The Metaphor in the Conceptualization of Innovation in Lim Kok Wing's Writings

The concept of innovation is prevalent and has been discussed in varied disciplines and published in various documents, such as educational magazines, books, and blogs. One example of such documentation is the writing on innovation by the late Tan Sri Dr Lim Kok Wing, compiled in a book titled "The Future is Coming". In education, innovation is required to transform the education system to prepare future generations for an innovation-driven economy. This study examined the concept of innovation using metaphorical expressions in writing on innovation in education. Specifically, it aimed to unravel the metaphor in the writings and to examine how the unravelled metaphors reflect the conceptions of innovation in education. In total, 42 written texts on innovation were included as data of the study. The data were analyzed based on Lakoff and Johnson's Conceptual Metaphor Theory. The findings of the study revealed seven salient conceptual metaphors underlying the expressions related to innovation in education. These metaphors involve the mappings of the source domains of JOURNEY, WAR, OBJECT, HUMAN BEING, SPORT, BUILDING, and FORCE to the target domain of INNOVATION. The unravelled metaphors underlying the writings on innovation suggest that innovation is conceived as a long process, which requires careful planning. The findings of the study provide insights into how innovation is conceived using metaphor, reflecting the ideas of a renowned brainchild of innovation in education in Malaysia, Lim Kok Wing.

TEACHING ACADEMIC WRITING IN ENGLISH TO STUDENTS OF ECONOMICS THROUGH CONCEPTUAL METAPHORS

The article addresses EFL students’ academic writing competence by fostering and evaluating their writing practices through conceptual metaphors. The research dataset comprised 102 Russian students majoring in economics. The students received the instruction based on the framework of the Conceptual Metaphor Theory during their EAP, ESP and EMI courses in economics. Metaphor Identification Procedure VU University Amsterdam (MIPVU) and the method of metaphoric modeling were used to assess EFL writing competence in economic knowledge domains – knowledge of terms and specific concepts, represented as conceptual metaphors. The statistical analysis did not show significant changes in the writing competence level of students when their EAP and ESP writing was compared. However, statistical differences were revealed in the use of metaphors when the students progressed from their EAP to EMI course and from their ESP to EMI course. The qualitative analysis demonstrated main differences within the conceptual metaphor domains in ESP and EMI writing. On the whole, the results reported here suggest the dynamics of FL writing competence of the Russian students specializing in economics when attending an EAP course, an ESP course and an EMI course in economics at the university.

Zoltán Kövecses, Extended Conceptual Metaphor Theory, Cambridge: Cambridge University Press 2020, ss. 196

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Reframing Reality of Online Learning on the Basis of Internet Memes

The paper sets out to investigate the interplay between image and text with reference to chosen cognitive models in order to pinpoint the image of distance learning during the COVID-19 pandemic. The bilateral nature of memes will be discussed in relation to the cognitive linguistics framework, in particular the Conceptual Metaphor Theory (CMT) (Lakoff and Johnson 1980, Kovecses 2002, Forceville 1996, 2008, 2009), Frame Semantics (Fillmore 1988) construal (Langacker 1987, 2008), blending theory (Fauconnier and Turner 2002), Discourse Viewpoint Space (Dancyngier and Vandelanotte 2017).

ONOMASTIC METAPHOR IN THE ORIGINAL AND TRANSLATION

The authors of the article discuss the problem of translating an onomastic metaphor in humorous discourse, relying on the results of research in the field of proper name theory, cognitive metaphor theory, comic theory, discourse theory, and the theory of harmonious translation space, which are the research methodology. The purpose of the work is to show that the metaphorical onym, as a complex dynamic transformation of a proper name-anthroponym, has a high cultural potential, and in humorous discourse acquires a pragmatic humorous effect, reflecting the author's intention. The material of the work was the literary texts of A.P. Chekhov in Russian and their translations into Chinese, as well as literary texts in English by P.G. Woodhouse and their translations into Russian and Chinese. The choice of these authors is due to their belonging to the same historical era - the beginning of the twentieth century. The novelty of the research lies in the fact that the semantics of Chinese anthroponyms differs significantly from the semantics of English and Russian-language proper names-anthroponyms, which should be known and taken into account by the translator in the process of translating metaphorical meanings into Chinese in order to ensure mutual understanding of representatives of different linguistic cultures. Translations into Chinese are ongoing. Linguistic and translation analysis consists in identifying the level of harmony of translations of an onomastic metaphor, correlated with the nature of the reconstruction of metaphorical meanings and the humorous effect of the original. Such a translation is recognized as harmonious, in which there is a remetaphorization of the onomastic metaphor, accompanied by synergy - an increment of new meanings acceptable to the host culture.

