Evolutionary Patterns of Innovation and Product Life Cycle: Empirical Evidence from the Electric Motors Industry

2013 ◽  
Author(s):  
Edmar Luiz Fagundes de Almeida
Keyword(s):  
Life Cycle ◽  
Empirical Evidence ◽  
Product Life Cycle ◽  
Electric Motors ◽  
Evolutionary Patterns ◽  
Product Life

The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory

1988 ◽  
Vol 25 (1) ◽  
pp. 64-71 ◽  
Author(s):  
Gerard J. Tellis ◽  
Claes Fornell
Keyword(s):  
Life Cycle ◽  
Product Quality ◽  
Empirical Evidence ◽  
Product Life Cycle ◽  
Lower Cost ◽  
Empirical Test ◽  
Consumer Response ◽  
Product Life ◽  
Controversial Topic ◽  
The Relationship

The relationship between advertising and product quality has been a controversial topic in the literature because of conflicting empirical evidence and divergent theories about advertising's effects. The authors present an integrative theory based on consumer response to advertising and the costs of producing quality products. The theory posits that the relationship between advertising and quality is stronger when (1) quality is produced at lower cost and (2) consumers are less responsive to advertising. Such a scenario is more likely during the latter stages of the product life cycle. An empirical test supports this argument.

Shortening of the PLC—AN Empirical Test

1981 ◽  
Vol 45 (4) ◽  
pp. 76-80 ◽  
Author(s):  
William Qualls ◽  
Richard W. Olshavsky ◽  
Ronald E. Michaels
Keyword(s):  
Life Cycle ◽  
Empirical Evidence ◽  
Product Life Cycle ◽  
Empirical Test ◽  
Growth Stages ◽  
Household Appliances ◽  
Product Life

Analysis of changes in the length of the introductory and growth stages of the product life cycle of 37 household appliances over a 50-year period provides the first empirical evidence for the commonly held assumption that the cycle's length is decreasing.

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