scholarly journals Research of consumer behavior in environmental marketing

2020 ◽  
pp. 5-8
Author(s):  
Liudmyla HATSKA
Keyword(s):  
Consumer Behavior ◽  
Dynamic Structure ◽  
Marketing Strategies ◽  
Consumer Information ◽  
Environmental Friendliness ◽  
Environmental Goods ◽  
Goods And Services ◽  
Environmental Marketing ◽  
Sustainable Products ◽  
Environmental Goods And Services

The relevance of the research topic is determined by the prospects of Ukraine's accession to the European Green Course and the resulting need to intensify efforts to form and constantly increase demand for environmental goods and services. A significant role in this issue is given to environmental marketing, namely – the study of consumer behavior of environmental goods and services, environmental market segmentation, selection of target groups and development of marketing strategies for each of them. Much attention is paid to these issues in our work. The article also contains a theoretical analysis of different approaches to the formation of a model of consumer behavior of environmental goods and services. We focused on the peculiarities of the application in environmental marketing of economic, psychological and social approaches to the formation of behavioral patterns of different groups of consumers in relation to the environmental friendliness of goods. We also considered the features of marketing strategies to attract different groups of "green" consumers and the main tools of environmental orientation of the consumption structure. Last one include eco-labeling, eco-branding, consumer information orientation on sustainable products, editing consumer choices and nudge. We made a conclusion that consumers of ecological goods should be considered as a dynamic structure that is constantly changing based on the growing awareness of buyers and their understanding of the problems of sustainable development and requires constant monitoring. In Ukraine, "green buyers" can be an excellent target group of high-value market segment, which is not yet sufficiently developed. The use of environmental marketing tools will help direct consumer demand for sustainable products and stimulate the development of environmental entrepreneurship.

scholarly journals Is there a need to audit CVM applications to the environment?

2014 ◽  
Vol 10 (4) ◽  
pp. 482-489
Author(s):  
S Hosking
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation ◽  
Contingent Valuation Method ◽  
Environmental Services ◽  
External Audit ◽  
Environmental Goods ◽  
Goods And Services ◽  
Valuation Method ◽  
Environmental Goods And Services

It is well known to economists that the contingent valuation method (CVM) fills an important gap in valuation technology with respect to managing public environmental goods and services.   Currently acceptable CVM practice requires many challenging steps to be followed.  One of these important steps is that of assessing the theoretical validity of the household willingness to pay (WTP) finding, but it is far from being a sufficient basis for reaching conclusions as to the credibility predicted community willingness to pay for environmental services.  This paper reviews the step of testing for theoretical validity and challenges its importance relative to other more fundamental assessments of the credibility of the predicted household and societal WTP.  This paper then deduces that an external ‘audit’ assessment may be necessary, in addition to an internal one, for these values to attain credibility in the determination of public choices.

scholarly journals The taxation of privately owned forest land in Canada: A review of the taxation systems in all ten provinces

2017 ◽  
Vol 93 (02) ◽  
pp. 104-112
Author(s):  
Tony Rotherham
Keyword(s):  
Rural Economy ◽  
Property Tax ◽  
Tree Planting ◽  
Active Management ◽  
Forest Land ◽  
Tax System ◽  
Environmental Goods ◽  
Goods And Services ◽  
Tax Systems ◽  
Environmental Goods And Services

Canada has 400 million ha of forest land. Only 25 million ha (5%) is in private ownership. This private forest land is generally divided in two categories: 450 000 private woodlots covering about 15 million ha in the settled regions of Canada and about 5 million ha in larger blocks owned by pension funds, investors, and forest products companies. The private woodlots are subject to municipal or provincial property taxes. The provinces use several approaches to determine the level of tax to be paid. In some cases, the tax system is used to provide an incentive to manage the land. The property tax system offers a policy tool to encourage active management of the land and help ensure a healthy, diverse, and productive forest that contributes forest-related ecological goods and services to the community as well as timber to the local economy. It is in the long-term interests of rural communities that land remains in production and that forested land is managed to maintain the forest in a healthy condition and produce both forest-related environmental goods and services and timber to support the rural economy. A well-designed property tax structure based on incentives that is accepted as fair and is supported by taxpayers can help to achieve these objectives. The survey of provincial property tax systems shows several approaches to the application of property tax systems on forest lands. Property tax systems applied to forest land that are based on incentives to actively manage the land and are coupled with financial assistance for tree planting on idle land offer simple and practical ways to keep rural land in production. This is particularly true of marginal/sub-marginal land that has been cleared but is no longer used for agricultural production. Incentives help to ensure that forested land is managed to maintain the forest in a healthy condition and produce forest-related environmental goods and services (EG&S) as well as timber to support the rural economy.

Environmental and Climate Change Issues in Africa

2014 ◽  
pp. 602-619
Author(s):  
Tomonori Sudo
Keyword(s):  
Climate Change ◽  
Economic Value ◽  
Developed Countries ◽  
Environmental Goods ◽  
Goods And Services ◽  
Global Environmental Problems ◽  
Global Environmental ◽  
Environmental Capital ◽  
Capital Value ◽  
Environmental Goods And Services

Africa’s environmental capital is an asset for African people. However, Africa’s ecological footprint is increasing and is close to exceeding the continent’s biocapacity. Therefore, shifting to “green growth” is an option to achieve sustainable development, and Africa is well placed to generate benefits from existing environmental capital and latecomer’s advantage. One challenge is how to realize the conversion of environmental capital value into economic value. The valuation of environmental goods and services is a challenge. However, Africa faces the risk of global environmental problems, such as climate change. Even though Africa’s greenhouse gas emissions are limited compared to developed countries and emerging economies, climate change may have a more severe impact. Although the scale and impact of climate change is uncertain, it will lead to the loss of accumulated developmental benefit for Africa. This issue has been long debated, but no best solution has been identified, so further studies are necessary.

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