Semiotics Analysis in The Betawi Traditional Wedding "Palang Pintu": The Study of Semiotics Roland Barthes

The Palang Pintu tradition is a tradition that is part of the Betawi wedding ceremony. In this study, the semiotic analysis of Roland Barthes was used. This study uses extra-qualitative research methods with an interpretive approach as a complement. This linguistic research is classified as interpretive research because it relies on interpreting texts that can be related to the context in it, such as ideological, moral, cultural, and spiritual values. In this study, the researcher aimed to analyze the meaning of the Palang Pintu procession in terms of semiotics. From the results of the study, it can be concluded that in Palang Pintu, there are 1) meanings of denotation in the procession of the Palang Pintu, processions are starting from the dustur prayer, greetings, rhyme contests, fighting, and reciting the holy verses of the Koran or chanting sike. In the denotative meaning of this Palang Pintu process, apart from explaining the literal meaning and describing the process. It also describes the stages of testing for the groom to marry his bride; 2) the connotation meaning in the Palang Pintu procession describes the practice of the teachings and laws of Islam and love for the Prophet Muhammad SAW and family ties; and 3) the myth in the Palang Pintu procession is that there are Betawi solid community principles, namely recitation, prayer, and silat. In addition, the dominance of solid Islamic teachings is evidenced by the existence of relevant verses of the Koran and hadith and the content of Betawi cultures, such as rhyming, where rhymes are used to advise on traditional art ceremonies.

NAPOLEON, THE MAIN CHARACTER IN GEORGE ORWELL’S ANIMAL FARM, AS THE SYMBOL OF STALIN (A STUDY IN SEMIOTIC APPROACH)

Literary work, such as a novel, is an imitation of the facts that it can be analyzedin symbol that can show how the facts enter in it. Semiotic is one approach thatcan be used to analyze how the symbol works in a literary work. This study is toexplain on how Orwell portrays Napoleon in his Animal farm, to explain on howStalin is, and to explain the aspects that Napoleon symbolizes Stalin in Orwell’sAnimal Farm. The data, which is analyzed in terms of semiotic analysis, isselected into the symbol of Napoleon because this central character has a bigpart of the story. The researcher thinks that Orwell reflects this character toanimal which has a hidden purpose and considers that animal relates to personswhich the story is made. There are three problems to discuss, namely (1) whatare Napoleon’s traits? (2) What are Stalin’s traits? (3) What aspects doesNapoleon symbolize Stalin? The results show that the symbol of pig (Napoleon)has many special traits such as leaderships, intelligence, and unique characterand so Joseph Stalin (the actor of Russian revolution), which people describedhim having his own traits. Both of them have correlation in political, economic, and social and cultural aspect

Study on Representation of Gender in Indian Print Media: A Semiotic Analysis of Fast Moving Consumer Goods (FMCG) Advertisements

The categorisation of gender into femininity and masculinity is purely a social construct. Advertising is a social institution which plays a significant role in the promotion of notions of gender identities at a symbolic level (Gilbert and Taylor, 1991). The purpose of this study is to understand the manifestation of masculinity and femininity in contemporary Indian print advertisements of popular Fast Moving Consumer Goods(FMCG). This study uses the theory of visual social semiotics for the analysis adopting the framework propounded by Gunther Kress and Theo Van Leeuwen (1996;2006). The representational and interactive dimensions from the framework will be used for the analysis of the advertisements. This will be further thematised to understand the nature of the representation of masculinity and femininity in them. It will also provide an insight into the relationship between the viewers and participants of these advertisements. The data for the current study includes three popular Indian magazine advertisements of FMCG products published between the years 2019-2020, selected using a purposive sampling technique.

