Pengembangan dan Sosialisasi Aplikasi E-Commers Parea di KUBE Sekar Muria Hadipolo Kudus

Hadipolo Village is one of the villages in Jekulo District, Kudus Regency. In this village there are several bitter melon farmers who process it into snacks that are nutritious and very beneficial for health. So far, the marketing process for bitter melon chips is still done traditionally so that sales of bitter gourd chips are not optimal in quantity and the range of promotions is still limited around the city of Kudus, although there are some requests from outside the city but the numbers are still large. still a little because of lack of promotion. The purpose of this community service is to develop and socialize e-commerce applications which are expected to help and increase the income and welfare of the bitter melon chip craftsmen in Hadipolo Village. With a specific target in the use of Pare e-commerce, namely increasing the marketing quantity of bitter gourd chips by expanding the marketing area by promoting the results of bitter melon chips through e-commerce so that they can reach a wider market. Pare e-commerce is an e-commerce used by Kube Pare chips in developing and marketing products from Pare chips. The way this system works is by conducting online buying and selling transactions, so that the marketing area is also wider. Abstrak Desa Hadipolo merupakan salah satu desa yang berada di Kecamatan Jekulo Kabupaten Kudus. Di desa ini terdapat beberapa petani pare yang mengolahnya menjadi makanan ringan yang berkhasiat dan sangat bermanfaat bagi kesehatan. Selama ini proses pemasaran keripik pare masih dilakukan secara tradisional sehingga penjualan keripik pare secara kuantitas belum maksimal dan jangkauan promosi masih terbatas di sekitar kota Kudus, walaupun ada beberapa permintaan dari luar kota namun jumlahnya masih banyak. masih sedikit karena kurang promosi. Tujuan dari pengabdian masyarakat ini adalah untuk pengembangan dan sosialisasi aplikasi e-commerce yang diharapkan dapat membantu dan meningkatkan pendapatan, kesejahteraan para pengrajin keripik pare di Desa Hadipolo. Dengan target khusus dalam penggunaan e-commerce Parea yaitu meningkatkan kuantitas pemasaran keripik pare dengan memperluas wilayah pemasaran dengan mempromosikan hasil keripik pare melalui e-commerce sehingga dapat menjangkau pasar yang lebih luas. E-commerce Parea merupakan e-commerce yang digunakan Kube keripik pare dalam mengembangkan dan memasarkan produk dari keripik Pare tersebut. Cara kerjanya dari sistem tersebut adalah dengan melakukan transaksi jual beli secara online, agar wilayah pemasaran juga semakin luas.

NILAI TAMBAH DAN STRATEGI PENGEMBANGAN PRODUK PADA AGRONDUSTRI KOPI BUBUK CAP GUNUNG DI KABUPATEN WAY KANAN

This study aims to analyze and calculate the added value of Cap Gunung coffee powder agro-industry, and arrange the development strategy of Cap Gunung coffee powder agro-industry products. The method that used in this research is a case study. Therefore, the analytical method that used is the Hayami Method and Strength, Weakness, Opportunity, Threats (SWOT) Analysis. Based on the calculation of the value added is Rp13,386/kg with a value added ratio is 32.81 percent. Furthermore, results of the SWOT analysis show that the values of internal and external factors are 78.8 and 64.9. This value indicate that the Cap Gunung coffee powder agro-industry in quadrant I, or in the Strength-Opportunity (SO) strategy. The priority strategy that can be implemented is to expand the marketing area, increase production output, and develop businesses by utilizing their strengths.Keywords: added value, development strategy, hayami method, SWOT analysis

The strategy of business model development in mushroom agroindustry

In general, mushroom business centers spread over the city and regency of Malang have been growing since 2010. These businesses can produce various processed products that are increasingly popular in both local and global markets. To increase business competitiveness, it needs to implement strategic management. This study aims to identify an alternative strategy used to develop the business model of the mushroom agroindustry. The objects of research are 19 mushrooms Small and Medium Enterprises (SMEs) in Malang. This study uses the Business Model Canvas (BMC) approach and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis to identify the agroindustry conditions, as well as the Analytical Hierarchy Process (AHP) method to determine alternative priorities for business development. Through the combination of SWOT-AHP, the proposed strategies of business development are (1) Weakness-Opportunity (WO) strategy (intensive product marketing through social media); (2) Strength-Opportunity (SO) strategy (development and improvement of product quality to expand the marketing area); (3) Weakness-Threat (WT) strategy (evaluation and improvement of the quality of the partnership relationship to increase partner loyalty); and (4) Strength-Threat (ST) strategy (increased promotion and development of services to face the other food product competitors). BMC development is carried out by adding SO strategy on the value propositions element, the ST and WO strategy on the channel’s element, and the WT strategy on the key partnership element.

