scholarly journals Price Tactics For A Turbulent Environment: A Complexity Theory View

2014 ◽  
Vol 14 (1) ◽  
pp. 123
Author(s):  
Roger B. Mason
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Business Performance ◽  
External Environment ◽  
Case Method ◽  
Turbulent Environments ◽  
Complex Adaptive ◽  
Price Tactics ◽  
Depth Interviews

This paper proposes that pricing tactics are influenced by the nature of the external environment. It illustrates the pricing tactics suggested for a turbulent, versus a stable, environment, when viewed through a complexity theory lens. A qualitative, case method, using depth interviews, investigated the pricing tactics in four firms to identify the tactics adopted in more successful, versus less successful, firms in turbulent versus stable environments. The results partially confirmed that the use of destabilizing pricing tactics can be helpful in a turbulent market, while stabilizing tactics can be helpful in a stable market. However, the effect of such tactics on business performance was not clear. These findings will benefit marketers by emphasizing a new way to consider future pricing activities. How this approach can assist marketers, and suggestions for further research, are provided. Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in turbulent environments is necessary but has not been widely researched. Therefore, this paper can be seen as a foundation for research using complexity theory to better understand pricing tactics in turbulent environments.

scholarly journals Distribution tactics for success in turbulent versus stable environments: A complexity theory approach

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
Roger Bruce Mason
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
External Environment ◽  
Marketing Mix ◽  
Customer Relationships ◽  
Case Method ◽  
Theory Approach ◽  
Complex Adaptive ◽  
Depth Interviews

This article proposes that the external environment influences the choice of distribution tactics. Since businesses and markets are complex adaptive systems, using complexity theory to understand such environments is necessary, but it has not been widely researched. A qualitative case method using in-depth interviews investigated four successful, versus less successful, companies in turbulent versus stable environments. The results tentatively confirmed that the more successful company, in a turbulent market, sees distribution activities as less important than other aspects of the marketing mix, but uses them to stabilise customer relationships and to maintain distribution processes. These findings can benefit marketers by emphasising a new way to consider place activities. How marketers can be assisted, and suggestions for further research, are provided.

scholarly journals A marketing mix model for a complex and turbulent environment

2007 ◽  
Vol 7 (1) ◽  
Author(s):  
R. B. Mason ◽  
G Staude
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Marketing Mix ◽  
Marketing Tactics ◽  
Turbulent Environment ◽  
Turbulent Environments ◽  
Business Environments ◽  
Complex Adaptive ◽  
Marketing Activities

Purpose: This paper is based on the proposition that the choice of marketing tactics is determined, or at least significantly influenced, by the nature of the company’s external environment. It aims to illustrate the type of marketing mix tactics that are suggested for a complex and turbulent environment when marketing and the environment are viewed through a chaos and complexity theory lens. Design/Methodology/Approach: Since chaos and complexity theories are proposed as a good means of understanding the dynamics of complex and turbulent markets, a comprehensive review and analysis of literature on the marketing mix and marketing tactics from a chaos and complexity viewpoint was conducted. From this literature review, a marketing mix model was conceptualised.Findings: A marketing mix model considered appropriate for success in complex and turbulent environments was developed. In such environments, the literature suggests destabilising marketing activities are more effective, whereas stabilising type activities are more effective in simple, stable environments. Therefore the model proposes predominantly destabilising type tactics as appropriate for a complex and turbulent environment such as is currently being experienced in South Africa. Implications: This paper is of benefit to marketers by emphasising a new way to consider the future marketing activities of their companies. How this model can assist marketers and suggestions for research to develop and apply this model are provided. It is hoped that the model suggested will form the basis of empirical research to test its applicability in the turbulent South African environment. Originality/Value: Since businesses and markets are complex adaptive systems, using complexity theory to understand how to cope in complex, turbulent environments is necessary, but has not been widely researched. In fact, most chaos and complexity theory work in marketing has concentrated on marketing strategy, with little emphasis on individual tactics and even less on the marketing mix as a whole. Therefore, this paper can be viewed as an important foundation for a new stream of research using chaos and complexity theory to better understand marketing mixes and the choice of marketing tactics for complex and turbulent business environments.

