This chapter examines Thatcherite rhetoric about class and individualism. Thatcher needed to distance herself from her own, narrow, upper-middle-class image; she also wanted to rid politics of class language, and thought that class was—or should be—irrelevant in 1980s Britain because of ‘embourgeoisement’. For Thatcher, ‘bourgeois’ was defined by particular values (thrift, hard work, self-reliance) and she wanted to use the free market to incentivize more of the population to display these values, which she thought would lead to a moral and also a prosperous society. Thatcherite individualism rested on the assumption that people were rational, self-interested, but also embedded in families and communities. The chapter reflects on what these conclusions tell us about ‘Thatcherism’ as a political ideology, and how these beliefs influenced Thatcherite policy on the welfare state, monetarism, and trade unionism. Finally, it examines Major’s rhetoric of the ‘classless society’ in the 1990s.