Product strategy and product development

2021 ◽  
pp. 185-218
Author(s):  
Alan Zimmerman ◽  
Jim Blythe
Keyword(s):  
Product Development ◽  
Product Strategy

scholarly journals Design of an artificial intelligence system for predicting success of new product development and selecting proper market-product strategy in the food industry

2018 ◽  
Vol 21 (7) ◽  
pp. 847-864 ◽  
Author(s):  
Gholamreza Soltani-Fesaghandis ◽  
Alireza Pooya
Keyword(s):  
Artificial Intelligence ◽  
Product Development ◽  
New Product Development ◽  
Food Industry ◽  
New Product ◽  
Research Literature ◽  
Integrated System ◽  
Product Strategy ◽  
Inference System ◽  
Market Product

Predicting the performance of the new product development and selecting the strategy in the case of new product development failure is an issue that has drawn the attention of the many managers. Therefore, the goal of this study is to design an integrated system of prediction of product development success and selection of a proper market-product strategy by the method of artificial intelligence in companies working in the food industry. The population of this study was 250 companies of the food industries in Iran. The inputs and outputs of the success of the new product development were obtained from the research literature. Moreover, Ansoff matrix was applied to select the market-product strategy. A questionnaire was used to collect the data in this study. The adaptive neural-fuzzy network method and the fuzzy inference system are used to analyze the data. The results show that the Chief Executive Officers of companies working in the food industry may take action to predict a new product development success before developing the new product and use alternative strategies if needed.

scholarly journals UNDERSTANDING INTERNATIONAL PRODUCT STRATEGY IN MULTINATIONAL CORPORATIONS THROUGH NEW PRODUCT DEVELOPMENT APPROACHES AND EVOLUTION

2017 ◽  
Vol 21 (07) ◽  
pp. 1750057 ◽  
Author(s):  
YANG LIU ◽  
YONGJIANG SHI
Keyword(s):  
Product Development ◽  
Local Adaptation ◽  
Multinational Corporations ◽  
New Product Development ◽  
New Product ◽  
Product Strategy ◽  
Information And Communication ◽  
Antecedents And Consequences ◽  
Competition Pressure

International product strategy regarding global standardisation and local adaptation is one of the challenges faced by multinational corporations (MNCs). Studies in this area have tested the antecedents and consequences of standardisation/adaptation, but lack a new product development (NPD) perspective. In this study, we explore how product standardisation/adaptation is determined in the NPD context. Through a qualitative case study of four MNCs, we found three NPD approaches: multi-local, adaptation-based and platform-based. We analysed the advantages and challenges of each approach. In addition, we reveal how the factors (development of information and communication technology, competition pressure, brand awareness and technical capability) could influence the choice of a certain NPD approach. We draw implications on the paths to ensuring full leveraging of the benefits of a platform-based approach.

scholarly journals Knowledge Integration and Disruptive Innovation Product Development: Case Studies of Company A

2021 ◽  
pp. 22-30
Author(s):  
Wen-Chun Tsai ◽  
Yi-Han Su
Keyword(s):  
Product Development ◽  
High Performance ◽  
Manufacturing Industry ◽  
Knowledge Integration ◽  
Planning Process ◽  
Disruptive Innovation ◽  
High Tech ◽  
Product Strategy ◽  
Innovation Product ◽  
The Impact

Because of the energy crisis, companies started developing electric vehicles. Company A, as a new entrant, successfully developed a disruptive innovation of the world’s first high-performance, zero emissions, and two-wheeled electric scooter. As disruptive innovation is frequently discovered in the combination of different industrial technologies, company A is comprised of high-tech and traditional industry resources and knowledge. This study aims to explore the process of heterogeneous industry knowledge integration in the traditional motorcycle manufacturing industry by a case study of company A. Following qualitative research method, this study concludes four main findings in product development: (1) organizational knowledge integration is identified to mitigate the impact of functional conflict; (2) design validation knowledge integration is identified to set the standard for pioneer product strategy; (3) internal and external engineering knowledge integration is identified to realizes the goal of pioneer product strategy; (4) product validation knowledge integration is identified to coordinate the flexible planning process.

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