Design of a Strategic Knowledge Management Model to Evaluate Sales Growth in SMEs

Author(s):  
Leonardo Bermon-Angarita ◽  
Lyda Jovanna Rueda-Caicedo

Knowledge management has allowed sharing and managing the intangible assets of organizations. However, in the majority of SMEs the absence of this discipline is noted, because knowledge is not considered an asset, since extensive resources are required for its proper management. The purpose of this paper is to design a knowledge management model in the marketing area of an SME, including variables that come from two profiles: the managerial and the selling area. This study was conducted in a simulation of one thousand surveys applied to SME managers. The results allowed to identify the importance that knowledge management generates in the marketing area, through the management of intellectual capital in its dimensions: human capital, relational capital and structural capital. The model that was obtained based on the simulation shows the relevance of organizational learning in competitiveness, generating an increase in sales. One of the main implications of this research is to evaluate the intellectual capacity, and to determine if it is necessary to invest in it or not.

2018 ◽  
Vol 22 (3) ◽  
pp. 621-648 ◽  
Author(s):  
Slaðana Cabrilo ◽  
Sven Dahms

Purpose The purpose of this paper is to explore the moderation effect of strategic knowledge management (SKM) on the relationship between three components of intellectual capital (IC) and firm innovation and market performance. The authors argue that specific combinations of IC components and SKM activities can lead to higher innovation and market performance. It is also trying to assist companies to capitalize on both their IC and SKM. Design/methodology/approach Survey data have been collected from 101 Serbian companies, and these have been analyzed by using structural equation modelling (SEM) and fuzzy set qualitative comparative analysis (fsQCA) techniques. Findings The SEM results show that structural capital and relational capital have a direct effect on innovation performance. Although, there is no significant direct effect of human capital on innovation performance, the relationship becomes significant when moderated by SKM. The effects of human and structural capital on innovation performance are negatively moderated by SKM activities, while SKM positively moderates the effect of relational capital on innovation performance, but remained insignificant. Moreover, the insights from fsQCA show a clear pattern of equifinality, in that there are multiple combinations of static and dynamic conditions that can lead to higher innovation and market performance. Originality/value Two separate research fields of “static” IC and “dynamic” knowledge management have been combined in one integrated framework. From a methodological perspective, symmetric and asymmetric statistical tools have been combined to better understand contingency and interactions. This approach contributes to the literature and potentially offers a better understanding of how static intangible assets should be enabled by dynamic knowledge-based managerial activities to achieve high performance. The paper demonstrates that SKM capability matters with only a specific constellation of IC resources and therefore suggests a novel explanation for performance variances.


2009 ◽  
Vol 08 (01) ◽  
pp. 67-77
Author(s):  
R. C. R. Miranda

This is a step forward in researching about Strategic Knowledge Management — SKM. Firstly, an overview of SKM is presented and indicating the three integrative models: conceptual model, mathematical model and systemic model. After that, the SKM math model is deeply described in order to establish a framework to the study. The research objective was to evaluate conditions to implement SKM in Brazilian corporations. Thus, a methodology of four steps was applied: formulating a questionnaire, considering variables related to systemic factors — cognition, technology, organisational culture, managerial style and context — developing a Math Model Software, that was used to collect data and consolidating results by using a MS Excel; preparing a team of researches that comprised 29 students of the Intelligence Competitive MBA in the Universidade de Brasília. The research considered 15 companies in Brazil, mostly public ones, and 56 strategists and decision makers were heard. Results revealed that the conditions are unfavorable to implement SKM model and improvement actions on systemic factors are considerably required.


2016 ◽  
Vol 21 (1) ◽  
pp. 375 ◽  
Author(s):  
Carlos Henrique Cotta Natale ◽  
Jorge Tadeu Ramos Neves ◽  
Rodrigo Baroni Carvalho

<p><strong>Introdução:</strong> A partir da aplicação de um modelo de maturidade em Gestão do Conhecimento (GC), uma empresa pode ser capaz de identificar práticas de GC que podem ser melhoradas e, ou, implantadas.</p><p><strong>Objetivo:</strong> O objetivo é identificar a percepção dos gestores em relação à maturidade das práticas de gestão do conhecimento em uma grande empresa de construção civil.</p><p><strong>Metodologia:</strong> Trata-se de uma pesquisa descritiva qualitativa conduzida em duas etapas com o grupo dos 15 principais gestores (alta administração) por meio de uma entrevista e questionário semiestruturado (100 questões e 6 níveis) lastreado no modelo de maturidade <em>Strategic Knowledge Management Maturity Model</em> (KRUGER; SNYMAN, 2007) </p><p><strong>Resultados:</strong> Constatou-se que a empresa está no estágio inicial de GC. O modelo S-KMMM permitiu identificar iniciativas departamentais isoladas e processos de GC que podem ser implantados e, ou, aprimorados.</p><strong>Conclusões:</strong> Observou-se que a aplicação do modelo de maturidade em gestão do conhecimento foi útil para que os gestores da empresa reconhecessem que as práticas de GC correntes são realizadas de maneira isolada, intuitiva e informal. A aplicação do modelo S-KMMM se mostrou válida para avaliação sistemática e alinhamento estratégico das iniciativas organizacionais de GC.


Author(s):  
Kijpokin Kasemsap

This chapter describes the concept of strategic human resource management (SHRM), the concept of electronic human resource management (e-HRM), the importance of SHRM in modern organizations, and the current trends of organizational learning and knowledge management (KM) in modern organizations. SHRM is the strategic practice of attracting, developing, rewarding, and retaining employees with the important goal of increasing various benefits to both employees as individuals and organization as a whole. SHRM strategically utilizes organizational resources and talent within HR functions to make organizations more effective in the modern workforce. Organizational learning and KM allow for organizational employees to share knowledge and learn exactly what is relevant to their specific tasks toward encouraging human capital and knowledge creation. The chapter argues that promoting SHRM, organizational learning, and KM has the potential to enhance organizational performance and achieve strategic goals in modern organizations.


2016 ◽  
Vol 8 (4-2) ◽  
Author(s):  
Muhamad Nizam Jali ◽  
Zakaria Abas ◽  
Ahmad Shabudin Ariffin

The current knowledge-innovation led economy requires a new paradigm of innovation to address critical issues, among others, namely: poor social health, poor living conditions, poor education systems, public income inequality, massive unemployment, poor economic growth and lack of new technological advances. Thus this paper explores the concept of social innovation in the context of strategic knowledge management processes.  This paper suggested that social innovation is an outstanding solution in addressing social, economic and technological issues highlighted above, because the outcome of social innovation encompasses social, economic and technological payoffs concurrently. Strategic knowledge management processes, creates superior knowledge resource that is regarded as a new and novel solution that can be embedded into products, processes and services which in turn leads to the outcome of improving the quality of people’s life, stimulate economic growth and enhance technological advances i.e. social innovation. The old paradigm of innovation that refers to technological innovation is seen inadequate and obsolete in dealing with aforesaid social, economic and technological issues because it is very much focused and centred in fulfilling private needs. Therefore, social innovation and strategic knowledge management processes must be seriously considered by the policy makers, private sectors and also public institutions given the massive contribution that it might bring forward to many nations’ core aspirations.  


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