A Study of market segmentation based on lifestyles of consumers in traditional market

2013 ◽  
Vol 14 (1) ◽  
pp. 173-190
Author(s):  
kim, hyun
Keyword(s):  
Market Segmentation ◽  
Traditional Market

DVD Region Codes

Locked Out ◽  
2019 ◽  
pp. 23-46
Author(s):  
Evan Elkins
Keyword(s):  
Market Segmentation ◽  
Consumer Electronics ◽  
Traditional Market ◽  
Global Representation ◽  
Software And Hardware ◽  
Cultural Hierarchies

Chapter 1 explores regional lockout’s assemblage of technology, distribution, regulation, and culture through the DVD region code. In order to preserve traditional market segmentation practices, Hollywood convinced consumer electronics manufacturers to develop a DRM system wherein DVDs and DVD players are assigned a numerical “region code” based on their respective geographic territories. The codes in the software and hardware must match before the DVD will play. Chapter 1 details the DVD region code’s history, showing how the system was put in place and governed through complex negotiations and alignments among content creators, electronics manufacturers, and governing bodies. The chapter argues that the system is not only a hard-nosed form of technological and distributional control but also a system of symbolic global representation that clusters certain territories together and ranks those clusters within economic and cultural hierarchies.

scholarly journals Uses and Gratifications of Consumers in Social Media Commercial Pages: A Study in Three Facebook Business Pages in Bangladesh

2020 ◽  
pp. 19-31
Author(s):  
Muhammad Mosharrof Hossain ◽  
Mehadi Hasan
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Group Discussion ◽  
Depth Interview ◽  
Interview Methods ◽  
Traditional Market ◽  
Segmentation Approach ◽  
Media Platform ◽  
Facebook Pages ◽  
Quantitative And Qualitative Methods

Social media has become a recognized media platform that connects one-third of the world’s population. Facebook is the most popular social media in the world. Facebook offers an easy way for businesses to convey content and messages to their target audience by having an online presence through a commercial page. The article focused on finding out the gratification level of the Facebook business pages customers in Bangladesh. Besides, it also focused on changing the marketing system from the traditional market to commercial Facebook pages in the country. This article also tries to find out the differences between Facebook business pages and traditional marketing & try to predict the future of Facebook business pages based on analyzing the study result. The article is based on U&G theory in the 21st century by Thomas E. Ruggiero. It also uses the market segmentation approach by Philip Kotler. The study conducted in both quantitative and qualitative methods. To collect information, the study uses survey, focus group discussion, and in-depth interview methods. The result of the study shows that customers are the controller of the process of Facebook business pages.

Market Segmentation of Online Reviews: A Network Analysis Approach

2022 ◽  
pp. 147078532110590
Author(s):  
Hui-Ju Wang
Keyword(s):  
Network Analysis ◽  
Market Segmentation ◽  
Online Reviews ◽  
Analysis Approach ◽  
Online Review ◽  
Analysis Techniques ◽  
The Core ◽  
Segmentation Methods ◽  
Traditional Market ◽  
Complex Features

With the popularity of online reviews, brand managers have opportunities to segment their markets according to the reviews of their products or services by customers. Nonetheless, it has been suggested that traditional market segmentation methods are ineffective at analyzing online review data due to the complex features and large amount of this type of data; specifically, traditional methods fail to take into account the networked nature of interactive relationships among reviewers and brands across online review websites. Accordingly, this study proposes a network analysis approach for the market segmentation of online reviews. Collecting samples from Yelp via web scraping, this study demonstrates how network analysis techniques can be utilized to segment online reviewers through a four-step process. The results reveal the core and peripheral market segments, as well as the bridge segment in the core. The study contributes to offering marketing researchers and managers a new network structure analysis approach for the market segmentation of online reviews.

scholarly journals TRADITIONAL RETAILER’S PERCEPTION ON THE IMPACT OF MODERN RETAIL GROWTH IN BANDUNG

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Sara Ratna Qanti
Keyword(s):  
Product Differentiation ◽  
Market Segmentation ◽  
Descriptive Analysis ◽  
Primary Data ◽  
Rapid Rise ◽  
Traditional Markets ◽  
Traditional Market ◽  
Market Management ◽  
The Impact ◽  
Management Issues