An exploratory study of theories of green marketing and its practices

One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental marketing" appear frequently in the popular press. Many governments around the world have also become so concerned about green marketing activities. Attention was drawn to the subject in late1970’s when the American Marketing Association organized a workshop on Ecological Marketing in 1975. Green Marketing has been an important academic research topic since its inception. But at the same time one of the biggest problems with the green marketing area is that there has been little attempt to academically examine environmental or green marketing. Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. The aim of the study was to explore research and real-life examples of green marketing that may help in future empirical research. This paper attempts to examine the concept and evolution of green marketing, identify what makes marketing green. An attempt has also been made to discuss some examples of green marketing practices in Indian context and ascertain the ways to improve consumer appeal for environmentally preferable products through different marketing strategies.

Efisiensi Pemasaran Cabai Rawit Hiyung Di Kecamatan Tapin Tengah Kabupaten Tapin-Kalimantan Selatan

The purpose of this study is to determine the marketing of Hiyung cayenne pepper, calculate the share price, cost, margin, and profit earned by producers/farmers and each marketing agency, and examine the level of marketing efficiency of Hiyung cayenne pepper. This study took place in the Tapin Tengah Subdistrict of the Tapin Regency of South Kalimantan Province. The Snowball Sampling approach was used to pick merchant responses. Primary and secondary data are both required. The findings revealed that Hiyung's cayenne pepper marketing channel is divided into two sections: Channel IA (Farmers – Collector Traders – Retailers at the Keraton Market – Consumers), Channel B (Farmers – Collecting Traders – Retailers at Binuang Market – Consumers), and Channel II (Farmers at the Binuang Market – Consumers). - Wholesalers – Collecting Merchants). The greatest marketing cost is Rp. 2,834,39/kg in channel II, and the lowest cost is Rp. 1,967,80 in channel IA with the marketing area in the Keraton market. In channel II, the highest margin is Rp.13,500,00./kg. Meanwhile, the smallest margin, Rp. 4,000.00/kg, is found in channel IA at the Keraton Market Retailer level. The highest marketing profit in channel II is Rp. 17,678.00/kg, whereas the highest profit is Rp. 7,999,46 in channel IA in the Keraton Market area. Channel IA Pasar Keraton has the highest percentage of farmers at 77.44 percent, while channel II has the lowest percentage of farmers at 62.59 percent. The largest profit share for wholesalers is 37.00 percent in channel II, while the lowest is 22.56 percent in channel 1 in the Keraton Market region. The most efficient marketing channel is channel IA, which serves the Keraton market. Its economic efficiency is superior to that of channels IB and II, and its technical efficiency is superior to that of the Keraton market. This translates to lower distribution costs and more acceptability by major institutions.

Customer perspective on dynamic marketing capability in international hotels of Indonesia during Covid-19: Confirmatory factor analysis

The objective of this study was to validate three independent variables, namely market sensing, learning, targeting and positioning, as to dimensions of dynamic marketing capability (DMC). By developing a theoretical framework, this study demonstrates the importance of three dimensions of DMC. This study collected 530 valid samples through an online questionnaire survey in major cities in Indonesia. Respondents are Indonesian citizens aged over 15 years who have stayed at three to five-star international hotels in Indonesia during the Covid-19 period in 2020. This study used a combination of Smart-PLS and SPSS to examine the outer model and inner model. The outcome of this study demonstrated that market sensing had a significant effect on DMC. Then, market learning also had a significant effect on DMC. Next, market targeting and positioning had a significant effect on DMC from the perspective of the customer in international hotels in Indonesia. The outcome of this study is to support the development of a conceptual framework and conduct an empirical evaluation of the relationship between market sensing, market learning, market targeting and positioning, which are DMC dimensions in global marketing. In general, this study contributes to the international hotel industry in developing the marketing area in the context of DMC.