Utilizing Complexity Theory and Complex Adaptive Systems in Global Business

2020 ◽  
pp. 474-500
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Business Performance ◽  
Strategic Plan ◽  
Sustainable Competitive Advantage ◽  
Global Business ◽  
Complex Adaptive

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.

Utilizing Complexity Theory and Complex Adaptive Systems in Global Business

2016 ◽  
pp. 235-260 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Competitive Advantage ◽  
Organizational Performance ◽  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Business Performance ◽  
Strategic Plan ◽  
Sustainable Competitive Advantage ◽  
Global Business ◽  
Complex Adaptive

This chapter aims to utilize complexity theory and complex adaptive systems in global business, thus describing the theoretical and practical overview of complexity theory, the application of complex adaptive systems, and the significance of complexity theory and complex adaptive systems in global business. The utilization of complexity theory and complex adaptive systems is vital for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and acquire routine success in global business. Thus, it is essential for modern organizations to utilize complexity theory and complex adaptive systems, create a strategic plan to investigate their dynamic promotions, and instantly respond to the needs of customers. The chapter argues that utilizing complexity theory and complex adaptive systems has the potential to improve organizational performance and gain sustainable competitive advantage in global business.

Positioning Against Other Theories

2010 ◽  
pp. 135-161
Author(s):  
Lars Taxén
Keyword(s):  
Strategic Management ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Research Area ◽  
Organizational Research ◽  
Complex Systems Theory ◽  
Turbulent Environments ◽  
Starting Point ◽  
Complex Adaptive

Complex systems theory (e.g. Bar-Yam, 1997) is a rich and vital research area that has a huge potential for organizational research (Lewin, 1999). In particular, the study of complex adaptive systems (CASs) provides many insightful results concerning the adaptability and strategic management of organizations in turbulent environments (ibid). In the following, I will take this characterization of CASs as a starting point for exploring possible connections between CAS and ADT. This is done against the background of the previously reported complexity inherent in both telecom systems and projects developing these systems.

Price discovery by the market's mind: an investor's perspective on numerical archetypes

2013 ◽  
Vol 5 (2) ◽  
pp. 140-153
Author(s):  
Patrick Schotanus
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Intelligent Agents ◽  
Adaptive Systems ◽  
Price Discovery ◽  
Adaptive System ◽  
Complex Adaptive System ◽  
Modern Society ◽  
Necessary Condition ◽  
Complex Adaptive

The aim of this paper is to contribute to Jung's later work, with a particular focus on the numerical archetypes viewed from an investor's perspective. It attempts to achieve this via a three-pronged approach. First, placing complex psychology in the framework of complexity theory allows a robust acknowledgement and treatment of ‘elusive’ macroscopic properties, i.e. archetypal dynamics, involved in the ordering of a mind as a complex adaptive system. Second, modern insights in number sense (the direct intuition of what numbers mean) provide neuroscientific support for numerical archetypes and clarify their primacy. Third, this paper points to the empirical relevance of numerical archetypes in price discovery, the self-organizing principle of the capital markets (which allocate resources in modern society). The resulting proposition is that the (collective) mind's unconscious and conscious forces can be considered as ‘intelligent’ agents. The competition between these two domains provides the necessary condition to endogenously generate innovative outcomes, the essential capability of complex adaptive systems. According to this view producing such adaptive novelty is achieved in the form of intuitive insights and imagination, which result in a vast array of symbols, e.g. prices in the case of the market's mind.

scholarly journals Marketing Communications and Environmental Turbulence: A Complexity Theory View

2014 ◽  
Vol 6 (4) ◽  
pp. 279-290
Author(s):  
Roger B. Mason
Keyword(s):  
Complexity Theory ◽  
External Environment ◽  
Environmental Turbulence ◽  
Marketing Communications ◽  
Case Method ◽  
Depth Interviews ◽  
Theory View