Profiling of the Ethical Concepts Good / Evil and Justice from the Etymological Perspective

The paper gives a comprehensive insight into the peculiarities of concept profiling through defining the related etymological domains. The aim of the paper is to reveal the peculiarities of the profiling of the concepts GOOD / EVIL and JUSTICE through elucidating their source domains from an etymological perspective. The choice of the analysed ethical concepts is stipulated by their higher contextual actualization frequency, as compared with the other ethical concepts, according to the data obtained from British National Corpus. The research method of trajector / landmark alignment used in this work is based on R. Langacker’s views on the profiling of concepts in language utterances and on the tenets of Conceptual Metaphor Theory. The novelty of this approach consists in the fact that it was elaborated and tailored for the analysis and explanation of the onomasiological principles of ‘wrapping’ abstract ethical concepts into the language form. The underlying idea is that abstract categories were conceptualized on the basis of background central life experience and knowledge of concrete things. It is argued that such things were the source domains in ontological cross-domain mappings for the target ethical concepts. The current research into the source domain etymons of the ethical categories made it possible to determine the underlying images, which are the core for drawing metaphorical correspondences between source and target concepts. The etymological layer of source domain lexicalizers revealed the intrinsic psychological mechanisms of human cognition and perception of the world, which consist in the inherent proclivity of the human mind to make metaphorical parallels in the direction from daily, central experience to complex abstract ideas and notions. The results made it possible to develop the matrix model of the analysed concepts, which was further developed into a ‘conceptual edifice’ multi-layer model, which reveals the conceptualization paths along which the human mind classifies and categorizes abstract ethical ideas.

CONCEPTUALISATIONS OF ANGER IN ENGLISH IDIOMS. AN ANALYSIS BASED ON THE EXTENDED CONCEPTUAL METAPHOR THEORY

The article combines the approach to idiom classification according to Langlotz (2006) and the recently suggested analytical framework for figurative language analysis known under the name of the Extended Conceptual Metaphorical Theory (Kovecses 2020). The aim of the article is to identify some of the conceptual pathways of ANGER idioms in English. The analysis of 37 idioms for expressing ANGER revealed that both metaphorical (e.g. go through/hit the root) and metonymic (e.g. make someone's hackles rise) motivations play a crucial role in the transparency of the idiomatic meaning. It was also concluded that three image schemas in particular play a crucial role in metaphorical idioms for expressing the concept of ANGER in English: ACTIVITY IS MOTIO N, INTENSITY OF ACTIVITY IS HEAT and ANGER IS HEAT. However, contrary to the HEAT element, which is particularly salient in linguistic metaphors for expressing ANGER (e.g. kindle the wrath), it is the MOTION element which plays the crucial role in the conceptualizations of ANGER in idioms in English (e.g. go through/hit the roof, flip the lid, fly off the handle).

Speak Louder Than the Ballot: A Cognitive Study to Election Abstention Metaphors

There have been few studies that highlight the use of metaphor in political discourse and election, but none of those studies focus on the election abstention –known in Indonesia as Golput phenomena- and the discussion of the intertwined components in metaphor. This research aims to investigate various metaphor components in the metaphorical description used to describe the abstention during the Indonesian election 2019 within the Conceptual Metaphor Theory (Lakoff and Johnson, 1980). Kovecses (2003) highlighted components of metaphor are also used to examine the essential components of conceptual metaphor in the use. The sources of data were from five foreign media reports that discuss the Indonesian issue of election abstention. The result shows there few essential components that can be revealed behind a metaphor such as the importance of mental image, cultural context, and highlighted elements in metaphor that contribute to the metaphorical function and interpretation

