The E-Commerce Investment and Enterprise Performance Based on Customer Relationship Management

In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through the Internet, information sharing and business process collaboration between enterprises and customers can be realized. This kind of e-service activity based on e-commerce process is particularly important for customers. However, many business managers have some doubts about the implementation of customer service-oriented online business activities, because customer service-oriented online business activities need a lot of IT investment, and the performance of this e-business activities is not easy to measure.

The E-Commerce Investment and Enterprise Performance Based on Customer Relationship Management

In the current dynamic and complex competitive environment, the implementation of enterprise e-commerce plays an important role in the development of external business process activities. Through the Internet, information sharing and business process collaboration between enterprises and customers can be realized. This kind of e-service activity based on e-commerce process is particularly important for customers. However, many business managers have some doubts about the implementation of customer service-oriented online business activities, because customer service-oriented online business activities need a lot of IT investment, and the performance of this e-business activities is not easy to measure.

USING A MULTI-CRITERIA DECISION-MAKING MODEL TO EVALUATE AND SELECT AN E-COMMERCE PLATFORM

The COVID-19 pandemic has led to disruptions in consumers' lifestyles and purchases, as well as businesses' online business models. Online platforms are increasingly used for shopping purposes. To evaluate and choose an e-commerce platform requires using many criteria and decision makers. Therefore, the process of evaluating and selecting an e-commerce platform is viewed as a multi-criteria decision-making problem. The objective of this study is to develop a multi-criteria decision-making model to help consumers evaluating the e-commerce platforms. In the proposed model, the ratings of alternatives and the weights of the criteria are evaluated using the linguistic variable. Simulation examples are used to show the effectiveness of the model in practice. Keywords: Fuzzy TOPSIS, E-Commerce Platform, Mcdm, Fuzzy Sets.

Research on the Importance of Digital Etiquette As a Competence of a Modern Employee

This article is devoted to the study of the current topic - the importance of digital etiquette as an employee competence. The percentage of modern employee's communications in the online space is increasing, more and more work issues are solved using computer technology and electronic systems. This trend requires the development of a new digital culture of communication, which includes the rules that are necessary to build clear business relationships. In order to form a relevant, understandable and succinct set of recommendations, it is required to assess the current level of knowledge of digital etiquette. To do this, a survey was compiled that included questions defining human behavior in various situations that may arise during online business communications. Based on the survey with 120 respondents, recommendations on business etiquette topics were developed.

Custom emoji based emotion recognition system for dynamic business webpages

PurposeOne of the contributions of artificial intelligent (AI) in modern technology is emotion recognition which is mostly based on facial expression and modification of its inference engine. The facial recognition scheme is mostly built to understand user expression in an online business webpage on a marketing site but has limited abilities to recognise elusive expressions. The basic emotions are expressed when interrelating and socialising with other personnel online. At most times, studying how to understand user expression is often a most tedious task, especially the subtle expressions. An emotion recognition system can be used to optimise and reduce complexity in understanding users' subconscious thoughts and reasoning through their pupil changes.Design/methodology/approachThis paper demonstrates the use of personal computer (PC) webcam to read in eye movement data that includes pupil changes as part of distinct user attributes. A custom eye movement algorithm (CEMA) is used to capture users' activity and record the data which is served as an input model to an inference engine (artificial neural network (ANN)) that helps to predict user emotional response conveyed as emoticons on the webpage.FindingsThe result from the error in performance shows that ANN is most adaptable to user behaviour prediction and can be used for the system's modification paradigm.Research limitations/implicationsOne of the drawbacks of the analytical tool is its inability in some cases to set some of the emoticons within the boundaries of the visual field, this is a limitation to be tackled within subsequent runs with standard techniques.Originality/valueThe originality of the proposed model is its ability to predict basic user emotional response based on changes in pupil size between average recorded baseline boundaries and convey the emoticons chronologically with the gaze points.

PERAN GANDA IBU RUMAH TANGGA DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI KELUARGA

