paper ◽  
Present Position ◽  
Future Prospects ◽  
Market Segments ◽  
Jammu And Kashmir ◽  
Travel Industry ◽  
Tourism Attractions

Kashmir in general and district Anantnag in particular espies a sui-generic pulpit in whole India. Because of the axiomatic truth the region (Anantnag) has been a source of attraction for expeditionists, writers, bards, saints and scholars. Valley of Kashmir instead of its natural treasure is vastly embedded with the scintillated and sheering aforementioned heritage monumental sites that succor to cater the tourists from all nooks and corners of the globe. Heritage destinations are espying master attention to one of the growing niche market segments in the travel industry today. Over the years the popularity of heritage tourism has grown with travelers and with those developing new tourism attractions. Consequently, the present research paper has been devoted to highlight the quintessence and uniqueness of monumental heritage of the study area – Bijbehara (Anantnag). This research paper is mainly based on the secondary data to draw attention towards this potential tourist area. The heritage presentation must acquire a major thematic emphasis in the present position and future prospects of tourism in Bijbehara-(Anantnag) as well as whole state of Jammu and Kashmir. Henceforth, the suggestions provided are programme and strategic oriented with special reference to the study area Jammu and Kashmir.

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