This article examines Bulgarian cultural relations with India and Mexico in the 1970s to explore the role of cultural diplomacy in the relationship between the Second and the Third Worlds during the Cold War. In 1975, Liudmila Zhivkova, the daughter of the Bulgarian leader, became the head of the Committee for Culture; under her patronage, Bulgarian officials organized literally hundreds of exhibitions, concerts, academic conferences, book readings, cultural weeks, and visits that involved the three countries in an intense cultural romance. Even though Bulgaria was known as the “Soviet master satellite,” culture provided a considerable level of independence in Bulgarian dealings with international actors, which often caused Soviet irritation. In the end, by using culture, in addition to political and economic aid, Bulgaria managed to forge its role as an intermediary between the Second World and the Global South, and to project its notions of development on a global scene.
Conceptual Readings into the Cold War: Towards Transnational Approaches from the Perspective of Latin American Studies in Eastern and Western Europe