BTS and the world music industry

2021 ◽  
pp. 107-117
Author(s):  
Kyung Hyun Kim
Keyword(s):  
Author(s):  
Aleysia K. Whitmore

Part I examines the world music industry from the points of view of European and American industry personnel (e.g., booking agents, record labels personnel, tour managers). Chapter 1 contextualizes the world music industry in the larger music and culture industries. Since its birth in 1987, world music has been a vague category. It has encompassed an enormous variety of music: traditional and folk musics, newly composed traditional musics, and vintage and contemporary popular musics. What, then, is “world music”? Where did it come from? After providing a historical overview of world music through its emergence as a genre category in the 1980s and its growth in the ’90s, the chapter examines how culture industries have, in collaboration with consumers, developed a market for, and expectations of, ethnic “others” in Europe and North America.


Author(s):  
Philip V. Bohlman

World Music: A Very Short Introduction looks at the history of world music and its many definitions. ‘World music’ is more than a marketing term for the music industry. During the Enlightenment, the idea of the ‘folk song’ encouraged European audiences to imagine music from around the world. Technology helped to create the ‘audio moment’—the transformation of sound into material which could be recorded and distributed worldwide. Throughout history, music has been used to express unity and national pride. World music both foregrounds and transgresses borders. Ideas in different cultures about world music, and indeed about music, are as diverse as ever.


Author(s):  
Aleysia K. Whitmore

This chapter explores how industry personnel respond to audience and industry expectations by examining the negotiations behind the production of world music. The chapter looks behind and underneath world music products to analyze, not just the effects of representational decisions, but also how people make these decisions—how they negotiate the dynamics of representational and interpretive distortion. Industry personnel work with musicians and audiences to develop products that are authentic and sellable. They play with and push against markers of authenticity that intersect and parallel each other on axes of locality and globality, liveness and mediation, marginality and mainstream, purity and hybridity. Authenticity occupies different positions on these axes depending on musicians’, industry actors’, and audiences’ expectations. As they negotiate this web of expectations, industry personnel reinforce and contest the discourses of alterity, essentialist stereotypes, and unequal power dynamics that continue to be so problematic in the world music industry.


Author(s):  
Aleysia K. Whitmore

The Introduction provides historical and theoretical background for the book. The chapter offers an historical overview of Cuban music in West Africa, and explains how histories and discourses of globalization, cosmopolitanism, Africa, the black Atlantic, and black internationalism intersect. Musicians, industry personnel, and audiences draw on these histories as they collaborate with each other to create international commodities. The chapter argues that all of these actors see their labor and its products quite differently as they move between and combine local and global markets, African and Afro-diasporic sounds, traditional and hybrid musics, and histories of slavery, colonialism, and independence. Musicians, industry personnel, and audiences work with and push against one another as they continually (re)position themselves in the world music industry.


Author(s):  
Iia Fedorova

The main objective of this study is the substantiation of experiment as one of the key features of the world music in Ukraine. Based on the creative works of the brightest world music representatives in Ukraine, «Dakha Brakha» band, the experiment is regarded as a kind of creative setting. Methodology and scientific approaches. The methodology was based on the music practice theory by T. Cherednychenko. The author distinguishes four binary oppositions, which can describe the musical practice. According to one of these oppositions («observance of the canon or violation of the canon»), the musical practices, to which the Ukrainian musicology usually classifies the world music («folk music» and «minstrel music»), are compared with the creative work of «Dakha Brakha» band. Study findings. A lack of the setting to experiment in the musical practices of the «folk music» and «minstrel music» separates the world music musical practice from them. Therefore, the world music is a separate type of musical practice in which the experiment is crucial. The study analyzed several scientific articles of Ukrainian musicologists on the world music; examined the history of the Ukrainian «Dakha Brakha» band; presented a list of the folk songs used in the fifth album «The Road» by «Dakha Brakha» band; and showed the degree of the source transformation by musicians based on the example of the «Monk» song. The study findings can be used to form a comprehensive understanding of the world music musical practice. The further studies may be related to clarification of the other parameters of the world music musical practice, and to determination of the experiment role in creative works of the other world music representatives, both Ukrainian and foreign. The practical study value is the ability to use its key provisions in the course of modern music in higher artistic schools of Ukraine. Originality / value. So far, the Ukrainian musicology did not consider the experiment role as the key one in the world music.


Author(s):  
Kazuhiro Ando

Although Japan is the second largest music market in the world, the structure and practices of the music industry are little understood internationally. People overseas need to know how the music business works in Japan so that they can conduct business comfortably. The Japanese music industry has unique features in some respects. First, Japanese record labels remain heavily dependent on traditional physically packaged music although its profitability is much lower than that of digital distribution. Second, full-scale competition in the music copyright management business has just begun. While JASRAC monopolized this market for more than sixty years, the new entrant, NexTone has gradually increased the market share thanks to the frustration experienced by many music publishers and songwriters in their dealings with JASRAC. Third, the relationship between artists and artist management companies is more like an employer-employee relationship than a client-agent relationship. Artist management companies are fully invested in discovering, nurturing, and marketing young artists just the way big businesses handle their recruits. This chapter illuminates practices of the Japanese music industry for an international audience.


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