Utilizing the Lead User Method for Promoting Innovation in E-Recruiting

2009 ◽  
pp. 252-274 ◽  
Author(s):  
Elfi Furtmueller ◽  
Celeste Wilderom ◽  
Rolf van Dick
Keyword(s):  
Social Network ◽  
Social Identity ◽  
Service Innovation ◽  
New Product ◽  
Customer Base ◽  
Lead User ◽  
Innovation Project ◽  
Lead Users ◽  
User Groups ◽  
New Product Innovation

In order to maintain their customer base, many e-recruiting firms are in need of developing innovations. The Lead User (LU) Method has been heralded in the new product innovation literature but not yet applied often in e-service settings. Based on an e-recruiting portal, the authors compare new service ideas emerging from interviews with 60 registered applicants to the ideas derived from 15 so-called lead users. Whereas most users offered us social-network features they already know from other platforms, lead users came up with more novel service solutions for different user segments. From both type of users we learned that applicants are more inclined to re-use the same e-recruiting portal if it includes community and social network features for specified user segments, sharing a similar social identity supplementing offline ties. Thus, carefully specifying and treating differentially various user groups at the outset of an e-service innovation project is likely to pay off. This and other practical findings have prompted us to sketch implications for innovating e-recruiting services.

scholarly journals Lead User Analyses for the Development of New Industrial Products

1988 ◽  
Vol 34 (5) ◽  
pp. 569-582 ◽  
Author(s):  
Glen L. Urban ◽  
Eric von Hippel
Keyword(s):  
New Product Development ◽  
Printed Circuit Boards ◽  
Empirical Test ◽  
Rapid Change ◽  
New Product ◽  
Future Research ◽  
Lead User ◽  
User Data ◽  
Lead Users ◽  
Product Concepts

Recently, a “lead user” concept has been proposed for new product development in fields subject to rapid change (von Hippel [von Hippel, E. 1986. Lead users: A source of novel product concepts. Management Sci. 32 791–805.]). In this paper we integrate market research within this lead user methodology and report a test of it in the rapidly evolving field of computer-aided systems for the design of printed circuit boards (PC-CAD). In the test, lead users were successfully identified and proved to have unique and useful data regarding both new product needs and solutions responsive to those needs. New product concepts generated on the basis of lead user data were found to be strongly preferred by a representative sample of PC-CAD users. We discuss strengths and weaknesses of this first empirical test of the lead user methodology, and suggest directions for future research.

INTERMEDIATE SEARCH ELEMENTS AND METHOD COMBINATION IN LEAD-USER SEARCHES

2015 ◽  
Vol 19 (01) ◽  
pp. 1550007 ◽  
Author(s):  
SAMPSA HYYSALO ◽  
PIA HELMINEN ◽  
SAMULI MÄKINEN ◽  
MIKAEL JOHNSON ◽  
JOUNI K. JUNTUNEN ◽  
...  
Keyword(s):  
Service Innovation ◽  
Future Research ◽  
Proof Of Concept ◽  
Search Methods ◽  
Search Effort ◽  
Lead User ◽  
Lead Users ◽  
The Right

Users play an increasingly important role in product and service innovation. Finding the right users can require substantial search effort. Network searches are increasingly popular in searching for rare lead users. In these searches, implicit and inexact referrals have been found to comprise a substantial number of network referrals; numbers as high as 70% of the most important referrals to sought people have been reported. To aid handling such referrals during network searches, we explicate their status as intermediate referral types, and how these referral types relate to known search methods. The constraints set by intermediate referrals could potentially be overcome and their potential be capitalized through more extensive method combination in network searches than has been trialed to date. We proceed to offer a proof of concept for such searches through documenting how we ran them in four realworld searches and chart future research avenues.

scholarly journals Designing for the satisfaction of high-level needs

2014 ◽  
Vol 26 (6) ◽  
pp. 639-649 ◽  
Author(s):  
Petter Stenmark ◽  
Johan Lilja
Keyword(s):  
Customer Satisfaction ◽  
Design Methodology ◽  
Service Innovation ◽  
New Product ◽  
Service Development ◽  
Content Type ◽  
The Creation ◽  
High Level ◽  
Satisfaction Surveys

Purpose – The purpose of this paper is to introduce a methodology that can support the process of understanding and designing for the satisfaction of high-level needs in practice. The satisfaction of high-level needs has seldom been in focus when it comes to customer satisfaction surveys or the process of new product or service development. However, needs do occur on various levels, and the satisfaction of high-level needs actually appears to have the greatest potential for the creation of loyalty among customers and customer satisfaction. The satisfaction of high-level needs has furthermore been pointed out as a strategy for the creation of attractive quality. Design/methodology/approach – The paper is based on literature studies and the application of the Ideation Need Mapping (INM) methodology in a specific case. Findings – The paper presents the INM methodology that could be used for guiding product and service innovation in practice. More specifically, the methodology supports the process of understanding and designing for the satisfaction of high-level needs. Originality/value – This paper aims to contribute to envisioning and demonstrating how the understanding of, and design for, satisfaction of high-level needs can be done in practice.

