scholarly journals Clustering e-Banking Customer using Data Mining and Marketing Segmentation

Author(s):  
Waminee Niyagas ◽  
Anongnart Srivihok ◽  
Sukumal Kitisin

In Thailand e-banking has been offered by various financial institutes including Thai commercial banks and government banks. However, e-banking in Thailand is not widely used and accepted as in other countries. Accordingly, the study of e-banking is scantly due to the limitation of data confidentiality. This study uses data mining techniques to analyse historical data of e-banking usages from a commercial bank in Thailand. These techniques including SOMS, K-Mean algorithm and marketing techniques-RFM analysis are used to segment customers into groups according to their personal profiles and e-banking usages. Then Apriori algorithm is applied to detect the relationships within features of e-banking services. Typically, results of this study are presented and can be used to generate new service packages which are customised to each segment of e-banking users.

2012 ◽  
Vol 263-266 ◽  
pp. 277-282 ◽  
Author(s):  
Xiao Chao Wu ◽  
Ying Cheng ◽  
Liao Liao Yan ◽  
Fang Xia Xue

A new method to generate radar air intelligent information by using data mining techniques based on historical radar data is proposed. This method has two stages: One is “filtering separation - piecewise fitting - feature clustering". In this stage, the radar historical data is divided into the actual true track and noise. Through computing the second-order discrete curvature, the actual true track is decomposed into several segments, such as straight line and arc, which are fitted with multinomial subsequently. On this basis, after analyzing the characteristic vector of radar historical data, the clustering database is established; the other is “feature association-track recombination”. The track in pre-deigned air scenario is segmented by the second-order discrete curvature. After the correlative feature information of the segmented scenario is searched, matched and associated with the information in clustering database, a new track will be restructured by using this output results. This method is very available for its effective application in simulation test-bed of C3I system.


Author(s):  
Sujata Mulik

Agriculture sector in India is facing rigorous problem to maximize crop productivity. More than 60 percent of the crop still depends on climatic factors like rainfall, temperature, humidity. This paper discusses the use of various Data Mining applications in agriculture sector. Data Mining is used to solve various problems in agriculture sector. It can be used it to solve yield prediction.  The problem of yield prediction is a major problem that remains to be solved based on available data. Data mining techniques are the better choices for this purpose. Different Data Mining techniques are used and evaluated in agriculture for estimating the future year's crop production. In this paper we have focused on predicting crop yield productivity of kharif & Rabi Crops. 


Author(s):  
Mustafa S. Abd ◽  
Suhad Faisal Behadili

Psychological research centers help indirectly contact professionals from the fields of human life, job environment, family life, and psychological infrastructure for psychiatric patients. This research aims to detect job apathy patterns from the behavior of employee groups in the University of Baghdad and the Iraqi Ministry of Higher Education and Scientific Research. This investigation presents an approach using data mining techniques to acquire new knowledge and differs from statistical studies in terms of supporting the researchers’ evolving needs. These techniques manipulate redundant or irrelevant attributes to discover interesting patterns. The principal issue identifies several important and affective questions taken from a questionnaire, and the psychiatric researchers recommend these questions. Useless questions are pruned using the attribute selection method. Moreover, pieces of information gained through these questions are measured according to a specific class and ranked accordingly. Association and a priori algorithms are used to detect the most influential and interrelated questions in the questionnaire. Consequently, the decisive parameters that may lead to job apathy are determined.


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