Assistance of BUMDes Tirta Kamulyan Kangen Water in Bangunjiwo Village, Kasihan, Bantul, Yogyakarta

The purpose of this activity is to increase the income of BUMDes through the Tirta Kamulyan bottled water business, which is one of the BUMDes Bangunjiwo business units. Problems in the production sector, namely the absence of a filter to filter ready-to-drink water and an unhygienic pouring process; while for the marketing field is the lack of ability of managers to market products online, besides that the packaging used is not attractive. The methods used are: 1) Procurement and training on the use of bottled drinking water filters, 2) Lectures on health protocol socialization for BUMDes managers and youth organizations, 3) Training and assistance in making product packaging labels, online product marketing, and making blocks and social media for youth groups. From the service activities, activities were held in the form of: 1) Procurement of water filters and training on the use of water filters, 2) Socialization of the Covid-19 health protocol for BUMDes managers and youth organizations, installing Covid-19 protocol banners around BUMDes, providing health protocol tools, 3) Training and assistance in the manufacture of product packaging labels, 4) Training and assistance in online product marketing; and 5) Training and assistance in making blocks and social media for youth organizations. All activities were completed and were successful, after the service program, sales of Tirta Kamulyan Kangen Water products increased by 20%.

Product Quality Improvement Through Training on Tempeh Packaging at PRIMKOPTI SWAKERTA Semanan

Packaging is the first thing seen in a product and today many companies are focused on developing product packaging designs to compete in the market. The improvements in the type and design of packaging can be done PRIMKOPTI SWAKERTA Semanan to maintain customer loyalty. The purpose of this dedication is to provide knowledge of more environmentally friendly packaging alternatives to support the sustainable development of the tempeh industry and its processing in Semanan. Devotional activities begin with an introductory survey and then continue with training conducted online with the devotional team and tempeh craftsmen. The delivery of several training materials was done in parallel related to quality improvement, some of these materials such as the application of Good Manufacturing Practice, maintenance of production machines and food packaging. The survey results showed that 66.7 % of craftsmen use clear plastic with a simple design and some do not even use labels. The remaining 33.3 % of tempeh craftsmen use a combination of aluminium foil and plastic packaging. Alternative solutions are provided in improving the quality of tempeh products through banana leaf packaging. Banana leaves help the process of fermentation on tempeh and also increase consumer interest in buying because it is preferred. Kraft paper packaging is recommended for use because it can reduce the risk of rancidity on tempeh chips and extend the shelf life. Semanan tempeh makers can use this food packaging alternative to attract back consumers' interest that decreased during the pandemic.

Application of visual elements in product paper packaging design: An example of the “squirrel” pattern

For product packaging, the visual elements in it can further enhance the appeal of the package to customers. This article briefly introduces visual elements and packaging design and made an example analysis with the gift packaging design of Squirrel Design Studio. In the case study, the packaging design of the studio’s mirror, storage bag, and puzzle was rated by hierarchical analysis and questionnaires, and the packaging design was analyzed based on the rating results. A convolutional neural network (CNN) was also used to evaluate packages in batches. The results showed that the CNN could make a batch evaluation of gift packaging design accurately; the three gift packaging designs were based on the studio’s logo, making the ratings similar; in addition, the packaging design patterns were composed of different geometric shapes to show the studio’s innovative design theme, and the squirrel silhouette and text description were used to strengthen the impression of the studio among customers.

Plastic Packaging: A Study on Plastic Imports in Uganda

Plastic packaging is crucial in preserving the quality of products. It has become ubiquitous, and an inseparable part of daily life and the food industry due to its aesthetic attributes, strength, affordability and convenience of use. This has thus led to the increase in demand and imports of plastics in the country. However, plastic packaging alone accounts for 47% of global plastic waste amidst documented threats of plastic waste to the environment-water-food-health nexus. Several reports indicate that between 1994 and 2017, Uganda imported a total of 1.9 million tons of plastic in both raw and finished form compared to 117 million tons across Africa. Imports and use of plastics in Uganda have increased by six-fold within the last three years hence extrapolating the growing challenge for sustainable plastic imports, product packaging, and waste management. The objective of the review therefore was to explore the future trend and impact of plastic imports and packaging in Uganda by analyzing plastic imports and the associated waste. The study further reviews the challenges arising from the growing demand for plastic packaging and presents a discussion on the solutions and potential ways forward for win-win benefits. Several strides to curb the menace of plastic waste are presented, which are manly from the private sector and plastic recycling businesses. A conclusion is made that if these efforts are to meet the intended leaps of change, the government of Uganda has to support the private organisations through grants, space allocation for collection centers and media access across the country. Furthermore, stricter regulations on excess plastic importation have to be implemented by the government as the country develops locally grown solutions to plastic packaging and use.

