The Dark Side of Brand-Fan Relationships

2020 ◽  
pp. 441-459
Author(s):  
Margo Buchanan-Oliver ◽  
Hope Jensen Schau ◽  
Alexander Schau
Keyword(s):  
Brand Extension ◽  
Dark Side ◽  
Global Media ◽  
Brand Relationships ◽  
Female Consumers ◽  
Fifty Shades Of Grey

Global media brand Twilight and its fan-created brand extension, Fifty Shades, speak to female consumers who enter into fantastic and corporeal relationships with their market manifestations (books, films, soundtracks, merchandising, and consumption communities). Twilight's narrative encompasses the psychological power and socio-cultural allure of the ‘monstrous' vampire myth, enabling a spectrum of relational positions from devoted fans to addictive, compulsive, and transgressive behaviors. Fifty Shades as an iterative narrative embeds the plot and characters of Twilight into the ‘monstrous' context of the BDSM underworld. This chapter unpacks consumers' relational positions to Twilight and Fifty Shades of Grey. The authors discuss tensions and paradoxes which underpin female consumption of these powerful brands. The chapter demonstrates disturbing dimensions of consumer-brand relationships which impact not only the imaginative lives but the physical lives of fans.

Brand Pathologies

2019 ◽  
pp. 1052-1067
Author(s):  
Margo Buchanan-Oliver ◽  
Hope Jensen Schau
Keyword(s):  
Obsessive Compulsive ◽  
Brand Relationships ◽  
Female Consumers ◽  
Brand Relationship ◽  
Current Thinking ◽  
The Subject

The Twilight media brand is a global consumption phenomenon which speaks to female consumers who enter into fantastic and corporeal relationships with its market manifestations (books, films, merchandising, and consumption communities). Twilight's brand narrative reifies the psychological power and socio-cultural allure of the ‘monstrous' vampire myth, and enables a spectrum of relational exposure from ‘Twi-hard' (devoted Twilight fan) fandom to addictive and obsessive, compulsive, and transgressive behaviors. The consumer's relational exposure to this brand is the subject of this study. The authors discuss the tensions and paradoxes which underpin female consumption of this powerful brand. They also demonstrate disturbing dimensions to the construction of consumer-brand relationships (Fournier, 1998) which impact on not only the imaginative life but the physical lives of the Twilight fans. In so doing they extend current thinking on the spectrum of fan behaviors, and comment on ideological dimensions to the construction of fan-brand relationship.

Brand Pathologies

2018 ◽  
pp. 185-200 ◽  
Author(s):  
Margo Buchanan-Oliver ◽  
Hope Jensen Schau
Keyword(s):  
Obsessive Compulsive ◽  
Brand Relationships ◽  
Female Consumers ◽  
Brand Relationship ◽  
Current Thinking ◽  
The Subject

The Twilight media brand is a global consumption phenomenon which speaks to female consumers who enter into fantastic and corporeal relationships with its market manifestations (books, films, merchandising, and consumption communities). Twilight's brand narrative reifies the psychological power and socio-cultural allure of the ‘monstrous' vampire myth, and enables a spectrum of relational exposure from ‘Twi-hard' (devoted Twilight fan) fandom to addictive and obsessive, compulsive, and transgressive behaviors. The consumer's relational exposure to this brand is the subject of this study. The authors discuss the tensions and paradoxes which underpin female consumption of this powerful brand. They also demonstrate disturbing dimensions to the construction of consumer-brand relationships (Fournier, 1998) which impact on not only the imaginative life but the physical lives of the Twilight fans. In so doing they extend current thinking on the spectrum of fan behaviors, and comment on ideological dimensions to the construction of fan-brand relationship.

Infrastructures for media ‘extension’: licensing trade expos and the production of media distribution

2021 ◽  
pp. 016344372110370
Author(s):  
Dario Lolli
Keyword(s):  
Participant Observation ◽  
Brand Extension ◽  
Global Media ◽  
Technical Standards ◽  
Media Distribution ◽  
Data Objects ◽  
Economic Assets

This article focuses on licensing – the practise of brand ‘extension’ – to investigate global media distribution as it contingently emerges from the infrastructural spaces of professional trade events. Licensing expos are not only aesthetic, legal and financial compounds that ‘produce’ media distribution by coordinating the exchange of economic assets and the provision of adaptations, ancillary goods and ‘scripted experiences’ for global blockbuster films and media franchises. They are also sites where diffuse forms of power circulate within and against the bodies of their attendees through assemblages of data, objects, architectures and repeatable technical standards. Through multi-sited participant observation at these affective infrastructures, the paper argues that the production of media distribution is inseparable from the production of subjectivities – of the professionals that make these events as well as the active audiences whose behaviours they aim at envisioning, preempting and shaping.

Analysis of 2D and 3D defects associated with precipitation of Cu in silicon

1991 ◽  
Vol 49 ◽  
pp. 870-871
Author(s):  
P.M. Rice ◽  
MJ. Kim ◽  
R.W. Carpenter
Keyword(s):  
Colony Growth ◽  
Dark Field ◽  
Dark Side ◽  
Silicide Phase ◽  
Strain Fields ◽  
Near Surface ◽  
Unknown Composition ◽  
Secondary Precipitates ◽  
20 Nm ◽  
2D And 3D

Extrinsic gettering of Cu on near-surface dislocations in Si has been the topic of recent investigation. It was shown that the Cu precipitated hetergeneously on dislocations as Cu silicide along with voids, and also with a secondary planar precipitate of unknown composition. Here we report the results of investigations of the sense of the strain fields about the large (~100 nm) silicide precipitates, and further analysis of the small (~10-20 nm) planar precipitates.Numerous dark field images were analyzed in accordance with Ashby and Brown's criteria for determining the sense of the strain fields about precipitates. While the situation is complicated by the presence of dislocations and secondary precipitates, micrographs like those shown in Fig. 1(a) and 1(b) tend to show anomalously wide strain fields with the dark side on the side of negative g, indicating the strain fields about the silicide precipitates are vacancy in nature. This is in conflict with information reported on the η'' phase (the Cu silicide phase presumed to precipitate within the bulk) whose interstitial strain field is considered responsible for the interstitial Si atoms which cause the bounding dislocation to expand during star colony growth.

The Dark Side of Sweet Dreams

2006 ◽  
Vol 40 (12) ◽  
pp. 30
Author(s):  
BARBARA J. HOWARD
Keyword(s):  
Dark Side
Sign in / Sign up

Export Citation Format

Share Document