scholarly journals RESEARCH ON MOBILE CONSUMER HABIT AND ATTITUDE TOWARDS FEMTOCELL SERVICES

2017 ◽  
Vol 16 (1) ◽  
pp. 51
Author(s):  
Novika Candra Astuti ◽  
Lamhot S.P. Simamora
Keyword(s):  
Market Share ◽  
Service Providers ◽  
New Technology ◽  
Mobile Service ◽  
Operational Cost ◽  
The Future ◽  
Mobile Consumer

Femtocell is the new technology that may offer competitive value to mobile service providers for increasing their market share, retain the consumers and lower the operational cost ini providing the better signal especially inside building (indoor). This study investigate the habit and attitude of mobile consumers int two specific areas in Bandung; Buah Batu Regency and Mitra Dago-Antapani, toward the use of femtocell value and services. This study also considers the marketing implication the success of femtocell deployment in the future

scholarly journals FACTORS AFFECTING CUSTOMER LOYALTY FOR MOBILE SERVICE PROVIDERS

2020 ◽  
Vol 12 (0) ◽  
pp. 1-10
Author(s):  
Miglė Vyšedvorskytė ◽  
Neringa Vilkaitė-Vaitonė
Keyword(s):  
Customer Loyalty ◽  
Service Sector ◽  
Service Providers ◽  
Mobile Service ◽  
Consumer Loyalty ◽  
Factors Affecting ◽  
Mobile Phone User ◽  
The Future ◽  
Phone User

Intense competition in the mobile services market encourages these service providers to take measures to create, maintain and enhance consumer loyalty. In such a concentrated market, it becomes important for service providers to identify and enhance the factors determining customer loyalty and their expression, whereas maintaining existing users requires significantly less effort and financial, human and time resources than attracting new ones. This article deals with a case study of Lithuania’s mobile operators: UAB “Bitė Lietuva”, UAB “Tele2”, UAB “Telia” in the context of consumer loyalty. The paper raises the question of what factors influence mobile phone user loyalty and how these factors can be evaluated. The article presents theoretical analysis of factors determining consumer loyalty in the service sector. An expert evaluation and multi-criteria study reveals which loyalty factors have the strongest influence on customers of mobile operators when choosing a particular service provider in Lithuania. The relevance of this article has potential for a practical study of consumer loyalty factors in the future. In the future, the research may be continued on a larger scale, involving more companies in the telecommunications sector, choosing research methods that are suitable for a broader sample of research and formulating consumer loyalty enhancement solutions applicable exclusively to organizations in the industry.

The Effect of Service Quality on Customers' Satisfaction in Mobile Phone Services in the UAE

2020 ◽  
Vol 8 (1) ◽  
pp. 75-94
Author(s):  
Emad Yusuf Masoud
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Mobile Phone ◽  
Service Providers ◽  
Mobile Service ◽  
Behavioural Difference ◽  
Mobile Industry ◽  
Quality Dimensions ◽  
Service Quality Dimensions ◽  
Network Quality

This study aims to determine the dimensions of mobile service quality and to examine their effect on customer satisfaction in UAE mobile phone service providers while also investigating the behavioural differences between mobile phone customers with prepaid and postpaid subscriptions. A combination of the SERVPERF model has been adopted as the main framework for analyzing service quality. A structured questionnaire instrument was designed for data collection. The present study concentrates on the level of customers’ satisfaction for leading service providers in the UAE mobile industry. Etisalat and Du were chosen for this study. A sample of (452) mobile phone users in Abu Dhabi city was selected at random using convenience-sampling. We found a positive effect of both functional and technical service quality (network quality) on customers’ satisfaction. Functional and technical dimensions were good predictors of customer satisfaction and confirmed the multidimensional nature of service quality. Also, the service quality dimensions; reliability, assurances, and responsiveness are found to be significant predictors of customer satisfaction. Behavioural difference between mobile phone customers is also significant in predicting customer satisfaction for postpaid subscribers. However, only reliability and network quality are significant predictors of customer satisfaction for prepaid subscribers. The model developed in this study provides marketers and researchers with a diagnostic tool to assess service quality from the perspectives of customers to meet the customer’s expectations and ensure customer satisfaction.

scholarly journals Dynamic Plan Control: An Effective Tool to Manage Demand Considering Mobile Internet Network Congestion

2020 ◽  
Vol 11 (1) ◽  
pp. 91
Author(s):  
Xiaoyu Ma ◽  
Jihong Zhang ◽  
Yuan Cao ◽  
Zhou He ◽  
Jonas Nebel
Keyword(s):  
Programming Problem ◽  
Service Provider ◽  
Service Providers ◽  
Control Method ◽  
Network Capacity ◽  
Mobile Internet ◽  
Mixed Integer ◽  
Mobile Service ◽  
Data Traffic ◽  
Potential Customers