This paper investigates how the choice of different marketing communications activities is influenced by the nature of the company’s external environment, when viewing the environment through a complexity theory lens. A qualitative, case method, using depth interviews, investigated the marketing communications activities in four companies in order to identify the promotional activities adopted in more successful firms in turbulent and stable environments. The results showed that the more successful company, in a turbulent market, subtly uses some destabilizing promotional activities but also makes use of some stabilizing promotional activities. This paper is of benefit by emphasizing a new way to consider promotional activities in companies.

scholarly journals Preconditions for Emergence of Lithuanian Clusters: from Informal Cooperation to Its Legitimation

2017 ◽  
Vol 77 (1) ◽  
pp. 37-56 ◽  
Author(s):  
Kristina Grumadaitė ◽  
Giedrius Jucevičius
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Change Agents ◽  
New Order ◽  
Industrial Systems ◽  
Complex Adaptive ◽  
The Creation ◽  
Self Organisation ◽  
Informal Cooperation

Abstract This paper reveals preconditions for the emergence of clusters as self-organisation based industrial systems in a context, in which cooperation traditions are insufficiently developed. These preconditions reflect the principles of the emergence of self-organising complex adaptive systems that are analysed in the complexity theory. Those principles are based on the initiation of non-equilibrium and its purposeful direction into the creation of a new order. This paper highlights the main external and internal tensions that influence informal or formal clustering of enterprises, while various change agents perform different roles making self-organising processes to occur.

scholarly journals Understanding health professional role integration in complex adaptive systems A multiple-case study of Physician Assistants in Ontario, Canada

2019 ◽  
Author(s):  
Kristen Burrows ◽  
Julia Abelson ◽  
Patricia Miller ◽  
Mitch Levine ◽  
Meredith Vanstone
Keyword(s):  
Complexity Theory ◽  
Complex Adaptive Systems ◽  
Adaptive Systems ◽  
Healthcare Providers ◽  
Physician Assistants ◽  
Role Integration ◽  
Complex Adaptive ◽  
Multiple Case

Abstract Background To meet the complex needs of healthcare delivery, the Ministry of Health and Long Term Care (MOHLTC) introduced Physician Assistants (PAs) into the Ontario health care system in 2006 to help increase access to care, decrease wait times, and improve continuity of care. Integration of new health professional roles is often stymied by role resistance and funding barriers. The characterization of healthcare organizations as complex adaptive systems (CAS) may offer insight into the relationships and interactions that optimize and restrict successful PA integration. The aim of this study is to explore the integration of PAs across multiple case settings and to understand the role of PAs within complex adaptive systems.Methods An exploratory, multiple-case study was used to examine PA role integration in four settings: family medicine, emergency, general surgery, and inpatient medicine. Interviews were conducted with 46 healthcare providers and administrators across 13 hospitals and 6 family medicine clinics in Ontario, Canada. Analysis was conducted in three phases: inductive thematic analysis within each of the four cases; a cross-case thematic analysis; and a broader exploration of cross-case patterns pertaining to specific complexity theory principles of interest.Results Support for PA contributions across various health care settings, the importance of role awareness, supervisory relationship attributes, and role vulnerability (in relation to sustainability and funding) are interconnected and dynamic in hospital and community settings. Findings represent the experiences of PAs and other healthcare providers, and demonstrate how the PA’s willingness to work and ability to build relationships within existing health systems allows for the establishment of interprofessional, collaborative, and person-centered care. As a self-organizing agent in complex adaptive systems (i.e. health organizations), PA role exploration revealed patterns of team behavior, non-linear interconnections, open relationships, dynamic systems, and the legacy of role implementation as defined by complexity theory.Conclusions By exploring the role of PAs across multiple sites, the complexity theory lens concurrently fosters an awareness of emerging patterns, relationships and non-linear interactions within the defined context of the Ontario healthcare system. By establishing collaborative, interprofessional care models in community and hospital settings, PAs are making a significant contribution to Ontario healthcare settings.

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