PERLUASAN AREAL PEMASARAN MINUMAN INSTAN VITEPLUS PRODUKSI UD MAJU JAYA SUMENEP

<p><strong><em>Abstract.</em></strong> <em>P</em><em>a</em><em>rtners in PKM activities is UD Maju Jaya with the product soursop leaf instans drink called viteplus. Viteplus is a instan drink from powder product made from sugar which is formulated with soursop leaf exstract and traditional herbal ingredients. In </em><em> </em><em>running a business, partners have been able to increase production capacity. Increasing production capacity also needs to be supported by increased marketing so that businesses can continue to run and be profitable. Through PKM activities, the team provides assistance to partners in solving problems faced, namely increasing marketing. Marketing increase is measured based on the product marketing area. Activities carried out as an effort to provide solutions to partners, namely training, mentoring and monitoring. The results of PKM activities indicate an increase in the product marketing area of&gt; 50%, where before the activity the product was only marketed in 3 districts and after PKM activities increased the marketing area to 5 districts, namely Gapura, Sumenep City District, Bluto, Ganding and Guluk - Guluk.</em></p><p> </p><p><strong>Abstrak.</strong> Mitra dalam kegiatan PKM adalah UD Maju Jaya denga n produk minuman instan daun sirsak dengan nama produk viteplus. Viteplus merupakan produk yang minuman dalam bentuk bubuk yang terbuat dari gula pasir yang diformulasi dengan sari daun sirsak dan bahan jamu tradisional. Dalam menjalankan usaha, mitra telah mampu mennigkatkan kapasitas produksi. Peningkatan kapasitas produksi perlu didukung juga oleh peningkatan pemasaran agar usaha dapat terus berjalan dan profitable. Melalui kegiatan PKM tim melakukan pendampingan terhadap mitra dalam menyelesaikan permsalahan yang dihadapi yaitu peningkatan pemasaran. Peningkatan peasaran diukur berdasarkan areal pemasaran produk. Kegiatan yang dilakukan sebagai upaya memberikan solusi terhadap mitra yaitu pelatihan, pendampingan dan monitoring. Hasil kegiatan PKM menunjukkan adanya peningkatan areal pemasaran produk &gt;50%, dimana sebelum kegiatan produk hanya dipasarkan di 3 kecamatan dan setelah kegiatan PKM meningkat areal pemasarannya menjadi 5 kecamatan antara lain Gapura, Kecamatan Kota Sumenep, Bluto, Ganding dan Guluk – Guluk.</p><p> </p><div id="gtx-trans" style="position: absolute; left: -4px; top: 370px;"> </div>

PENDAMPINGAN PEMASARAN ONLINE PADA KELOMPOK USAHA PENINGKATAN PENDAPATAN KELUARGA SEJAHTERA (UPPKS) DI KECAMATAN LOWOKWARU KOTA MALANG

The Covid 19 pandemic has an impact on the decline in sales of Micro, Small and Medium Enterprises (MSMEs) because most MSMEs cannot sell their products freely due to physical distancing policies and Large-Scale Social Restrictions. Meanwhile, many MSMEs have not been able to sell their products online because they do not have the skills to sell online. The purpose of this community service is training and online marketing assistance to the Business Group for Increasing Prosperous Family Income (UPPKS) in Lowokwaru District. The method of implementing activities is training to create business Instagram and Facebook accounts, techniques for taking photos of products, producing marketing videos, uploading product photos, tips on finding consumers, packaging techniques and product delivery. Partners are “atiqa” UPPKS members who produce handicrafts such as bags, wallets, tissue holders and mask. The result of the activity for 6 months was the joining of partners at the Shopee market place, active Instagram and business Facebook. Sales increase during the Covid 19 pandemic due to partners producing mask. The gross revenue from 1,500,000 rupiah per month increases to 3,000,000-6,500,000 rupiah per month. Online sales can expand the marketing area, unlimited sales of time so as to increase sales.It is hope that other UPPKS members and MSMEs can sell online in order to increase revenue. Keywords : Online marketing, Market place, Handicrafts

Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.

Penerapan Teknologi Tepat Guna Terhadap Kinerja Usaha Mikro Kecil Menengah Siomay untuk Peningkatan Pendapatan Keluarga

This community service activity was conducted in Malang regency precisely in Tambakasri Village Tajinan district Malang regency in Siomay Business Group "Fanda." In Siomay, "Fanda" business experienced a decrease in production, and one of them was also due to the packaging process, which was less tight because it still uses a hand sealer not to last. To slice siomay, still use a regular scoop. In addition, the packaging is less attractive and under-sold in the market because it does not use e-commerce marketing techniques and has not been able to project profit-loss business. This activity aims to increase the income of siomay businesses for the welfare of families in times of pandemics. This activity is carried out with mentoring, training, and counseling in marketing techniques, preparation of simple financial statements, assembly of appropriate technology for vacuum sealers and spinners. This activity results in a 20% increase in revenue, 20% increased production capacity, adequate steering process time, and increased marketing area into the city.ABSTRAKKegiatan pengabdian masyarakat ini dilakukan di daerah Kabupaten Malang tepatnya di Kelurahan Tambakasri Kecamatan Tajinan Kabupaten Malang pada Kelompok Usaha Siomay “Fanda”. Pada usaha Siomay “Fanda” mengalami penurunan produksi dan salah satunya juga karena proses pengemasan yang kurang rapat karena masih menggunakan hand sealer sehingga tidak bisa tahan lama. Untuk meniriskan tahu goreng siomay masih menggunakan serok biasa. Selain itu juga kemasan yang kurang menarik dan kurang laku dipasaran karena tidak menggunakan teknik pemasaran e-commerce dan belum mampu memproyeksi untung rugi usaha.Tujuan dari kegiatan ini adalah untuk meningkatkan pendapatan usaha siomay demi kesejahteraan keluarga di masa pandemi. Kegiatan ini dilaksanakan dengan pendampingan, pelatihan dan penyuluhan dalam hal teknik pemasaran, penyusunan laporan keuangan sederhana, perakitan teknologi tepat guna vacuum sealer dan spinner. Hasil dari kegiatan ini adalah peningkatan pendapatan 20%, kapasitas produksi bertambah 20%, waktu proses penirisan semakin efektif dan wilayah pemasaran meningkat menjadi kota.