Von Restorff Effect

2016 ◽  
Author(s):  
John N.A. Brown
Keyword(s):  
Von Restorff Effect

CREATIVE ADVERTISING AND THE VON RESTORFF EFFECT

1991 ◽  
Vol 69 (7) ◽  
pp. 923 ◽  
Author(s):  
DAVID F. PICK
Keyword(s):  
Von Restorff Effect

scholarly journals The Von Restorff effect in the Brazilian version of the Rey Auditory Verbal Learning Test in an elderly population

2019 ◽  
Vol 13 (1) ◽  
pp. 89-96
Author(s):  
Gabriel Lima ◽  
Alina Teldeschi ◽  
Natália Oliveira ◽  
Camila Bernardes ◽  
Cláudia Drummond ◽  
...  
Keyword(s):  
Verbal Learning ◽  
Learning Task ◽  
Isolation Effect ◽  
Significant Group ◽  
Auditory Verbal Learning ◽  
Brazilian Version ◽  
Chi Squared ◽  
Von Restorff Effect ◽  
Isolation Effects ◽  
Learning Test

ABSTRACT. The Von Restorff (isolation) effect refers to a stimulus that is more likely to be remembered amongst other stimuli in memory tasks. It has been demonstrated with different age ranges and methodologies. Objective: To investigate: a) the presence of the isolation effect in elders tested with the new Brazilian Portuguese version of the Rey Auditory Verbal Learning Task (RAVLT) in which a word with potential emotional weight (mother) was introduced; b) whether isolation effects persist in memory disorders of different degrees of severity (Mild Cognitive Impairment [MCI]; Alzheimer’s Dementia [AD]). Methods: The RAVLT was administered to 287 consecutive volunteers. Individuals underwent medical and neuropsychological evaluation and were further sub-grouped into normal controls (n=114), MCI (n=87) and AD (n=86) patients. One-way analysis of variance (ANOVA) and Chi-squared tests were performed. Post-hoc Tukey analysis was conducted to assess significance of group differences. Results: There were significant group effects on the learning curve. A W-shape - instead of the classical U-shape - was found for the serial position curve in all groups. Conclusion: The new Brazilian version of the RAVLT exhibited the Von Restorff effect, where this phenomenon was evident not only in older adults but also patients with MCI and AD, providing further psychometric measures for inter-group analyses.

The Von Restorff effect in ageing and Alzheimer’s disease

2006 ◽  
Vol 27 (3) ◽  
pp. 166-172 ◽  
Author(s):  
P. Vitali ◽  
L. Minati ◽  
G. Chiarenza ◽  
A. Brugnolo ◽  
N. Girtler ◽  
...  
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Von Restorff Effect

scholarly journals Electrophysiological analysis of the role of novelty in the von Restorff effect

2013 ◽  
Vol 3 (2) ◽  
pp. 159-170 ◽  
Author(s):  
Mauricio Rangel-Gomez ◽  
Martijn Meeter
Keyword(s):  
Electrophysiological Analysis ◽  
Von Restorff Effect

The von Restorff effect in rats (Rattus norvegicus).

1996 ◽  
Vol 110 (2) ◽  
pp. 193-198 ◽  
Author(s):  
Phil Reed ◽  
Angela Richards
Keyword(s):  
Rattus Norvegicus ◽  
Von Restorff Effect

The Role of “Surprise” in the Von Restorff Effect

1967 ◽  
Vol 76 (2) ◽  
pp. 151-159 ◽  
Author(s):  
Martin R. Deutsch ◽  
Manny Sternlicht
Keyword(s):  
Von Restorff Effect

An Extension of Green's Inquiry into Surprise as a Factor in the Von Restorff Effect

1958 ◽  
Vol 4 (2) ◽  
pp. 431-432 ◽  
Author(s):  
Paul Swartz ◽  
N. H. Pronko ◽  
Raymond D. Engstrand
Keyword(s):  
Von Restorff Effect

Effect of Sense Modality Switching on Serial Learning

1965 ◽  
Vol 20 (3_suppl) ◽  
pp. 1185-1191 ◽  
Author(s):  
Adrian Chan ◽  
Robert M. W. Travers
Keyword(s):  
Serial Learning ◽  
Learning Task ◽  
Sense Modality ◽  
Von Restorff Effect ◽  
Modality Switching ◽  
Nonsense Syllables

Previous research has indicated that, when a serial learning task involves switching sense modality, learning is depressed. The switching involves a period of about 200 msec., which is not a part of the time available for learning. In a serial learning task, with nonsense syllables, sense modality was switched from the auditory to the visual to the auditory or the reverse, but only one switch was involved in the 7-syllable list. The prediction was that a depression would be produced in the learning of the syllable following the switch and that the syllable involved in the switch would be influenced both by the von Restorff effect and by the reduction in time available for learning as a result of switching. At the faster of two speeds some evidence was consistent with predictions.

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