Bareback Sex Online: Knowledge, Desire and the Gay Male Body

2016 ◽  
pp. 157-192
Keyword(s):  
Gay Male ◽  
2007 ◽  
Vol 24 (2) ◽  
pp. 127-144 ◽  
Author(s):  
William Bridel ◽  
Geneviève Rail

Placing the sporting body and Michel Foucault’s technologies of power and of the self at the center of our research inquiry, this article explores the ways in which 12 Canadian gay male marathoners discursively construct their bodies within and beyond the marathon context. Thematic analysis of the research materials (gathered through guided conversations, written stories, and the first author’s research journal) revealed four main themes: self-governed bodily practices, body modification, the marathoning body as resistant to dominant representations of male corporeality in gay culture, and transformative potential. Following Foucault, materials were further submitted to discourse analysis through which we uncovered the appropriation of and resistance to dominant discourses. This analysis suggested the subjects’ discursive constructions as “hybrid” creations located both within, and sometimes in contest to, dominant discourses of physical activity, running, and the male body in gay culture. Our research explores the experiences of gay male athletes through a sociological lens that differs from the present literature, which has largely drawn on hegemony theory. It also adds new insights into distance running as a social phenomenon.


2021 ◽  
Author(s):  
Alexander T. Vasilovsky

A sizable body of psychological research suggests that gay men exhibit greater body dissatisfaction than heterosexual men. However, much of this research has been critiqued for presenting explanatory models that pathologize homosexuality by suggesting that it is the cause of gay male body dissatisfaction. This thesis relied on the voices of 19 gay/queer men/genderqueers to problematize the explanatory models’ characterization of gay identities, communities, and body ideals as monolithic. The participants expressed ideas that were antithetical to the explanatory models’ restrictive formulations of homosexuality. Additionally, this thesis developed a theory of gay/queer embodiment based on the Foucauldian concept of subjection. How the participants negotiated embodied gay and queer identities was explored in relation to larger discursive regimes of power, like heterosexism, hegemonic masculinity, and neo-liberalism. Specific attention was given to queer forms of embodied resistance.


2021 ◽  
Author(s):  
Brian Tran

This major research paper (MRP) examines the visual semiotics of Jean Paul Gaultier’s “Le Male” fragrance for men and how this brand appeals to gay male audiences. It seeks to address the following questions: How do product packaging, print advertising, and video advertising use visual semiotics to appeal to gay male audiences? What image of masculinity is being communicated? And how is gay male desire being commoditized? To answer these questions the study examined three artefacts through a compositional interpretation and a visual semiotic analysis: the fragrance bottle, a print advertisement, and a video commercial. The research demonstrates that “Le Male” appeals to gay male audiences through three strategies: (1) sexual objectification of the male body; (2) use of gay iconography, especially depictions of homoeroticism among sailors and homage to the illustrated erotica of Tom of Finland; and (3) gay-coded visual polysemy. Furthermore, it depicts attractive men with ambiguous sexual orientation as objects of worship. Jean Paul Gaultier’s “Le Male” integrates the idealized male form into its cologne bottle design, print and video advertisements. Its carefully crafted homoerotic fantasies resonate with a queer aesthetic, but do so within a minimal set of superficial values reflected in the fleetingly beautiful body. This study is relevant to how professional communicators can weave a coherent, visual story through a deeper understanding of rhetorical signs and symbols that resonate with specific subcultures. Findings from this MRP will be discussed along with suggestions for the brand to retain its success among gay consumers. The study also initiates further research in the areas of empirical confirmation, feminist gaze theory, intercultural theory, and multi-sensory branding.


2021 ◽  
Author(s):  
Brian Tran

This major research paper (MRP) examines the visual semiotics of Jean Paul Gaultier’s “Le Male” fragrance for men and how this brand appeals to gay male audiences. It seeks to address the following questions: How do product packaging, print advertising, and video advertising use visual semiotics to appeal to gay male audiences? What image of masculinity is being communicated? And how is gay male desire being commoditized? To answer these questions the study examined three artefacts through a compositional interpretation and a visual semiotic analysis: the fragrance bottle, a print advertisement, and a video commercial. The research demonstrates that “Le Male” appeals to gay male audiences through three strategies: (1) sexual objectification of the male body; (2) use of gay iconography, especially depictions of homoeroticism among sailors and homage to the illustrated erotica of Tom of Finland; and (3) gay-coded visual polysemy. Furthermore, it depicts attractive men with ambiguous sexual orientation as objects of worship. Jean Paul Gaultier’s “Le Male” integrates the idealized male form into its cologne bottle design, print and video advertisements. Its carefully crafted homoerotic fantasies resonate with a queer aesthetic, but do so within a minimal set of superficial values reflected in the fleetingly beautiful body. This study is relevant to how professional communicators can weave a coherent, visual story through a deeper understanding of rhetorical signs and symbols that resonate with specific subcultures. Findings from this MRP will be discussed along with suggestions for the brand to retain its success among gay consumers. The study also initiates further research in the areas of empirical confirmation, feminist gaze theory, intercultural theory, and multi-sensory branding.


2021 ◽  
Author(s):  
Alexander T. Vasilovsky

A sizable body of psychological research suggests that gay men exhibit greater body dissatisfaction than heterosexual men. However, much of this research has been critiqued for presenting explanatory models that pathologize homosexuality by suggesting that it is the cause of gay male body dissatisfaction. This thesis relied on the voices of 19 gay/queer men/genderqueers to problematize the explanatory models’ characterization of gay identities, communities, and body ideals as monolithic. The participants expressed ideas that were antithetical to the explanatory models’ restrictive formulations of homosexuality. Additionally, this thesis developed a theory of gay/queer embodiment based on the Foucauldian concept of subjection. How the participants negotiated embodied gay and queer identities was explored in relation to larger discursive regimes of power, like heterosexism, hegemonic masculinity, and neo-liberalism. Specific attention was given to queer forms of embodied resistance.


2021 ◽  
Vol 41 (2) ◽  
Author(s):  
Nicholas Hrynyk

This article examines narratives of disease and disability in Canada's gay and lesbian newspaper, The Body Politic (1971-1987), in order to demonstrate how gay male masculinity developed within a gay ableist culture deeply affected by HIV/AIDS. Over the course of the 1980s, two seemingly separate issues of disability and disease were woven together, establishing a dichotomy between the unhealthy and healthy, afflicted and non-afflicted, disabled and non-disabled body, which was marked by tension and, at times, hostility. As a result, two seemingly different discussions of disability and disease in The Body Politic intersected at the site of the gay male body, whereby issues of frailty and undesirability were shaped by pre-existing perceptions around disability. Narratives around disease and disability demonstrate how perceptions of bodily "failure" transferred from the disabled body onto the diseased body during the formative years of the HIV/AIDS epidemic through imagery and text. The aesthetics and language of disability are particularly important for understanding how the disabled body and the HIV/AIDS-afflicted body were culturally framed because the stylization of the body itself was fundamental to the politics of sexual liberation and the formulation of visible lesbian and gay communities.


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