Intellectual capital management organization is one of the leading factors of its procuring, progressive development, increase competitiveness and economic growth. Formation of the intellectual capital actualize the realization of successive events in the management of knowledge and competence of staff, and immaterial assets, created as a result of individual and collective work. Learning organizations whish for create open to development and innovation activities in interior creative environment, conducive to the effective use of staff’s potential. The complex and multifaceted work on forming external and internal communications designed to the accumulation and use of knowledge in the organization, covers a large range of activities in personnel management, both strategic and tactical format. Improvement of the activation system of the staff’s potential and its ceaseless education as a component of the management structure of the human and intellectual capital of learning organizations, will demand development of motivational models and selection of educational technologies, that satisfy its requirements in aspiration of keeping the stable financial position in a competitive market, and creating conditions for forming long-time development prospects.