Service Flavors

Author(s):  
Harshavardhan Jegadeesan ◽  
Sundar Balasubramaniam

In a services marketplace where a particular service is provided by multiple service providers, service offerings have to be differentiated against competitor services in order to gain market share. Differentiation of services is also needed for different markets and for different consumer segments. Strategies to differentiate service offerings have to be unintrusive—without requiring major changes to the existing service realization mechanisms. In this article, the authors present Service Flavors, a strategy for service providers to differentiate services. By using this strategy, it is possible to analyze and adapt various aspects of a service that help differentiate it from that of the competitors. The authors model differentiating aspects as policies and also provide a mechanism for enforcing these policies in the middleware.

2011 ◽  
Vol 204-210 ◽  
pp. 1283-1286
Author(s):  
Yi Hong Hu ◽  
Jian Tong Zhang

This paper studies the problem of computing market share in competitive service supply chains characterized by service congestion phenomena. Heterogenous customers choose services based on the utility maximization principle taking congestion into account. We use customer choice theory and infinite dimensional variational inequality to model the customer behavior and estimate service product’s market share. An extended Frank and Wolfe algorithm for solving this market share problem and a numerical example is given. The results shows that that service providers with poor service quality can also win some market share due to customers’ aversion to congestion.


2013 ◽  
Vol 2013 ◽  
pp. 1-8 ◽  
Author(s):  
Lei Xu ◽  
Wang Zhigang ◽  
Jun Shan ◽  
Yanzhi Wang

Motivated by the industry cases, we model the advertising competition between the dominant service provider and small service providers in one service market, where the dominant service provider has a major market share and the other small service providers share the remainder of market equally. Based on this setting, we discuss three advertising game models, that is, cooperative game, Boxed Pig game, and Prisoner’s game, derive the conditions for different advertising games, and characterize their equilibria. To be specific, it is found that the advertising spillover and the number of the small service providers directly determines the advertising game equilibria, while other market parameters, to some extent, can affect the results of the advertising game equilibria. According to our theoretical findings, some management insights and suggestions are given from both the academic and practical perspectives.


Author(s):  
Yogesk K. Dwivedi

Broadband is a technology still penetrating the telecommunication market and is seen as the most significant evolutionary step since the emergence of the Internet. However we argue that in the rush to achieve market share, insufficient attention has been paid to quality issues, the central theme of this chapter. Indeed, the concept of quality is a multi-faceted one, for which various perspectives can be distinguished. In this chapter, we take a look at broadband quality as perceived by users in the UK and report the result of a survey, which determined the users’ perception on broadband quality. The results of the survey show, that quality, though desired by many, has been short-changed by the desire to have access to the Internet via broadband at the lowest cost possible. However, this has not encouraged some consumers to take on broadband access despite some low prices offered by service providers as these low prices for broadband access is not commensurate to their needs.


Author(s):  
Mohamed Baslam ◽  
Rachid El-Azouzi ◽  
Essaid Sabir ◽  
Loubna Echabbi ◽  
El-Houssine Bouyakhf

2019 ◽  
Vol 8 (4) ◽  
pp. 4469-4474

Bancassurance offers insurance products through financial institutions that square the representatives for customers that has numerous sorts supported the sociology, economic and legislative environment of the country wherever sociology climate shows the sort of insurance products, the economic climate will illustrate the trend leads to High earnings, market share, etc., and legislative climate can decide the boundary at intervals that bancassurance should operate. Awareness about our financial products in india is very low and compare to our financial inclusion percentage is very low with comparing to other countries. Bancassurance is service offering by banks and insurance service providers jointly and if the customers are not having the awareness it’s not possible to offer more services to the customers. This Paper focus on the level of consumers Awareness on Bancassurance and what factors are influencing to purchase the insurance product through Bancassurance Service. And analyze their responses through statistical tools and offering the suggestions which are boosting the bancassurance services in India.


2014 ◽  
Vol 2 (12) ◽  
pp. 15
Author(s):  
Eva Endrizalová ◽  
Vladimír Němec

<span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-fareast-font-family: 'MS Mincho'; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-GB">This article describes the demand elasticity of air transport and algorithm of demand modelling that is used as part of reservation system. The next section explains Quantitative Share Index that quantifies the market share for each carrier in the monitored market and Herfindahl Hirschman Index that quantifies the concentration of service providers in this market. The last chapter describes the choices of air travel itinerary.</span>


2017 ◽  
Vol 16 (1) ◽  
pp. 51
Author(s):  
Novika Candra Astuti ◽  
Lamhot S.P. Simamora

Femtocell is the new technology that may offer competitive value to mobile service providers for increasing their market share, retain the consumers and lower the operational cost ini providing the better signal especially inside building (indoor). This study investigate the habit and attitude of mobile consumers int two specific areas in Bandung; Buah Batu Regency and Mitra Dago-Antapani, toward the use of femtocell value and services. This study also considers the marketing implication the success of femtocell deployment in the future


2010 ◽  
pp. 50-71
Author(s):  
Harshavardhan Jegadeesan ◽  
Sundar Balasubramaniam

In a services marketplace where a particular service is provided by multiple service providers, service offerings have to be differentiated against competitor services in order to gain market share. Differentiation of services is also needed for different markets and for different consumer segments. Strategies to differentiate service offerings have to be unintrusive—without requiring major changes to the existing service realization mechanisms. In this article, the authors present Service Flavors, a strategy for service providers to differentiate services. By using this strategy, it is possible to analyze and adapt various aspects of a service that help differentiate it from that of the competitors. The authors model differentiating aspects as policies and also provide a mechanism for enforcing these policies in the middleware.


2010 ◽  
Vol 7 (1) ◽  
pp. 22-45
Author(s):  
Harshavardhan Jegadeesan ◽  
Sundar Balasubramaniam

In a services marketplace where a particular service is provided by multiple service providers, service offerings have to be differentiated against competitor services in order to gain market share. Differentiation of services is also needed for different markets and for different consumer segments. Strategies to differentiate service offerings have to be unintrusive—without requiring major changes to the existing service realization mechanisms. In this article, the authors present Service Flavors, a strategy for service providers to differentiate services. By using this strategy, it is possible to analyze and adapt various aspects of a service that help differentiate it from that of the competitors. The authors model differentiating aspects as policies and also provide a mechanism for enforcing these policies in the middleware.


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