Technology and Sharing Economy-Based Business Models for Marketing to Connected Consumers

Author(s):  
Sumesh Singh Dadwal ◽  
Arshad Jamal ◽  
Tim Harris ◽  
Guy Brown ◽  
Siti Raudhah

The new technological innovations are changing the ways businesses are being operated. The sharing economy-based new business models (SEBMs) using technology have many benefits at national, organisational, community, and individual levels. The sharing economy provides a huge potential of creating millions of jobs by leveraging the business sector and providing a new way to producers and consumers to meet each other's needs. To maintain and enhance the use of technology-enabled sharing economy-based models (SEBMs), it is paramount to understand these SEBMs models and the behavior of the market, particularly on how to influence the market's attitude towards using SEBMs. This chapter analyses the new sharing economy-based and technologically-enabled business models and their antecedents.

2017 ◽  
Vol 35 (3) ◽  
pp. 13-33 ◽  
Author(s):  
◽  
Taylor C. Nelms ◽  
Bill Maurer ◽  
Lana Swartz ◽  
Scott Mainwaring

The payments industry – the business of transferring value through public and corporate infrastructures – is undergoing rapid transformation. New business models and regulatory environments disrupt more traditional fee-based strategies, and new entrants seek to displace legacy players by leveraging new mobile platforms and new sources of data. In this increasingly diversified industry landscape, start-ups and established players are attempting to embed payment in ‘social’ experience through novel technologies of accounting for trust. This imagination of the social, however, is being materialized in gated platforms for payment, accounting, and exchange. This paper explores the ambiguous politics of such experiments, specifically those, like Bitcoin or the on-demand sharing economy, that delineate an economic imaginary of ‘just us’ – a closed and closely guarded community of peers operating under the illusion that there are no mediating institutions undergirding that community. This provokes questions about the intersection of payment and publics. Payment innovators’ attenuated understanding of the social may, we suggest, evacuate the nitty-gritty of politics.


2020 ◽  
Vol 17 (06) ◽  
pp. 2050044 ◽  
Author(s):  
Ricarda B. Bouncken ◽  
Yixin Qiu ◽  
Thomas Clauss

The sharing economy gives rise to numerous new business models. A prominent novel one relates to coworking-spaces, where independent individuals and teams share spaces and amenities and engage in social interaction and information exchange. Yet the business models of such spaces are not well known. Our qualitative study identifies four types of business models design of coworking-spaces in China, where coworking-spaces have sharply increased in number and importance. We find four types of coworking-space business model configurations: efficiency-centered business model, user-centered business model, development-centered business model, and platform-centered business model, which exceed the prior conceptualization of business model themes. Especially, the platform-centered business model relates to innovation policy in China, facilitating mini-spatial innovation ecosystems.


2021 ◽  
pp. 146879762110160
Author(s):  
Rosario Navalón-García ◽  
Carmen Mínguez

Like other tourism subsectors, guided tours have been affected by the emergence of the sharing economy. Although this subsector of tourism is not as well known, it constitutes an interesting scenario for studying these new business models and it is also generating debate. This article analyses the uniqueness of the tourist guide services provided through online platforms under the name of free tours. The study includes a bibliographical revision and it is carried out from a qualitative methodology based on a survey conducted among tourist guide professionals and in-depth interviews. The study analyses the point of view of professionals in the guiding sector from 11 European cities subject to common regulations. It aims to determine how they are affected by the free tours as well as to assess their relationship with this new activity, a complex relationship with many controversial elements in terms of labour, tax and organisation. It will be shown that the free tours respond to the trends of contemporary society but are not an expression of the collaborative consumption among equals, but rather an effective marketing strategy.


2018 ◽  
Vol 7 (1) ◽  
pp. 59-71 ◽  
Author(s):  
Agnieszka Szmelter

Generation change contributes to the emergence of new consumer trends, defined by global economy researchers as medium-term trends. One of them is the modification of the existing traditional model of ownership and use of cars. The sharing economy is based on the sharing of resources (e.g. cars) by owners to external entities or individual users. Mobility-as-a-Service has become the answer to new mobility needs. In the future, its development will affect the creation of new business models, both by existing and new market players, not only from the automotive industry but also IT sector, especially its part dealing with the creation of mobile ap-plications. This paper presents MaaS characteristics and the use of this kind of services in mobility in the city.


Author(s):  
Demóstenes Zegarra Rodriguez ◽  
Thais Assis De Souza ◽  
Eduardo Lúcio Lasmar Júnior ◽  
Rodrigo Marçal Gandia ◽  
Joel Yutaka Sugano

2020 ◽  
Vol 6 (3) ◽  
pp. 17-20
Author(s):  
Farxod Tursunov ◽  

The article discusses the role of the digital economy in the development of the country, how it becomes the basis of the economy, new business models and management systems. The opinion of scientistsis analyzed, a definition of a digital enterprise is given


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