A Comparative Study of Academic Deans’ Attitudes Toward Marketing Higher Education

Author(s):  
Raymond E. Taylor ◽  
L. Lynn Judd ◽  
Robert M. Seay
2014 ◽  
Vol 83 (9-2) ◽  
pp. 1682-1693
Author(s):  
Muñoz González ◽  
◽  
Juan Muñoz ◽  
Vega Gea ◽  
Esther María ◽  
...  

Author(s):  
Tai Kieu ◽  
Emmanuel Mogaji ◽  
Christine Mwebesa ◽  
Samer Sarofim ◽  
Taiwo Soetan ◽  
...  

Author(s):  
Andreas Ahrens ◽  
Jeļena Zaščerinska

Mobile technologies are widely employed in distance learning in higher education to provide students with an opportunity to learn regardless of time and place in order to obtain a higher education degree. However, little attention has been paid to a comparative study of business and engineering students' attitudes toward mobile technologies. The aim of the chapter is to compare business and engineering students' attitudes toward mobile technologies in distance learning, underpinning elaboration of a hypothesis. The meanings of the key concepts of distance learning, blended learning, and attitude are studied. Moreover, the study demonstrates how the key concepts are related to the idea of mobile technologies and shows how the steps of the process are related: students' attitudes toward mobile technologies in distance learning? empirical study within multicultural environments ? conclusions. The results of the present research show that both business and engineering students' attitudes toward mobile technologies are positive.


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