World Wide Web Usage Mining

2011 ◽  
pp. 1242-1248 ◽  
Author(s):  
Wen-Chen Hu ◽  
Hung-Jen Yang ◽  
Chung-wei Lee ◽  
Jyh-haw Yeh
Keyword(s):  
Data Mining ◽  
World Wide Web ◽  
World Wide ◽  
Data Gathering ◽  
Web Usage Mining ◽  
Web Data ◽  
Mining System ◽  
Data Mining Techniques ◽  
Web Usage ◽  
Content Mining

World Wide Web data mining includes content mining, hyperlink structure mining, and usage mining. All three approaches attempt to extract knowledge from the Web, produce some useful results from the knowledge extracted, and apply the results to certain real-world problems. The first two apply the data mining techniques to Web page contents and hyperlink structures, respectively. The third approach, Web usage mining (the theme of this article), is the application of data mining techniques to the usage logs of large Web data repositories in order to produce results that can be applied to many practical subjects, such as improving Web sites/pages, making additional topic or product recommendations, user/customer behavior studies, and so forth. This article provides a survey and analysis of current Web usage mining technologies and systems. A Web usage mining system must be able to perform five major functions: (i) data gathering, (ii) data preparation, (iii) navigation pattern discovery, (iv) pattern analysis and visualization, and (v) pattern applications. Many Web usage mining technologies have been proposed, and each technology employs a different approach. This article first describes a generalized Web usage mining system, which includes five individual functions. Each system function is then explained and analyzed in detail. Related surveys of Web usage mining techniques also can be found in Hu, et al. (2003) and Kosala and Blockeel (2000).

A framework for a World Wide Web-based Data Mining system

1998 ◽  
Vol 21 (3) ◽  
pp. 163-185 ◽  
Author(s):  
Johnny S.K. Wong ◽  
Rishi Nayar ◽  
Armin R. Mikler
Keyword(s):  
Data Mining ◽  
World Wide Web ◽  
World Wide ◽  
Mining System ◽  
Web Based ◽  
Data Mining System

Web Usage Mining and the Challenge of Big Data

Big Data ◽  
2016 ◽  
pp. 899-928
Author(s):  
Abubakr Gafar Abdalla ◽  
Tarig Mohamed Ahmed ◽  
Mohamed Elhassan Seliaman
Keyword(s):  
Data Mining ◽  
Pattern Discovery ◽  
Web Usage Mining ◽  
Data Mining Techniques ◽  
Web Log ◽  
Web Usage ◽  
Web Logs ◽  
Usage Patterns ◽  
Rich Data ◽  
The Web

The web is a rich data mining source which is dynamic and fast growing, providing great opportunities which are often not exploited. Web data represent a real challenge to traditional data mining techniques due to its huge amount and the unstructured nature. Web logs contain information about the interactions between visitors and the website. Analyzing these logs provides insights into visitors' behavior, usage patterns, and trends. Web usage mining, also known as web log mining, is the process of applying data mining techniques to discover useful information hidden in web server's logs. Web logs are primarily used by Web administrators to know how much traffic they get and to detect broken links and other types of errors. Web usage mining extracts useful information that can be beneficial to a number of application areas such as: web personalization, website restructuring, system performance improvement, and business intelligence. The Web usage mining process involves three main phases: pre-processing, pattern discovery, and pattern analysis. Various preprocessing techniques have been proposed to extract information from log files and group primitive data items into meaningful, lighter level abstractions that are suitable for mining, usually in forms of visitors' sessions. Major data mining techniques in web usage mining pattern discovery are: clustering, association analysis, classification, and sequential patterns discovery. This chapter discusses the process of web usage mining, its procedure, methods, and patterns discovery techniques. The chapter also presents a practical example using real web log data.

First Look on Web Mining Techniques to Improve Business Intelligence of E-Commerce Applications

2017 ◽  
pp. 298-314 ◽  
Author(s):  
G. Sreedhar ◽  
A. Anandaraja Chari
Keyword(s):  
Data Mining ◽  
Web Mining ◽  
Web Content ◽  
Web Data ◽  
Web Data Mining ◽  
Useful Knowledge ◽  
Web Usage ◽  
Web Structure ◽  
Web Structure Mining ◽  
Content Mining

Web Data Mining is the application of data mining techniques to extract useful knowledge from web data like contents of web, hyperlinks of documents and web usage logs. There is also a strong requirement of techniques to help in business decision in e-commerce. Web Data Mining can be broadly divided into three categories: Web content mining, Web structure mining and Web usage mining. Web content data are content availed to users to satisfy their required information. Web structure data represents linkage and relationship of web pages to others. Web usage data involves log data collected by web server and application server which is the main source of data. The growth of WWW and technologies has made business functions to be executed fast and easier. As large amount of transactions are performed through e-commerce sites and the huge amount of data is stored, valuable knowledge can be obtained by applying the Web Mining techniques.

