Jambura Science of Management

The Science of the Brands: Alchemy, Advertising and Accountancy

International Journal of Market Research ◽

10.1177/147078530304500206 ◽

2003 ◽

Vol 45 (2) ◽

pp. 1-27 ◽

Cited By ~ 5

Author(s):

Anthony Tasgal

Keyword(s):

New Products ◽

Cutting Edge ◽

Failure Rates ◽

Creative Development ◽

Brand Measurement ◽

Science Of Management

This paper explores whether there are any guiding reasons for the loss of heart that seems to have afflicted Marketing and its various sub-disciplines over the last few years. Just witness the outpouring of dismal negativity that is unleashed on podia and in books with greater and greater frequency. Marketing practitioners bemoan the failure rates of new products, or the glacial speed of developing new products to market; agencies lament that they are not producing cutting-edge ideas for their clients, who are in turn putting their best ideas to the sword of research; Creatives, most usually at the sharp end of this sword, turn to their Planners to get them out of this Research and Destroy Culture. Planners then pass the buck to the Market Researchers accusing them of bringing nothing new to creative development or brand measurement since whenever. What lies beneath this malaise, it is believed, is a rearguard belief in the science of management and marketing which is deeply flawed in two ways as discussed in the paper.

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2. Admnistrasi Kurikulum

10.31219/osf.io/49v5y ◽

2020 ◽

Author(s):

Ditri Wily Mandayanti ◽

Hade Afriansyah

Keyword(s):

Curriculum Development ◽

Educational Institution ◽

Teacher’S Role ◽

Teacher's Role ◽

Science Of Management

The writing of this article aims to find out how important an educator has education and curriculum. The curriculum is very closely related to management, namely as planning, organizing, implementing and monitoring. So in the application of curriculum administration, a person who manages an educational institution masters the science of management, both for matters relating to education and with the curriculum itself. That's why curriculum administration is very important to learn because educators are the spearhead in the implementation of education itself. The teacher's role in curriculum development is as implementers, adapters, developers and researchers. In addition, the teacher's role in curriculum development is as centralized and decentralized. This article writing technique uses literature studies or literature studies whose sources come from papers, journals, books, and articles.

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The Dynamic Usage of Models (DYSAM) as a Theoretically-Based Phenomenological Tool for Managing Complexity and as a Research Framework

Cybernetics and Systems Theory in Management ◽

10.4018/978-1-61520-668-1.ch010 ◽

2010 ◽

pp. 176-190 ◽

Cited By ~ 1

Author(s):

Gianfranco Minati

Keyword(s):

Complex Systems ◽

Large Volume ◽

Growth And Development ◽

Long Tail ◽

Research Framework ◽

Managing Complexity ◽

Science Of Management

In this paper, after recalling some fundamental concepts used in the science of complexity, we focus on theoretical and applicative cases of interest for the science of management of complex systems, where processes of emergence occur with the acquisition of new properties. The tool proposed is the DYnamical uSAge of Models (DYSAM). Within this framework we then focus upon a) the theoretical difference between growth and development; b) the sustainability of development rather than of growth as originally introduced in the literature; c) the concept of long tail (when, after initial large volume sales, low-revenue and infrequent buying may become a very important percentage of the entire business) as in telecommunications and management of long-tailed systems; d) non-reductionist management of complexity not reduced to solutions, and e) a future line of research to model processes of emergence.

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Reorganization—A Question of Executive Institutions

American Political Science Review ◽

10.2307/1948327 ◽

1938 ◽

Vol 32 (4) ◽

pp. 708-718 ◽

Cited By ~ 2

Author(s):

George A. Graham

Keyword(s):

Administrative Reform ◽

Differences Of Opinion ◽

Science Of Management

Proposals for administrative reorganization continue to cause controversy. Politicians, academicians, and administrators line up for and against—with men of intelligence and experience on both sides. The temperature of the academicians sometimes rises as much in disputation as does the temperature of their lay brethren. Why such heated disagreement among scholars and scientists? The explanation is suggested by the fact that dissension in the ranks of the academicians is most pronounced when the “dogma of administrative reform” or the “science of management” (as you prefer) is discussed in the abstract. When specific proposals are discussed, differences of opinion among academicians are less extensive and less dogmatic.

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Art and Science of Management

Nature ◽

10.1038/183419a0 ◽

1959 ◽

Vol 183 (4659) ◽

pp. 419-420

Keyword(s):

Art And Science ◽

Science Of Management

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Jean-Jacques Rousseau and the science of management: the illusion of free will

Journal of Management History ◽

10.1108/jmh-06-2012-0049 ◽

2014 ◽

Vol 20 (1) ◽

pp. 99-113 ◽

Cited By ~ 2

Author(s):

Florian Vauleon

Keyword(s):

Political System ◽

Design Methodology ◽

Natural State ◽

The Political ◽

Content Type ◽

Epistolary Novel ◽

The Social ◽

Innovative Management ◽

The Innovative Management ◽

Science Of Management

Purpose – The aim of this paper is to focus on Rousseau's three major works: the epistolary novel Julia. Or, The New Eloisa, one of the eighteenth century's best sellers, the political essay The Social Contract, and the pedagogical treatise Emile: or On Education. It seeks to explore the innovative management theories Rousseau develops as he embarks in the simultaneous composition of these three major works, particularly as he conceptualizes his ideal society and envisions a brand new political system, one that would take into account the natural state of humankind in order to socialize them more efficiently. Design/methodology/approach – The paper explores Rousseau's solution to these obstacles, and examines his understanding of censorship, as well as the surreptitious control of people's values, tastes, and aspirations. His vision of humanity is very similar to that of “a machine to be put together by skillful devices”, assuming “that the materials of which it is composed are colorless and lifeless”. Findings – The conclusions reached in this paper hinge upon, in significant part, Rousseau's approach to management science, and the individual's subjection to authority, as well as the overarching necessity for any form of power to be imperceptible. Originality/value – The paper shows that in Rousseau's mind, people are mere pawns on the political chessboard, “to be arranged by the fancy of the legislator.”

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