The article presents the list of development factors of the logistics potential of supply chains that have a direct and indirect impact on the components of the logistics potential both in the internal and external environment of the chain. As such development factors, were proposed: the introduction of new logistics technologies for the delivery of goods and storage of goods in warehouses, the active development of information systems and their implementation in the field of logistics and supply chain management, the development of the logistics services market, including integrated logistics support, resourcesaving policies of enterprises, increasing the importance of the environmental aspect of doing business in the framework of states' aspirations for sustainable development. The above factors will make it possible to determine the reserves for building up the logistics potential for national supply chains in order to integrate them into global supply chains.