e-Search

2008 ◽  
pp. 509-524
Author(s):  
Kuan-Pin Chiang ◽  
Ruby Roy Dholakia ◽  
Stu Westin

The continued success of online shopping will be determined by the degree to which consumers utilize the Internet during their decision making process, mainly the acquisition of product information. This chapter addresses consumers’ goal-directed information search in the online marketplace. To understand consumer search behavior in this unique environment, relevant theoretical perspectives are drawn to provide a conceptual framework that provides an explanation of consumers’ online search behavior. In an environment characterized by human-computer interaction, the framework includes consumers’ choice to search information online and two sets of variables – domain and system (personal) and interruptions and information load (system), affecting information search between and within Web sites. Several implications of this conceptual framework are also discussed.

Author(s):  
Kuan-Pin Chiang ◽  
Ruby Roy Dholakia ◽  
Stu Westin

The continued success of online shopping will be determined by the degree to which consumers utilize the Internet during their decision making process, mainly the acquisition of product information. This chapter addresses consumers’ goal-directed information search in the online marketplace. To understand consumer search behavior in this unique environment, relevant theoretical perspectives are drawn to provide a conceptual framework that provides an explanation of consumers’ online search behavior. In an environment characterized by human-computer interaction, the framework includes consumers’ choice to search information online and two sets of variables – domain and system (personal) and interruptions and information load (system), affecting information search between and within Web sites. Several implications of this conceptual framework are also discussed.


2015 ◽  
Vol 27 (7) ◽  
pp. 1573-1597 ◽  
Author(s):  
Ángel Herrero ◽  
Héctor San Martín ◽  
José M. Hernández

Purpose – The purpose of this paper is to advance in research on consumer psychology of hospitality, since it investigates how online search behavior of users (particularly, information search and choice) is influenced by the opinions of other people in a new context characterized by the generalized use of Web 2.0 applications. Design/methodology/approach – Empirical research was carried out in the hotel sector in Iberian Peninsula, where two Web 2.0 applications are especially relevant for users: the review Web sites and the hotel interactive Web sites. A qualitative method (in-depth interviews with hotel managers) and a quantitative technique (personal surveys to a sample of 830 users) were used to conduct this research. Findings – The results indicates that the perceived influence on behavior of the user-generated content on these Web 2.0 applications is determined, in both cases, by the value of the information, the credibility of the sources and the degree of similarity between the user and the creators of content. Practical implications – Firms should have an active presence in the review Web sites and the hotel interactive Web sites, and use these platforms for market research and communication. Firms should engage users to post content, support their credibility and facilitate the evaluation of the content generators’ similarity. Originality/value – This paper is the first study in the hospitality literature that develops and empirically tests an integrative model explaining the perceived influence on behavior of user-generated content on Web 2.0 applications.


2008 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Wahyuningsih Wahyuningsih ◽  
Johnny Tanamal

This study investigates customer satisfaction based on a typology of consumer search behavior. The findings demonstrate that the type of consumer as defined by whether and how they search for information (passive, rational-active, and relational-dependent) has different level of satisfaction. Rational-active and relational-dependent consumers are found to be the dominant consumer types who actively search for information before purchasing a product and thus perceive a higher level of satisfaction than do passive consumers. The identification of satisfaction within each type of consumer provides a reason for customers to repurchase the same product, or recommend it to other people. As a result, companies will be able to achieve an increase in profitability. Recommendations for companies and future research directions are presented.


2010 ◽  
Vol 21 (2) ◽  
pp. 26-40 ◽  
Author(s):  
Fiona Fui-Hoon Nah ◽  
Weiyin Hong ◽  
Liqiang Chen ◽  
Hong-Hee Lee

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that people use attribute processing to derive a consideration set before they apply alternative processing to arrive at a final choice in product comparison services.


Author(s):  
Fiona Fui-Hoon Nah ◽  
Weiyin Hong ◽  
Liqiang Chen ◽  
Hong-Hee Lee

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that people use attribute processing to derive a consideration set before they apply alternative processing to arrive at a final choice in product comparison services.


Author(s):  
Kelly J. Clifton ◽  
Filipe Moura

Historically, latent demand—the activities and travel that are desired but unrealized because of constraints—has been examined from the standpoint of understanding the effects of proposed capacity or service improvements on travel demand. Drawing on work from a variety of theoretical perspectives, this paper presents a broader conceptual view of latent demand that provides a useful framework for researching and understanding these unmet needs. This view is important from an equity standpoint, as it provides insights into questions of transport disadvantage, social exclusion, and poverty. The framework presented here is theoretical in nature and untested empirically. This paper aims to promote discussion and ultimately a more developed theory that can inform transportation planning and forecasting. A better definition and quantification of latent (or induced) demand can aid transportation planners in better predicting the effects of future transportation investments and other social, economic, and technological changes.


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