Internationalisation and Business Model Adaptation: A “Five-Vs” Perspective

2021 ◽  
pp. 34-58
Author(s):  
Christian Nielsen ◽  
Kristian Brøndum Kristiansen ◽  
Svetla T. Marinova
Keyword(s):  
Business Model ◽  
Model Adaptation

Design leaps: business model adaptation in emerging economies

2016 ◽  
Vol 10 (2) ◽  
pp. 105-124 ◽  
Author(s):  
Sunil Sharma ◽  
Mukund R. Dixit ◽  
Amit Karna
Keyword(s):  
Boundary Conditions ◽  
Emerging Markets ◽  
Business Model ◽  
Emerging Economies ◽  
Emerging Market ◽  
Model Adaptation ◽  
Design Features ◽  
Content Type ◽  
Business Opportunities ◽  
Contextual Intelligence

Purpose Firms take design leaps when they imitate an established business model developed either by another firm or in another market to create business opportunities. While recent research has suggested the use of contextual intelligence for imitation, the exact process of adaptation of a business model is not fully understood. The purpose of this paper is to outline the process through which an emerging market firm adapts a developed market business model for creating business opportunities in the local market. Design/methodology/approach This paper investigates the journey of Air Deccan, the pioneer low-cost airline in India, from its founding until its successful adaptation of a (Western) business model and eventual failure. The authors use a qualitative case-based approach to study business model adaptation. Findings The authors find that adaptation involves the incorporation of following design features: novelty to overcome problem of institutional voids, elasticity to exploit unexpected increase in demand and efficiency to serve large volumes. Based on the evidence, the authors suggest the introduction of global efficiency measures as the boundary conditions of business model adaptation in emerging markets. Research limitations/implications The paper contributes to the literature on business models by suggesting elasticity as a unique design feature relevant for emerging markets. This paper provides granular understanding of business model toxicity. Practical implications Entrepreneurs and managers – looking to enter emerging markets through opportunity creation – should focus on providing contextually novel design features in the adapted business model. The authors also caution practitioners against the perils of toxicity arising out of combining contextual novelty with efficiency. Originality/value Recent literature suggests that multinationals need contextual intelligence to successfully monetize their investment in emerging economies. This paper provides rich description of the challenges faced by entrepreneurs in emerging markets, local innovations used to overcome them and boundary conditions.

scholarly journals Business Model Adaptation of Small and Medium-Sized Information Technology Firms

2021 ◽  
Vol 29 (6) ◽  
pp. 1-15
Author(s):  
Yulong Liu ◽  
Yang Yu
Keyword(s):  
Information Technology ◽  
Business Model ◽  
Dynamic Capabilities ◽  
Business Models ◽  
Theoretical Issue ◽  
Model Adaptation ◽  
Technology Firms ◽  
Business Environments ◽  
Managerial Implications ◽  
Information Technology Firms

Small and medium-sized information technology firms operating in high-velocity business environments have to continuously adapt their business models. Prior research on business model adaptation, however, remains under-developed. In this study, we address the gap by drawing on the dynamic capability perspective. Based on the qualitative data collected from 35 interviews with ten companies in China, we develop a processual model and unveil how these companies employ dynamic capabilities (i.e. sensing, seizing and transforming), complemented by ordinary capabilities, to enact, manage and implement business model adaptation. This study provides novel insights into a theoretical issue of business model adaptation for information technology firms and managerial implications while using an adaptive business model innovation strategy.

scholarly journals Business Model Dynamics from Interaction with Open Innovation

2021 ◽  
Vol 7 (1) ◽  
pp. 81
Author(s):  
Montserrat Peñarroya-Farell ◽  
Francesc Miralles
Keyword(s):  
Business Model ◽  
Open Innovation ◽  
Business Models ◽  
Point Of View ◽  
Model Adaptation ◽  
Value Appropriation ◽  
Strategic Value ◽  
Model Dynamics ◽  
Definition Of ◽  
Synthesis Approach

In today’s competitive environment, firms face strong challenges. We live in a volatile, uncertain, complex and ambiguous (VUCA) environment where open innovation is a strategic choice and, on top of that, the COVID-19 pandemic has emphasized most of these disrupting forces. Incumbent companies must act strategically by adapting their business model to minimize the risk and to capture the new value that emerges. This article intends to contribute to the development of the nascent stream of research that seeks to understand the evolution of Business Models through time—known as Business Model Dynamics (BMD)—and explores how to better align this evolution to the implementation settings of strategy. This exploratory study is built upon a meta-synthesis approach to identify, analyze, and clarify how academics have dealt with the three terms used in the Business Model Dynamics research strand: Business Model Innovation, Business Model Adaptation, and Business Model Evolution. The results of the meta-synthesis show that a disambiguation of concepts is necessary as, from an organizational learning point of view, it is required to provide a better connection between strategic value appropriation and changes on Business Models. This article contributes to the researcher and practitioner’s literature on Business Model Dynamics offering a clear and rigorous definition of each term from a strategic point of view, thus preventing the conceptual incoherence and their reiterated wrong use as synonyms.

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