A Study of Genderlect features in "Fifty Shades of Grey" by E L James

Gendered language not only focuses on what is said but also includes how to express that thought. This paper attempts to investigate the differences between the speech style of men and women. Data of ten passages have been collected from the novel "Fifty Shades of Grey" by E L James and analyzed qualitatively by using Deborah Tannen's Difference approach. The results of this study show that there are notable differences that distinguish men's communication pattern from women because of different established norms and culture of that society. Moreover, this study can be helpful to bridge the communication gulf between the two genders. Furthermore, this study can reveal to maintain a healthy atmosphere and raises awareness in society by understanding their different style of utterances. In addition, it also proves very helpful for the language teachers teaching to teach the learners according to their culture.

The Dark Side of Brand-Fan Relationships

Global media brand Twilight and its fan-created brand extension, Fifty Shades, speak to female consumers who enter into fantastic and corporeal relationships with their market manifestations (books, films, soundtracks, merchandising, and consumption communities). Twilight's narrative encompasses the psychological power and socio-cultural allure of the ‘monstrous' vampire myth, enabling a spectrum of relational positions from devoted fans to addictive, compulsive, and transgressive behaviors. Fifty Shades as an iterative narrative embeds the plot and characters of Twilight into the ‘monstrous' context of the BDSM underworld. This chapter unpacks consumers' relational positions to Twilight and Fifty Shades of Grey. The authors discuss tensions and paradoxes which underpin female consumption of these powerful brands. The chapter demonstrates disturbing dimensions of consumer-brand relationships which impact not only the imaginative lives but the physical lives of fans.