Peningkatan Kapasitas Petani Cokelat Desa Randualas Kecamatan Kare Kabupaten Madiun Melalui Edukasi Kualitas Kemasan Produk Cokelat

<p align="justify"><em><strong>Increasing the Capacity of Chocolate Farmers in Randualas Village Kare District Madiun Regency through Education of Chocolate Product Packaging Quality.</strong></em> Cocoa is one of the largest commodities from Madiun Regency. Cocoa has the potential to be developed into processed chocolate products that will become typical souvenirs of Madiun Regency. The cocoa farmers in Randualas Village, Kare District, Madiun Regency have received counseling on the processing of cocoa beans into ready-to-consume chocolate products. However, the chocolate product was wraped in only an HDPE plastic layer which was less attractive to consumers, so it is necessary to improve the quality of the chocolate packaging. This community empowerment aims to increase the ability of cocoa farmers (partners) to package chocolate products properly and attractively so it will further increase the economic value of their chocolate product. The activities are education and counseling about the importance of packaging for chocolate products and how to design good and attractive packaging. Monitoring and evaluation were also carried out by filling out questionnaires by participants regarding the level of understanding of the material before and after being presented. The result showed that the partners understand the importance of packaging in food products in general and packaging for chocolate products in particular. It was evidenced that after counseling, up to 50% of participants understand the importance of packaging in the food packaging process and 50% of participants understand the criteria for good packaging for chocolate products.</p>

Sosialisasi dan Pendampingan Digital Marketing di Era Pandemi Covid 19 Pada Kelompok Wanita Tani Kelurahan Tembong Kota Serang

Covid 19 has an impact on the economic decline evenly, one of which is the level of people's purchasing power decreases. Coupled with the existence of social restrictions that do not allow people to interact with each other, it greatly affects sales revenue, especially marketing that still uses and relies on conventional systems. Therefore, there is a need for assistance to do digital marketing, especially in this era of sophisticated technology. Because it is undeniable that online marketing is an alternative, not just to keep up with the times, but also a way to adapt to the pandemic conditions that have not subsided. The purpose of this activity is to conduct socialization and assistance to the community, especially women farmer groups regarding how to make product packaging techniques attractive and marketing techniques through digital, with the hope that people will not only do conventional marketing but also digitally. The method used is by socializing or delivering digital marketing materials and theories, as well as direct practical assistance on how to package products, take product photos, use social media, and so on. From the assistance that has been carried out by women farmer groups, they can apply social media including whatsapp and facebook as a means of making sales so that the products or agricultural products they market more attract the wider community

Metode “King of Brama” sebagai pengembangan inovasi masa endemi Komunitas Sambel Pecel klegen Kota Madiun

People's lives today cannot be separated from the existence of Micro Small and Medium Enterprises (MSMEs). The role of MSMEs is considered significant to the improvement of the Indonesian economy and is also able to absorb labor on a considerable scale. The problems faced by MSMEs today are marketing, branding and packaging. Likewise, with the problems faced by the Sambel Pecel community of Klegen village of Madiun city. Digital marketing is very important and crucial that must be done in order to compete in the global market. The purpose of this training is to provide innovation in product packaging or build a more modern brand to the MSMEs community Sambel Pecel Kota Madiun, as an increase in sales turnover during the covid-19 pandemic. The implementation method is carried out using several stages, namely 1) identifying the problem, 2) identifying the output, and 3) conducting training. The result of this activity is the innovation of Sambel Pecel products that have more modern packaging and branding. This activity is expected to make the Sambel Pecel MSME community develop and improve its marketing methods by using digital marketing.

The Influence of Product Packaging Design, Product Materials, Shop Service On Buying Decisions Al Insan Elemnetary Scholl Bekasi City

Penelitian ini bertujuan untuk mengathui pengaruh keunikan desain kemasan produk terhadap keputusan membeli siswa SDIT Al Insan Kota Bekasi. Sampe dari penelitian ini adalah siswa siswi SDIT Al-Insan , teknik yang digunakan adalah analisis deskriptif dengan jumlah sampe 30 orang responden. Hasil analisis data dan pengujian hipotesis menunjukan bahwa desain kemasan produk, material produk dan pelayanan warung berpengaruh signifikan terhadap keputusan membeli siswa SDIT Al-Insan dan mampu meningkatkan minat pembelian siswa.

ANALYSIS OF CONSUMER SATISFACTION LEVEL OF INDOMIE BRAND INSTANT NOODLE PRODUCTS IN EAST LOMBOK REGENCY

The purpose of the study was to determine the level of community satisfaction with the attributes of the Indomie brand instant food products in East Lombok Regency and the attributes of the Indomie brand instant food which have consumer satisfaction and collective interests. Determination of the location of the study deliberately in East Lombok Regency. The research objective estimation method uses the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Conjoint analysis. The results of the analysis show that the attributes of the Indomie brand of instant food with a high level of consumer satisfaction include halal labels, taste, clarity of expiration, information on nutritional values, and ease of access (marketing). Overall, the instant food attributes of the Indomie brand provide consumer satisfaction with a value of 76.64% which is included in the satisfied criteria. While the conjoint method estimates the most important factor and has a high usability value, namely quality with a coefficient of importance value of 47% at the product packaging level, product texture, and product color, the price attribute has a value of 22.6% at the selling price level and the price is appropriate. quality, while the service quality attribute with a value of 11.5% at the level of customer service numbers