METAPHORIC REPRESENTATION OF THE CONCEPTS OF CRIME AND INVESTIGATION IN DETECTIVE STORIES

Purpose. The article dwells upon the range of conceptual metaphors with the target domains CRIME and INVESTIGATION verbalized in Arthur Conan Doyle’s detective stories. The research aims at tracing the cognitive mechanisms of conceptual metaphoric mappings which objectify the key concepts of the detective text: CRIME and INVESTIGATION. The analysis is done on the basis of the theoretical points of cognitive linguistic schools, namely the conceptual metaphor theory. The aim is achieved by completing the following tasks: singling out the key concepts of a detective story and tracing their conceptual correlations; schematic representing the basic frame of CRIMINAL INVESTIGATION; analyzing the cognitive mechanisms behind the metaphoric interpretations of CRIME and INVESTIGATION concepts; and describing metaphoric correlations of the basic frame slots (CRIME, CRIMINAL, DETECTIVE, INVESTIGATION).Methods, applied in the research, include contextual and descriptive analysis, conceptual analysis. The range of metaphors with the target domains CRIME and INVESTIGATION is analyzed according to the conceptual metaphor theory methodology.Results. In the detective stories under study the key concepts CRIME, CRIMINAL, DETECTIVE, and INVESTIGATION are represented by a certain set of metaphoric models. The metaphoric expressions that verbalize the concepts of CRIME and INVESTIGATION reveal their conceptual correlations with the concepts of DETECTIVE і CRIMINAL, which obtain further metaphoric interpretation according to these mappings.Conclusions. The research has revealed that the concepts of CRIME and INVESTIGATION have high capacity to be metaphorically interpreted due to their abstract nature. The target domain CRIME is associated with the following set of source domains: PERFORMANCE, GAME, A TANGLE / A PUZZLE / A CHAIN / A RIDDLE / MYSTERY / A LOCKED DOOR, BUSINESS, OCCUPATION, ENTERTAINMENT, MENTAL ACTIVITY, STORY, and PHENOMENON. The range of source domains which correlate with the target domain INVESTIGATION includes: JOURNEY, ROLEPLAY, HUNTING, CHASE, COMPLETING LINKS TO A CHAIN, MAKING VISIBLE, UNTANGLING, and ENTERTAINING ACTIVITY.Key words: frame, conceptual metaphor, range of metaphor, target domain, metaphoric mapping. Статтю присвячено дослідженню діапазону концептуальних метафор для референтів ЗЛОЧИН / CRIME та РОЗСЛІДУВАННЯ / INVESTIGATION у текстах детективних оповідань А. Конан Дойла. Метою статті є простеження когнітивних механізмів творення концептуальних метафор, що об’єктивують ключові концепти оповідань детективного жанру, – ЗЛОЧИН / CRIME та РОЗСЛІДУВАННЯ / INVESTIGATION. Аналіз здійснюється з опертям на положення провідних шкіл когнітивної лінгвістики, зокрема теорії концептуальної метафори. Реалізація поставленої мети відбувається шляхом виокремлення ключових концептів детективної розповіді та з’ясування їхніх концептуальних зв’язків; схематичного моделювання фрейму ДЕТЕКТИВНЕ РОЗСЛІДУВАННЯ / CRIMINAL INVES-TIGATION; аналізу механізмів творення концептуальних метафор, які об’єктивують концепти CRIME та INVESTIGATION і виявляють концептуальні зв’язки між слотами фрейму (CRIME, CRIMINAL, DETECTIVE, INVESTIGATION).Методи, застосовані в дослідженні, включають контекстуальний і концептуальний аналізи, метод суцільної вибірки, описовий метод. Визначення діапазону метафор концептів CRIME та INVESTIGATION здійснюється відповідно до положень теорії концептуальної метафори.Результати. У досліджуваних оповіданнях концепти CRIME, CRIMINAL, DETECTIVE, INVESTIGATION об’єктивовані певним набором метафоричних моделей. У метафоричних висловах, що об’єктивують концепти CRIME та INVESTIGATION у текстах оповідань, відображено їхні зв’язки з концептами DETECTIVE і CRIMINAL, які також отримують своє метафоричне осмислення в межах цих концептуальних метафор.Висновки. Дослідження показує, що високий ступінь метафоризації концептів CRIME та INVESTI-GATION зумовлений абстрактністю референтів. Концептуальний референт CRIME корелює з доменами PERFORMANCE, GAME, A TANGLE / A PUZZLE / A CHAIN / A RIDDLE / MYSTERY / A LOCKED DOOR, BUSINESS, OCCUPATION, ENTERTAINMENT, MENTAL ACTIVITY, STORY, PHENOMENON. Діапазон корелятивних доменів, які проєктуються на референтний домен INVESTIGATION, включає такі кореляти, як JOURNEY, ROLEPLAY, HUNTING, CHASE, COMPLETING LINKS TO A CHAIN, MAKING VISIBLE, UNTANGLING, ENTERTAINING ACTIVITY.Ключові слова: фрейм, концептуальна метафора, діапазон метафори, домен цілі, метафоричне мапування.

Metaphors in Newspaper Reports on Nigeria 2005 Banks Recapitalisation

This article investigates metaphors in newspaper reports that border on mergers and acquisitions within the 2005 recapitalisation exercise in Nigeria. It considers conceptual metaphors used in depicting mergers and acquisitions among Nigerian banks and how they are deployed by journalists in shaping readers’ perception of the mergers and acquisitions activities. Data for the study comprise thirty purposively sampled articles on recapitalisation published between year 2004 and 2006, in three selected Nigerian newspapers: Business Day, The Punch and ThisDay, which had relevance, wide circulation and adequate reports on economic issues in Nigeria. Lakoff and Johnson’s (1980) conceptual metaphor theory provides the theoretical perspective for the data analysis. The study reveals two conceptual metaphors: MERGERS AND ACQUISITIONS AS WAR and MERGERS AND ACQUISITIONS AS CONNUBIAL RELATIONS. The metaphors of war influence readers’ perception of the mergers and acquisitions exercise as a corporate management task that is highly indispensable, confrontational and susceptible to aggression considering the appalling state of the Nigeria banking sector and the huge recapitalisation funds required of individual banks. While the connubial metaphors offered readers a perception of an important exercise that entails due process, cooperation, and togetherness in achieving the stipulated recapitalisation funds. Metaphors perform multifarious functions in the construction and comprehension of financial issues. They are not the consequence of genus, but the sequence of motivated cognitive devices used by Nigerian journalists in rendering contemporary Nigerian issues.