scholarly journals The Sequential Effects of Site and Customer Characteristics of Internet Shopping Malls on Perceived Risks and Purchase Intention

2007 ◽  
Vol 14D (4) ◽  
pp. 407-420 ◽  
Author(s):  
Seung-Ryul Jeong ◽  
Young-Shin Kang ◽  
Choon-Yeul Lee
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