The semiotic dimension of contemporary pragmatics

Contemporary Pragmatics has the semiotic features from the respects of disciplinary naming, the means of development, and theoretical source to research object and method. It is not only an independent linguistics and language science, but also an interdisciplinary field and paradigm. This paper is to explore the semiotic features and dimensions of Pragmatics for tracing back the origin and the theoretical resources from semiotic perspective, and to define its research scope and clarify the connotation of its conception. As Semiotics has a triad dimension of semiosis, one of which is the “pragmatic dimension”. Therefore, contemporary pragmatics includes at least three semiotic dimensions: scientific semiotics, linguistic semiotics and social semiotics. The semiotic analysis of Pragmatics could be conducive to clarify and fix the semiotic and philosophical origin, definition, disciplinary connotation and meaning of Pragmatics, which is also theoretically helpful for clarifying the concepts for the study of philosophical pragmatism, pragmaticism, semiotics, semantics and syntax. Key Words: Semiotic, Pragmatics, Pragmaticism

Visual Semiotics Analysis on Webtoon Sweet Home

Webtoon is one of the mediums in delivering thoughts, point of view and life values with others; one of them is sweet home webtoon. By using visual Semiotic analysis, this study aimed to identify signs used in the Webtoon Sweet Home and to interpret the meanings of the Semiotic signs used in the Webtoon. The data source of this study is the serial comic entitled Sweet Home in the Webtoon which were technically collected using the qualitative method and visual materials in addition to applying the LINE Webtoon. Twenty six data were analyzed using the Visual Semiotic study proposed by Charles Sanders Peirce, including representamen, object and interpretant. Additionally, this study used three steps in interpreting the signs namely, non-verbal communicative legisign, framing techniques and communicative act. The study found that legisign was used on the panels in the Webtoon Sweet Home has general information in which the writer wishes to tell the readers. The legisign represents the meaning of the images portrayed in the Webtoon. Furthermore, the non-verbal communication legisign was identified based on facial expression, body language, posture and gesture. The framing technique concern what image shows, and the communicative act was analyzed based on the verbal sign found the Webtoon Sweet Home.

Exploring modality in multimodal macrogenre: A social semiotic analysis of EFL pedagogic materials in China

Given the evolving multimodal features in educational settings, modes other than language further enable the diversity in the realization of meanings and pedagogic goals. This paper explores modality in multimodal pedagogic materials for teaching English as a foreign language in China. Drawing upon the social semiotic approach to modality in visual media, this study provides a comparative analysis of modality markers in different elemental genres that constitute the macrogenre of a teaching unit, with a focus on explaining the underlying reasons for the different choices in terms of coding orientation. It is shown that different degrees of deviation from the accepted coding orientation are employed in different constituent genres of the macrogenre of a given text.

A semiotic analysis of multiple systems of logic: using tagmemic theory to assess the usefulness and limitations of formal logics, and to produce a mathematical lattice model including multiple systems of logic

Tagmemic theory as a semiotic theory can be used to analyze multiple systems of logic and to assess their strengths and weaknesses. This analysis constitutes an application of semiotics and also a contribution to understanding of the nature of logic within the context of human meaning. Each system of logic is best adapted to represent one portion of human rationality. Acknowledging this correlation between systems and their targets helps explain the usefulness of more than one system. Among these systems, the two-valued system of classical logic takes its place. All the systems of logic can be incorporated into a complex mathematical model that has a place for each system and that represents a larger whole in human reasoning. The model can represent why tight formal systems of logic can be applied in some contexts with great success, but in other contexts are not directly applicable. The result suggests that human reasoning is innately richer than any one formal system of logic.

Better Safe Than Sorry

This chapter focuses on cancer prevention media campaigns, concretely on the construction of the persuasive message. Methodologically, semiotic analysis is used, exploring the verbal and visual dimension of 19 international ads linked to the five most deadly cancers, in order to understand and deconstruct the message and the communication tactics used. The results reveal the diversity of resources and tactics. In the verbal dimension, it presents the use of rhetorical tactics (e.g., statistical and factual evidence and stimulation of emotions), the popular vocabulary, cues to action/motivational content, the phatic, poetic, and appealing functions, stylistic resources, credibility of the source, evocation of good causes, originality and distinction, anecdotal approach. In the visual dimension, it observes the use of three languages' functions, isotopy, stylistic resources, personalization, symbolical approach, polychrome, diversity of phenotypes, the credibility of the source, a pedagogical component.