In 2019, the European Union introduced a new copyright directive that provides news publishers a new right to be paid for the use of their works in the digital environment. The directive is squarely aimed at Google. Indeed, it is the latest step in a long history of European lawmakers seeking to regulate Google in order to support European news organizations. When navigating its way through the problems of Google News in Europe, Google has sought to appeal to the power of innovation, reframing disruption as opportunity, and doing everything it can to resist burdensome regulation. Indeed, the history of Google News in Europe shows Google leveraging its wealth, market power, and technological capabilities to compel and entice news publishers to work within Google’s system and according to Google’s copyright framework.