ABSTRAKPertumbuhan modern ritel yang sangat cepat di Indonesia menimbulkan perdebatan mengenaibagaimana pertumbuhan yang cepat ini mempengaruhi sektor ritel tradisonal. Tujuan dari tulisan inimenitikberatkan kepada persepsi para peritel tradisional mengenai dampak dari pertumbuhan modernritel terhadap pendapatan peritel tradisional. Studi ini menggunakan pendekatan analisis deskriptif.Data primer diperoleh berdasarkan wawancara mendalam dengan 45 peritel tradisional yang berlokasidi 3 pasar tradisional di Bandung. Hasil studi menunjukkan bahwa: (1) Bertolak belakang denganpandangan pada umumnya, peritel tradisional (yang menjual sayur dan buah segar) percaya bahwakeberadaan ritel modern di sekitar lokasi penjualan mereka memiliki dampak yang kecil terhadappendapatan mereka. (2) Penurunan pendapatan peritel tradisional yang terlibat dalam studi inidisebabkan terutama karena adanya kompetisi dengan para pedagang kaki lima (PKL) danpermasalahan yang berkaitan dengan managemen internal dari pasar tradisional itu sendiri sepertimisalnya peningkatan harga sewa jongko dan keterbatasan infrastruktur pendukung lainnya. (3)Diferensiasi produk (dalam kualitas dan jenis produk) yang diperjualbelikan di pasar tradisional danpasar modern serta perbedaan segmen pasar diantara keduanya, membuat kedua jenis pasar ini salingmelengkapi satu sama lain.Kata kunci: persepsi peritel, dampak, pertumbuhan ritel modern, ritel tradisional, BandungABSTRACTRapid rise of modern retails in Indonesia raised a debate on how this rapid rise affects traditionalretail sectors. This study highlights traditional retailer’s perception on the impact of modern retailgrowth to their income. Descriptive analysis is used in this study. Primary data was gained from indepth interview with 45 traditional retailers in 3 traditional markets in Bandung. This study showsthat: (1) On the contrary with the conventional wisdom, traditional retailers (who sell FFV) believethat the existence of modern retails nearby their selling locations has little impact on their income. (2)Decreasing income of traditional retailers in our study is mostly caused by competition with illegalstreet vendors and internal traditional market management issues such as increasing rental price ofstalls and limited infrastructures. (3) Product differentiation (in quality and type of goods) that aresold in traditional and modern retails and market segmentation, make these two types of marketscomplement to each other.Keywords: retailer’s perception, impact, modern retail growth, traditional retail, Bandung.

Analisis Kualitas Pelayanan Dalam Pelaksanaan Tera Dan Tera Ulang Alat Ukur, Timbang, Takar Dan Perlengkapannya (UTTP) Pada Bidang Perdagangan Dinas Koperasi, Perindustrian Dan Perdagangan Kabupaten Pacitan

2016 ◽  
Vol 3 (2) ◽  
pp. 159-173
Author(s):  
Susi Minarsih ◽  
Ary Sutrischastini
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Level Of Service ◽  
Research Use ◽  
Validity And Reliability ◽  
Analysis Instrument ◽  
Service Execution ◽  
Traditional Market ◽  
Convenience Sampling

The aims of this study are to measure the level of service quality and how to improve the quality of service execution in re-measurement tera and tera of UTTP in Commerce On duty Co-Operation, Industrial and Commerce Of Sub-Province of Pacitan. This research’s object is traditional market of Minulyo Pacitan as mains market in Sub-Province of Pacitan with 100 perpetrator people of sample as user/owner of UTTP (ukur,timbang, takar, dan perlengkapannya) with method intake of sampel by Convenience Sampling. The technique of collecting data uses questionnaires and direct interview. This research use qualitative analysis instrument test of validity and reliability to know valid or not and reliabel or not about the questions of questionnaire. Then, this research was done with Servqual method as instrument to do measurement of service quality. The measurement of service quality in Servqual method pursuant to five service dimension that is tangibles, responsiveness, realibility, assurance, and empathy. This research will be measured of gap 5 that is difference among performance and its expectation. Ad for yielded gap from a enumeration of Servqual 5 gap, -146 progressively lower him mount the quality of given service activities. Therefore, its needs the existence of priority repair of service quality, in this case is service of remeasurement tera and tera of UTTP at biggest difference or gap that is at variable of Responsiveness ( Energy Listen carefully) and attribute that has smallest difference that is – 0.44 at dimension question of variable of Tangibles ( Evidence Physical). Keyword: Quality Of Service, Method of Service Quality.

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