scholarly journals J. M. Granados Rojas, Why Do You Judge Your Brother? The Rhetorical function of Apostrophizing in Rom 14:1–15:13

2021 ◽  
pp. 554-557
Keyword(s):  
Rhetorical Function

The argumentative and rhetorical function of multimodal metonymy

Semiotica ◽  
2018 ◽  
Vol 2018 (220) ◽  
pp. 123-153
Author(s):  
Andrea Rocci ◽  
Sabrina Mazzali-Lurati ◽  
Chiara Pollaroli
Keyword(s):  
Theoretical Development ◽  
Integration Theory ◽  
Conceptual Integration ◽  
Complex Chain ◽  
Argument Schemes ◽  
Depth Analysis ◽  
Verbal Component ◽  
Rhetorical Function ◽  
Visual Structure ◽  
Conceptual Integration Theory

AbstractThe aim of this article is to contribute to the theoretical development of multimodal metonymy and the argumentative and rhetorical role that the trope can fulfil in multimodal advertising campaigns. A model for the analysis of multimodal tropes in page-based advertising messages is developed by drawing insights from different disciplines. This model involves the identification of the elementary and layout components of the message, the description of its multimodal structure (in terms of the visual structure and the contribution of the verbal component), the reconstruction of its meaning operation, and the reconstruction of its enthymematic structure. In particular, the meaning operation is reconstructed by the employment of Conceptual Integration Theory, which we have slightly revised in order to better account for metonymical mappings. The enthymematic structure is reconstructed following the Argumentum Model of Topics, a model of argument schemes that enables one to make explicit the contextual and the logical dimensions of arguments. Based on the tenets of the two frameworks, we claim that multimodal metonymy condenses and gives access to a complex chain of connections, which mirrors the argumentation the audience is invited to infer. This argumentation is based on causal schemes of reasoning. This claim results in the in-depth analysis of both a billboard belonging to an anti-AIDS campaign and a social campaign by Greenpeace against the use of environmental-damaging paper for toy packages by Mattel.

The Parable of the Talents (Matt 25:14–30)

2021 ◽  
Vol 63 (2) ◽  
pp. 159-176
Author(s):  
Phillip Porter
Keyword(s):  
First Century ◽  
Historical Research ◽  
Critical Reading ◽  
Metaphor Theory ◽  
Universal Expansion ◽  
Rhetorical Function

Abstract There is an unresolved tension between the parable of the Talent’s Matthean literary arrangement and readings proposed by modern scholars using socio-historical research to assess the parable’s reception by a first century audience. Drawing on metaphor theory and incorporating insights from the main interpretive trajectories found in modern scholarship on this parable, the author here proposes a new literary-critical reading that resolves this tension. He argues the parable’s rhetorical function within the Matthean narrative is to prepare the Matthean disciples to lead the universal expansion of the mission of the Matthean Jesus in the post-Easter period.

scholarly journals Let Us Assume That Gene Editing is Safe—The Role of Safety Arguments in the Gene Editing Debate

2018 ◽  
Vol 28 (1) ◽  
pp. 100-111 ◽  
Author(s):  
SØREN HOLM
Keyword(s):  
Gene Editing ◽  
Legal Principle ◽  
Rhetorical Function ◽  
Made In

Abstract:This paper provides an analysis of the statement, made in many papers and reports on the use of gene editing in humans, that we should only use the technology when it is safe. It provides an analysis of what the statement means in the context of nonreproductive and reproductive gene editing and argues that the statement is inconsistent with the philosophical commitments of some of the authors, who put it forward in relation to reproductive uses of gene editing, specifically their commitment to Parfitian nonidentity considerations and to a legal principle of reproductive liberty.But, if that is true it raises a question about why the statement is made. What is its discursive and rhetorical function? Five functions are suggested, some of which are more contentious and problematic than others. It is argued that it is possible, perhaps even likely, that the “only when it is safe” rider is part of a deliberate obfuscation aimed at hiding the full implications of the arguments made about the ethics of gene editing and their underlying philosophical justifications.

scholarly journals „O czym nie można mówić, o tym trzeba milczeć”? – obszary językowo tabuizowane w tekstach prasowych z okresu żałoby narodowej po śmierci Józefa Piłsudskiego

Adeptus ◽  
2014 ◽  
pp. 51-65
Author(s):  
Marta Rogalska
Keyword(s):  
Daily Press ◽  
The Press ◽  
Rhetorical Function ◽  
As Relationship

“Whereof one cannot speak, thereof one must be silent” – areas tabooed linguistically in press texts during the national days of mourning after Józef Piłsudski’s deathThis article discusses issues concerning press text taboo during the national days of mourning after Józef Piłsudski’s death. The source of the material are texts printed in the daily press dated 13.05-19.05.1935. The article discusses both taboo on the formal plane (euphemisms of death and its various aspects), and taboo on a semantic plane (taboo subjects), as well as relationship between taboo and censorship (individual and institutional/public). Its aim is to collect and to analyse euphemisms connected with mourning in the press discourse in the 1930s, especially euphemisms of lexemes: corpse and death. The article discusses also the rhetorical function of taboo subjects defined in connection with Marshal Piłsudski’s death. „O czym nie można mówić, o tym trzeba milczeć”? – obszary językowo tabuizowane w tekstach prasowych z okresu żałoby narodowej po śmierci Józefa PiłsudskiegoArtykuł omawia zagadnienie tabu w czasie żałoby narodowej po śmierci Józefa Piłsudskiego. Materiał stanowią teksty prasowe drukowane na łamach dzienników (zróżnicowanych światopoglądowo) w dniach 13.05.1935-19.05.1935 r. Omówione zostaje zarówno tabu w planie wyrażania (eufemizmy śmierci i obszarów z nią związanych), jak i tabu w planie treści (tematy tabu), a także relacje między tabu i cenzurą (wewnętrzną i zewnętrzną). Celem artykułu jest zebranie i analiza eufemizmów związanych z żałobą, szczególnie eufemizmów leksemów trup i śmierć, w dyskursie publicystycznym lat 30. XX w. oraz omówienie retorycznych funkcji tematów tabu wyznaczanych w związku ze śmiercią marszałka Piłsudskiego.

scholarly journals Die betekenis en retoriese funksie van Galasiërs 3:10

2001 ◽  
Vol 35 (4) ◽  
Author(s):  
D.F. Tolmie
Keyword(s):  
Rhetorical Function

The meaning and rhetorical function of Galatians 3:10 The interpretation of Galatians 3:10 is one of the exegetical dilemmas in the Letter to the Galatians. In this article the various ways in which scholars explain the meaning of this verse are classified in terms of three aspects. In each instance the author summarises the various possibilities and justifies his own choice. The rhetorical function of Galatians 3:10 within the pericope 3:6-14 is discussed and it is argued that it is used rhetorically, both for the vilification (of the opponents) and as a rhetorical threat (to the readers).

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