Many women today have two roles at the same time, the domestic role in charge of taking care of the household and the role of the public who are in charge outside the home or work to meet the needs of family life. The dual role as a woman in this case must be handled wisely and must maximize her duties in both aspects. The partners of this program are representatives of education personnel of The State University of Jakarta with a female gender. The purpose of this devotion is for women to have an overview and input about online business and to invite partners to become independent women through dual roles as housewives and maximize their ability to help the family economy in online business activities as career women. Classic methods with lecture and discussion approaches are applied in this activity. The end result achieved from this activity is increased motivation and knowledge of partners to double role, namely becoming a housewife and becoming a career woman through online business activities. Abstrak Perempuan masa kini banyak yang memiliki dua peran sekaligus, yakni peran domestik yang bertugas mengurus rumah tangga dan peran publik yang bertugas di luar rumah atau bekerja untuk memenuhi kebutuhan hidup keluarga. Peran ganda sebagai perempuan dalam hal ini harus disikapi dengan bijak serta harus memaksimalkan tugasnya dikedua aspek tersebut. Mitra program ini adalah perwakilan tenaga kependidikan Universitas Negeri Jakarta berjenis kelamin perempuan. Tujuan dari pengabdian ini agar wanita mempunyai gambaran dan masukan tentang bisnis online serta untuk mengajak mitra menjadi wanita yang mandiri melalui peran ganda sebagai ibu rumah tangga dan memaksimalkan kemampuan yang dimilikinya untuk membantu perekonomian keluarga dalam kegiatan bisnis online sebagai wanita karir. Metode klasikal dengan pendekatan ceramah dan diskusi diterapkan dalam kegiatan ini. Hasil akhir yang dicapai dari kegiatan ini adalah meningkatnya motivasi dan pengetahuan mitra untuk berperan ganda yaitu menjadi ibu rumah tangga serta menjadi wanita karir melalui kegiatan bisnis online.

Food Online Business Challenges During the Pandemic in Medan City

This research aims to find out the challenges of food business by using e-business in the city of Medan and some UINSU students who sell food or small snacks. This study uses qualitatively derifrift by collecting observational data, documentation, and interviews. The results showed: 1) can still sell online at this time (covid 19). 2) The common challenge felt or experienced is, consumers who want to be fast and instant, feel afraid of failing in trying new things such as selling online in times of pandemic like this, must be extra in attracting customers who are not as usual. 3) There is a way to deal with these challenges by promoting merchandise through social media even though it has to increase the cost to do the promotion

Hyper-Personalization

Personalization is widely used to attract and retain customers in online business addressing one size fits all issues, but little is addressed to contextualise users' real-time needs. E-commerce website owners use these strategies for customer-centric marketing through enhanced experience but fail in designing effective personalization due to the dynamic nature of users' needs and pace of information exposure. To address this, this chapter explores hyper-personalization strategies to overcome users' implicit need to be served better. The research presents a hyper-personalization process with learning (ML) and artificial intelligence (AI) techniques for marketing functions like segmentation, targeting, and positioning based on real-time analytics throughout the customer journey and key factors driving effective customer-centric marketing. This chapter facilitates marketers to use AI-enabled personalization to address customers' implicit needs and leverage higher returns by delivering the right information at the right time to the right customer through the right channel.

Prospects and Challenges of Mobile Financial Services (MFS) in Bangladesh

Microelectronic payment systems are speedily replacing the ordinary modes of payment. Electronic payment systems require online financial transactions that utilize some digital financial devices. They have allowed government, businesses, and financial institutions to propose a multiple of payment opportunities to their customers. These payment opportunities include charge account credit, master card, mobile banking, and automatic teller machine and payments bills through the mobile. Mobile financial services (MFS) performed a crucial role within the present online business and other business and financial services performed within the busy and pandemic world. The study is empirical in nature of MFS and its implications in Bangladesh. Finally, the study presents an overview of challenges and prospects of MFS in Bangladesh, focusing on some development strategies for policy holders. Researchers propose how MFS operators solve the MFS-related problems, overcome the challenges, satisfy the customers, and increase their service.

MARKETING ENDORSEMENT STRATEGY IN BATIK KAMPUS: ISLAMIC BUSINESS ETHICS PERSPECTIVE

This research aims to describe the problem of endorsement as a marketing strategy for Batik Kampus Online Shop Buaran Pekalongan from the perspective of Islamic business ethics. The approach used in this research is phenomenology. The research location is in Buaran Pekalongan precisely on Jl. Pelita II, No. 54, Jenggot Gang 4. Sources and data collection techniques in this study using semi-structured interviews, participatory observation, and documentation. Internal validity is done using triangulation, emic and member checking. Data analysis using reduction, display and drawing conclusions. The results of this study concluded that the endorsement marketing strategy carried out by Batik Kampus via Instagram and telegram contained two types of endosers, namely testimonials and celebrity appeal. Endorsement as a Kampus Batik marketing strategy in terms of Islamic Business Ethics as a whole on social media. The products that Batik Kampus promote are not exaggerating and in accordance with Islamic Sharia principles. Products that are traded include products that are polite and cover the body. The use of endorsement as a marketing strategy by Batik Kampus has had a significant positive impact as evidencing by the increased sales turnover and the increase in admins who help him in online business in the market place and proven by the assets owned by Moh. Abdul Ghoni. Kampus Batik services are very fast, friendly and accept dropshipping or packaging which can make it easier for buyers to buy and resell Batik Kampus products to consumers directly.