Analytical Competition for Managing Customer Relations

2011 ◽  
pp. 25-30 ◽  
Author(s):  
Dan Zhu
Keyword(s):  
Data Mining ◽  
World Wide Web ◽  
Text Mining ◽  
World Wide ◽  
Customer Relationship ◽  
Service Access ◽  
Web Content ◽  
The World ◽  
Content Mining ◽  
Automated Tools

With the advent of technology, information is available in abundance on the World Wide Web. In order to have appropriate and useful information users must increasingly use techniques and automated tools to search, extract, filter, analyze and evaluate desired information and resources. Data mining can be defined as the extraction of implicit, previously unknown, and potentially useful information from large databases. On the other hand, text mining is the process of extracting the information from an unstructured text. A standard text mining approach will involve categorization of text, text clustering, and extraction of concepts, granular taxonomies production, sentiment analysis, document summarization, and modeling (Fan et al, 2006). Furthermore, Web mining is the discovery and analysis of useful information using the World Wide Web (Berry, 2002; Mobasher, 2007). This broad definition encompasses “web content mining,” the automated search for resources and retrieval of information from millions of websites and online databases, as well as “web usage mining,” the discovery and analysis of users’ website navigation and online service access patterns. Companies are investing significant amounts of time and money on creating, developing, and enhancing individualized customer relationship, a process called customer relationship management or CRM. Based on a report by the Aberdeen Group, worldwide CRM spending reached close to $20 billion by 2006. Today, to improve the customer relationship, most companies collect and refine massive amounts of data available through the customers. To increase the value of current information resources, data mining techniques can be rapidly implemented on existing software and hardware platforms, and integrated with new products and systems (Wang et al., 2008). If implemented on high-performance client/server or parallel processing computers, data mining tools can analyze enormous databases to answer customer-centric questions such as, “Which clients have the highest likelihood of responding to my next promotional mailing, and why.” This paper provides a basic introduction to data mining and other related technologies and their applications in CRM.

Web Usage Mining Issues in Big Data

2021 ◽  
pp. 102-112
Author(s):  
Sunny Sharma ◽  
Manisha Malhotra
Keyword(s):  
Data Mining ◽  
Big Data ◽  
User Behavior ◽  
Web Usage Mining ◽  
Web Personalization ◽  
Data Mining Techniques ◽  
Meaningful Information ◽  
Web Usage ◽  
Use Of Data ◽  
The Web

Web usage mining is the use of data mining techniques to analyze user behavior in order to better serve the needs of the user. This process of personalization uses a set of techniques and methods for discovering the linking structure of information on the web. The goal of web personalization is to improve the user experience by mining the meaningful information and presented the retrieved information in a way the user intends. The arrival of big data instigated novel issues to the personalization community. This chapter provides an overview of personalization, big data, and identifies challenges related to web personalization with respect to big data. It also presents some approaches and models to fill the gap between big data and web personalization. Further, this research brings additional opportunities to web personalization from the perspective of big data.

Effectiveness of Web Usage Mining Techniques in Business Application

2017 ◽  
pp. 324-350 ◽  
Author(s):  
Ahmed El Azab ◽  
Mahmood A. Mahmood ◽  
Abd El-Aziz
Keyword(s):  
Data Mining ◽  
Academic Research ◽  
Web Usage Mining ◽  
Web Pages ◽  
Web Data ◽  
Web Data Mining ◽  
Web Usage ◽  
Business Application ◽  
Common Interests ◽  
The Web

Web usage mining techniques and applications across industries is still exploratory and, despite an increase in academic research, there are challenge of analyze web which quantitatively capture web users' common interests and characterize their underlying tasks. This chapter addresses the problem of how to support web usage mining techniques and applications across industries by combining language of web pages and algorithms that used in web data mining. Existing research in web usage mining techniques tend to focus on finding out how each techniques can apply in different industries fields. However, there is little evidence that researchers have approached the issue of web usage mining across industries. Consequently, the aim of this chapter is to provide an overview of how the web usage mining techniques and applications across industries can be supported.

Web Usage Mining and Its Applications

2011 ◽  
pp. 1221-1225
Author(s):  
Yongjian Fu
Keyword(s):  
Data Mining ◽  
World Wide ◽  
Online Shopping ◽  
Rapid Development ◽  
User Feedback ◽  
Web Usage Mining ◽  
Web Based ◽  
Web Usage ◽  
The World ◽  
The Web

With the rapid development of the World Wide Web or the Web, many organizations now put their information on the Web and provide Web-based services such as online shopping, user feedback, technical support, and so on. Understanding Web usage through data mining techniques is recognized as an important area.

Web Usage Mining

Web Mining ◽  
2011 ◽  
pp. 373-392 ◽  
Author(s):  
Yew-Kwong Woon ◽  
Wee-Keong Ng ◽  
Ee-Peng Lim
Keyword(s):  
Data Mining ◽  
World Wide ◽  
Web Usage Mining ◽  
Web Usage ◽  
Online Business ◽  
Web Access ◽  
Business Competitiveness ◽  
Access Logs ◽  
Web Server Logs ◽  
Web Access Logs

The rising popularity of electronic commerce makes data mining an indispensable technology for several applications, especially online business competitiveness. The World Wide Web provides abundant raw data in the form of Web access logs. However, without data mining techniques, it is difficult to make any sense out of such massive data. In this chapter, we focus on the mining of Web access logs, commonly known as Web usage mining. We analyze algorithms for preprocessing and extracting knowledge from such logs. We will also propose our own techniques to mine the logs in a more holistic manner. Experiments conducted on real Web server logs verify the practicality as well as the efficiency of the proposed techniques as compared to an existing technique. Finally, challenges in Web usage mining are discussed.

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