Marketing higher education

Understanding the Higher Education Market in Africa ◽

10.4324/9780429325816-10 ◽

2020 ◽

pp. 108-123

Author(s):

Otilia Chiramba ◽

Felix Maringe

Keyword(s):

Higher Education ◽

Marketing Higher Education

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A Comparative Study of Academic Deans’ Attitudes Toward Marketing Higher Education

Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-17046-6_43 ◽

2015 ◽

pp. 213-217

Author(s):

Raymond E. Taylor ◽

L. Lynn Judd ◽

Robert M. Seay

Keyword(s):

Higher Education ◽

Comparative Study ◽

Academic Deans ◽

Marketing Higher Education

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13. Marketing Higher Education

What Universities Can Be ◽

10.7591/9781501706318-015 ◽

2018 ◽

pp. 244-249

Keyword(s):

Higher Education ◽

Marketing Higher Education

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Marketing higher education in Africa

Strategic Marketing of Higher Education in Africa ◽

10.4324/9780429320934-16 ◽

2020 ◽

pp. 221-237

Author(s):

Tai Kieu ◽

Emmanuel Mogaji ◽

Christine Mwebesa ◽

Samer Sarofim ◽

Taiwo Soetan ◽

...

Keyword(s):

Higher Education ◽

Marketing Higher Education ◽

Education In Africa

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Marketing Higher Education: Theory and Practice

Perspectives Policy and Practice in Higher Education ◽

10.1080/13603100902808825 ◽

2011 ◽

Vol 15 (2) ◽

pp. 71-73

Author(s):

David Palfreyman

Keyword(s):

Higher Education ◽

Theory And Practice ◽

Education Theory ◽

Marketing Higher Education

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Marketing Higher Education: Models of Marketing Internship Programs as Tools for the Recruitment and Retention of Undergraduate Marketing Majors

Journal of Marketing for HIGHER EDUCATION ◽

10.1300/j050v07n01_06 ◽

1996 ◽

Vol 7 (1) ◽

pp. 71-84 ◽

Author(s):

Janet Di Lorenzo-Aiss ◽

Richard E. Mathisen

Keyword(s):

Higher Education ◽

Recruitment And Retention ◽

Internship Programs ◽

Marketing Higher Education

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Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services

Service Science ◽

10.1287/serv.2.3.154 ◽

2010 ◽

Vol 2 (3) ◽

pp. 154-166 ◽

Author(s):

Maha Mourad ◽

Christine Ennew ◽

Wael Kortam

Keyword(s):

Higher Education ◽

Education Services ◽

Corporate Brands ◽

Marketing Higher Education

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Marketing Higher Education

Journal of Marketing for HIGHER EDUCATION ◽

10.1300/j050v01n02_02 ◽

1989 ◽

Vol 1 (2) ◽

pp. 3-14 ◽

Author(s):

Sandra L. Schmidt

Keyword(s):

Higher Education ◽

Marketing Higher Education

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An Update on the Use of Ranks in Calibrating and Marketing Higher Education

Journal of Marketing for HIGHER EDUCATION ◽

10.1300/j050v13n01_06 ◽

2004 ◽

Vol 13 (1-2) ◽

pp. 87-99 ◽

Author(s):

Stewart Page ◽

Ken Cramer

Keyword(s):

Higher Education ◽

Marketing Higher Education

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Perceptions Toward Marketing Higher Education:

Journal of Marketing for HIGHER EDUCATION ◽

10.1300/j050v03n02_02 ◽

1991 ◽

Vol 3 (2) ◽

pp. 17-38 ◽

Author(s):

Raymond E. Taylor ◽

John R. Darling

Keyword(s):

Higher Education ◽

Marketing Higher Education

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Marketing Higher Education

NASPA Journal ◽

10.1080/00220973.1985.11071933 ◽

1985 ◽

Vol 22 (4) ◽

pp. 18-25 ◽

Author(s):

Richard Discenza ◽

Jeffery M. Ferguson ◽

Ronald Wisner

Keyword(s):

Higher Education ◽

Marketing Higher Education

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