Rapidly increasing mobile data traffic have placed a significant burden on mobile Internet networks. Due to limited network capacity, a mobile network is congested when it handles too much data traffic simultaneously. In turn, some customers leave the network, which induces a revenue loss for the mobile service provider. To manage demand and maximize revenue, we propose a dynamic plan control method for the mobile service providers under connection-speed-restriction pricing. This method allows the mobile service provider to dynamically set the data plans’ availability for potential customers’ new subscriptions. With dynamic plan control, the service provider can adjust data network utilization and achieve high customer satisfaction and a low churn rate, which reflect high service supply chain performance. To find the optimal control policy, we transform the high-dimensional dynamic programming problem into an equivalent mixed integer linear programming problem. We find that dynamic plan control is an effective tool for managing demand and increasing revenue in the long term. Numerical evaluation with a large European mobile service provider further supports our conclusion. Furthermore, when network capacity or potential customers’ willingness to join the network changes, the dynamic plan control method generates robust revenue for the service provider.

Investigating consumers’ reluctance to give up local hard drives after adopting the Cloud

2016 ◽  
Vol 14 (2) ◽  
pp. 152-166 ◽  
Author(s):  
Joanne E. McNeish ◽  
Anthony Francescucci ◽  
Ummaha Hazra
Keyword(s):  
Technology Development ◽  
Service Providers ◽  
New Technology ◽  
Cloud Service ◽  
Relative Advantage ◽  
Content Type ◽  
Hard Drives ◽  
Content Creation ◽  
Simultaneous Use ◽  
Personal Content

Purpose The next phase of hardware technology development is focused on alternative ways to manage and store consumers’ personal content. However, even consumers who have adopted Cloud-based services have demonstrated a reluctance to move all of their personal content into the Cloud and continue to resist giving up local hard drives. This paper aims to investigate the characteristics of local hard drives and the Cloud that lead to simultaneous use. Design/methodology/approach This paper uses content analysis of online comments and ten depth interviews with simultaneous users of local hard drives and the Cloud. Findings Three factors influence the resistance to giving up local hard drives. Simultaneous users utilize local hard drives as a redundancy system and as a way to ensure the permanence of their digital content. They are unsure of the Cloud’s ability to support their content creation, management and storage activities (task-technology fit). Research limitations/implications Study findings are based on qualitative methods and thus the results cannot be considered conclusive. Practical implications The authors speculate that it is unlikely that Cloud-only will fully replace hard drives until these factors are understood and addressed by information technology developers. Cloud service providers may not be aware of how little that users understand the Cloud. In contrast to their certainty and confidence in local hard drives, simultaneous users are confused as to what the Cloud is and how it functions. This uncertainty exacerbates their risk perception and need for control. Originality/value This is the first study exploring simultaneous use of local hard drives and the Cloud with a view to understanding this behaviour in terms of the relative advantage of the incumbent technology over the new technology.

Localism in Internet governance: The rise of China's provincial web

2021 ◽  
pp. 0920203X2110550
Author(s):  
Angela Xiao Wu ◽  
Luzhou Li
Keyword(s):  
Political Economy ◽  
Local Governments ◽  
Service Providers ◽  
New Technology ◽  
Media Industry ◽  
Internet Governance ◽  
Chinese Media ◽  
Internet Service ◽  
Political Economy Of Media ◽  
Critical Media

Often analysing ‘the Chinese Internet’ as a national entity, existing research has overlooked China's provincially oriented web portals, which have supplied information and entertainment to substantial user populations. Through the lenses of the critical political economy of media and critical media industry studies, this article traces the ascendance of China's provincial web from the late 1990s to the early 2000s by analysing industry yearbooks, official reports, conference records, personal memoirs, archived webpages, and user traffic data. We uncover interactions between Internet service providers, legacy media organizations, commercial Internet companies, and the central and local governments – each driven by discrete economic interests, political concerns, and imaginaries about the new technology. Delineating the emergence and consolidation of China's provincial web, our study foregrounds the understudied political economy of online content regionalization at scale. Further, it sheds new light on Chinese media policy, Internet governance, and Internet histories, especially the widely noted conservative turn of online cultures after the mid-2010s.

scholarly journals Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 135
Author(s):  
Anij Taludhar
Keyword(s):  
Significant Influence ◽  
Service Providers ◽  
User Acceptance ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Kathmandu Valley ◽  
Mobile Service ◽  
Perceived Ease Of Use ◽  
Internet Service

<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

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