An integrated social network mining for product-based technology analysis of Apple

2017 ◽  
Vol 117 (10) ◽  
pp. 2417-2430 ◽  
Author(s):  
Juhwan Kim ◽  
Sunghae Jun ◽  
Dong-Sik Jang ◽  
Sangsung Park
Keyword(s):  
Social Network ◽  
Product Development ◽  
New Product ◽  
Development Planning ◽  
Patent Analysis ◽  
Content Type ◽  
Network Mining ◽  
Technology Analysis ◽  
Social Network Mining ◽  
A Company

Purpose Patent contains vast information on developed technologies because of the patent system. So, it is important to analyze patent data for understanding technologies. Most previous studies on patent analysis were focused on the technology itself. Their research results lacked the consideration of products. But the patent analysis based on products is crucial for company because a company grows by sales of competitive products. The purpose of this paper is to propose a novel methodology of patent analysis for product-based technology. This study contributes to the product development strategy of a company. Design/methodology/approach The primary goal for developing technology is to release a new product. So it is important to analyze the technology based on the product. In this study, the authors analyze Apple’s technologies based in iPod, iPhone, and iPad. In addition, the authors propose a new methodology to analyze product-based technology. The authors call this an integrated social network mining (ISNM). In the ISNM, the authors carry out a social network analysis (SNA) according to each product of Apple, and integrate all SNA results of iPod, iPhone, and iPad using the technological keywords. Findings In this case study, the authors analyze Apple’s technologies according to Apple’s innovative products, such as the iPod, iPhone, and iPad. From the ISNM results of Apple’s technology, the authors can find which technological detail is more important in overall structure of Apple’s technologies. Practical implications This study contributes to the management of technology including new product development, technological innovation, and research and development planning. To know the technological relationship between whole technologies based on products can be the source of intensification of technological competitiveness. Originality/value Most of studies on technology analysis were focused on patent technology itself. Though one of their research goals was to develop new product, they had their limits considering the products because they did not use the technology information in the technology analysis. The originality of this research is to use the product information in technology analysis using the proposed ISNM.

scholarly journals Exploring Strategies for Capturing Customer's Tacit Knowledge in Customer Integration Methods

2016 ◽  
Vol 12 (2) ◽  
pp. 1-19 ◽  
Author(s):  
Ulrich Bretschneider ◽  
Shkodran Zogaj
Keyword(s):  
Tacit Knowledge ◽  
New Product Development ◽  
New Product ◽  
Product Knowledge ◽  
Integration Methods ◽  
Customer Integration ◽  
Transfer Processes ◽  
Lead User ◽  
Tacit Knowledge Transfer ◽  
Key Resources

In many instances, customers are seen as one of the key resources for new product development (NPD), as they often have deep product knowledge, either in the form of explcit or tacit knowledge. Firms' NPD departments are highly interested in internalizing these forms of customer knowledge with the help of customer integration methods, such as Ideas Competitions, Lead-User-Workshops etc. However, research analyzing how these methods enable transfer of customer's tacit knowledge – which can hardly be expressed – has been neglected. Thus, scholars are constantly calling for research that focuses on understanding the tacit knowledge transfer processes by means of customer integration methods. This research identifies a total of 15 methods with the help of a systematic literature review. By then systematically analyzing these methods, authors found that six of these methods make use of two major strategies to internalise customer's tacit knowledge: Story Telling-Strategy and Observing Customer Activities-Strategy. The rest of these methods do not allow for capturing customer's tacit knowledge at all. Based on these insights, authors derived valuable implications for NPD practice on how each of these methods can leverage tacit knowledge from customers more efficiently.

scholarly journals New Product Innovation with Multiple Features and Technology Constraints

2002 ◽  
Vol 48 (10) ◽  
pp. 1268-1284 ◽  
Author(s):  
Kathy A. Paulson Gjerde ◽  
Susan A. Slotnick ◽  
Matthew J. Sobel
Keyword(s):  
Product Innovation ◽  
New Product ◽  
Multiple Features ◽  
New Product Innovation
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